Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and creative has never been more costly. The days of traditional advertising, where media and creative worked seamlessly together, seem almost nostalgic, says Koo Govender, Chief Executive Officer of Publicis Groupe Africa.

The Moti Cares Foundation has visited Soweto to distribute 2 000 blankets and bread loaves to residents in Dlamini and Orlando East, bringing comfort and dignity to families facing the bitter cold with limited resources.

Curious how legacy brands stay relevant in a rapidly changing market? media update's Venelize de Lange spoke with Vaughan Croeser, Vice President of Marketing at South African Breweries (SAB), to unpack what it takes to lead marketing at one of the country's most iconic companies. 

Nederburg has announced a new reset intended to reach a new generation of wine lovers, as it cements ties with its existing support base. The new marketing campaign launches in June, with a refreshed positioning that includes a new look and in-store, on-consumption and online communication. 

South African Tourism (SA Tourism), the official tourism marketing arm of the South African government, has appointed Accenture Song as its Public Relations agency of record following a competitive tender process. This three-year partnership will harness Accenture Song's expertise in communications, innovation and technology to enhance SA Tourism's global brand reputation.

WPP and Vercel have announced an expansion of their global strategic partnership to bring Vercel's AI technologies — v0 and AI SDK — to WPP teams and clients. The partnership will bring vibe coding — a style of programming that uses natural language prompts to assist with the coding process — to WPP teams worldwide.

Saudi Arabia's public relations industry is undergoing a fundamental shift driven by artificial intelligence — no longer merely a supporting tool, but a central force in strategic planning and impactful messaging, says W7Worldwide.

The World Out of Home Organization (WOO) has appointed two new directors: Ocean Outdoor Chairman, Tim Bleakley, and Multiply Group Head of Media and Communication Vertical, Jawad Hassan. Simultaneously, Clear Channel CMO, Martin Corke, is rotating off the board. 

In any boardroom, agency, or war room, leadership is the lever that moves the team. In advertising, where deadlines are brutal and the spotlight is always on, the difference between a manager and a true leader shows up fast. You can't fake it. You either bring the spark or you don’t, says Raymond Langa, Group Chief Executive of Leagas Delaney South Africa. 

We're living through a seismic shift in how people search — and how brands get seen. Search engines no longer just deliver links. Increasingly, they generate direct answers. And the real disruptor here isn't just generative AI, says Ronelle Bester, Founder and Account Director at Red Ribbon Communications.