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10 South African women in marketing you <i>need</i> to know about

10 South African women in marketing you need to know about

Marketing

South Africa plays host to a huge number of incredible women within the marketing sector. While many of them are often talked about, some go unnoticed. So, to celebrate Women’s Day 2020, media update’s Aisling McCarthy has compiled a list of 10 women in marketing that you should know about.

 
Women in marketing
South African women in marketing
Women’s Day 2020

Women in Big Data South Africa to exhibit at 2020 <i>AI Expo Africa</i>

Women in Big Data South Africa to exhibit at 2020 AI Expo Africa

Marketing

The Women in Big Data South Africa chapter, a forum that seeks to strengthen diversity in analytics and big data, will exhibit at the AI Expo Africa 2020. The forum will join chairperson and strategic sourcing and research specialist Naomi Molefe, who will give a talk on talent sourcing in AI and data science at the show.

 
AI Expo Africa 2020
Women in big data South Africa 2020
AI events in South Africa
Top AI and data science events 2020
Women in AI
Women in data science

The essential guide to media monitoring

The essential guide to media monitoring

Media

Media monitoring opens many doors for businesses, as it allows them to get a clear idea of how their audiences, other brands and competitors perceive them in the media, says the team at Newsclip Media Monitoring. This, in turn, allows them to build positive reputations for their brands.

 
Media monitoring guide
media monitoring tools
media monitoring South Africa
media monitoring definition

Three tips for writing a killer press release headline

Three tips for writing a killer press release headline

Publicity

Writing a good headline for your press release is an underrated skill, one that can help you to make major strides in the public relations industry. Why? Well, an engaging press release can help to get more people to read about your client’s brand. And we all know that a happy client = a happy PR professional.

 
How to write a good press release headline
press release headline writing tips
journalistic techniques
press statement
writing a good headline for a press release

Four important principles of journalistic ethics to keep in mind

Four important principles of journalistic ethics to keep in mind

Media

Journalism is a cornerstone of society; one that is focused on sharing and interpreting information for all. With that being said, there are some ethical considerations that a journalist should never compromise on. media update’s Nakedi Phala takes you through four principles that a journalist should always keep in mind when in the field.

 
Journalistic principles
media ethics
journalistic values

Avatar Agency acquires Espresso

Avatar Agency acquires Espresso

Marketing

Avatar Agency Group, a black-owned agency group in South Africa, has announced that it is expanding. The agency is growing its geographic footprint with the acquisition of Durban's leading integrated independent agency Espresso DBN.

 
Avatar Agency Group acquisitions 2020
Avatar Agency South Africa 2020
Full service agencies South Africa 2020
Espresso DBN
Integrated independent agency

PSG announces new speakers for its <i>Think Big</i> webinar series

PSG announces new speakers for its Think Big webinar series

Media

PSG has announced that, following on the success of the first round of its Think Big webinars, it has added new speakers to the series line-up. The host of the Think Big webinar series is Bruce Whitfield, who aims to generate discussions with featured experts.

 
Think Big webinar series 2020
PSG webinar series
New webinar series South Africa 2020
Series line up Think Big webinar

Five ways to create interactive content for the first time

Five ways to create interactive content for the first time

Marketing

Creating proper interactive content will increase your engagement rates and user satisfaction, says Ray Slater Berry, writer at Typeform. Berry says that it's a fantastic content type for consumer education and generating different types of engagement on all platforms.

 
How to create interactive content on social media
How to make content for social media
Social media tips
Social media content
Social media content trends 2020

Nedbank Business Ignite announces 2020 winners

Nedbank Business Ignite announces 2020 winners

Media

Nedbank, Talk Radio 702 and CapeTalk, through Nedbank Business Ignite, have announced that they will be supporting five businesses to thrive during the pandemic. Nedbank and the two talk radio stations have concluded the eighth year of their small business mentorship and investment programme on-air.

 
Nedbank Business Ignite 2020
Nedbank Business Ignite winners
Nedbank Business Ignite radio stations
Radio stations initiatives for small businesses 2020

Cadbury's 'Glass and a Half Project' presents: There’s a Story in Everyone

Cadbury's 'Glass and a Half Project' presents: There’s a Story in Everyone

Publicity

Cadbury Dairy Milk has announced that its 'Glass and a Half Project' has presented 'There’s a Story in Everyone'. The initiative aims to inspire vulnerable children through the power of storytelling.

 
Cadbury Dairy Milk initiatives
Initiatives to help orphaned children
Help South African children
Initiatives to help children SA
Storytelling intitiatives
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