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Building a Data Profile: A Q&A With Melissa Mc Nally — Part One
media update talks to Melissa McNally about the assumptions behind audience research, from the limits of consumer personas to the risks of AI-led targeting, and how research can keep pace with changing needs and motivations.
The Cost of Disconnected Marketing and Operations
media update considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.
The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman
media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and technological efficiency with human relationships to build lasting credibility.
Taste as an Editorial Skill
media update considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.
Roots to Reinvention — The Editor's Note
Spring notoriously signals new beginnings, meaning most industries lean on this symbolism for their own gain. media update considers how publicity campaigns can offer an edge to an overdone story by rooting a brand's future in its own history.
When Literacy Development Meets Easy Answers: A Deeper Look at South Africa’s Literacy Crisis
media update considers how our relationship with AI and the decline in reading for pleasure fit into South Africa's literacy crisis.
When Purpose Meets People — A Q&A With Tarri Parfitt
media update talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause.
How Spaces Shape the Stories We Tell About Them
media update considers how the way we experience our surroundings can influence what we believe about them, and why changing that perception requires more than a fresh coat of paint.
When Local Language Meets Global Default
South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. media update considers what it means when the language we use does not fit the systems built to understand it.
Taking Local Global — What Durban FilmMart 2026 Asks of African Storytellers
Africa's leading film finance market returns this coming October under the theme Shifting Worlds: Turning Towards Ourselves. media update looks at how local stories reach global audiences without losing what makes them local.
Flow Communications has announced that, among five new of its clients are aha Hotels & Lodges and Few & Far Luvhondo, a carbon-neutral luxury lodge in Limpopo's Soutpansberg, adding to a growing cohort of tourism customers.
Reach For A Dream has announced the launch of its annual Dream Raffle, a draw aimed at making the dreams of children facing life-threatening illnesses come true.
Growth Agency, a specialist digital marketing agency, has been established alongside Adclick Africa as part of an expanded group offering with the goal of bringing performance marketing growth and success to brands and businesses in South Africa.
Social media has made it possible for creators to build audiences around almost any interest imaginable. In South Africa, this is creating new opportunities for niche creators who may not have millions of followers, but have something arguably more valuable: a highly engaged community, says BigJoe, Gaming Content Creator and Founder of BigJoe.
Godrej Consumer Products Ltd. (GCPL), an emerging markets FMCG company, has appointed WPP Media as its global media agency partner for its international business spanning South Africa, Nigeria, Sri Lanka, Bangladesh, Indonesia, Argentina and Chile.
The African Marketing Confederation (AMC) has announced that it will tackle the topics of AI and the African Continental Free Trade Area (AfCFTA)'s role in reshaping the marketing industry, with talks from continental and global visionaries at its 2026 AMC Conference.
Boundless, dedicated to making the world's loved ideas, has announced that it has created a new campaign for the all-new Mazda CX-5.
Johannesburg and Cape Town-based independent agency, HALO, has solidified a senior leadership team to drive its next phase of growth. The team aims to bring together expertise across creative, strategy, design and client leadership, with a shared focus on creating work that delivers both cultural impact and commercial results.
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