Digital marketing is a fruitful venture that all brands need to consider. Want to improve sales? Boost awareness for your business? Increase your sales conversions strategy overall? Digital marketing can do all of that, and more!

As new businesses pop up this year, the competition for consumer's attention increases by the tenfold, says Claudia Jeffrey, digital marketer at Assignment Assistance. Jeffrey says that people are not concerned with what website makes it to the top of their search results, just the answer to their query.

According to Salesforce's sixth annual global State of Marketing report that was released Sunday, 10 May, South African marketers expect new regulations governing data privacy to have the biggest impact over the next 10 years. An expanded online population will also have a transformation effect on the marketing landscape. 

Spheralytical, a 360-degree digital services agency, has announced that it has appointed Shannon Atherfold as its chief marketing officer from Monday, 1 June. Atherfold was previously the head of digital at global communications consultancy Instinctif Partners Africa.

365 Digital — a leading South African independent multi-channel media network — and Anzu.io — the world's most advanced in-game advertising platform — have announced a new partnership to bring immersive in-game ads to South African gamers.

Aviation is among the industries that have been most affected by COVID 19, says Kamo Qhobosheane, junior digital marketer at Arc Interactive. Qhobosheane says that with the lockdown lift approaching, airlines will be forced to work tirelessly to get ticket sales up again; it is, therefore, imperative for airlines to be aware of the following trends.

South Africa's Protection of Personal Information Act (POPI) was set to take effect from Wednesday, 1 April but this date has been delayed due to the COVID-19 outbreak, says Pankaj Bhula, regional director of Africa at Check Point^® Software Technologies Ltd. Bhula reports back on a study that Check Point^® conducted regarding POPI compliance.

As a PR pro, part of your job entails creating proposals that can secure sponsorship for businesses and organisations. These sponsorships help overturn your client’s financial affairs and lack of resources. So, how do you secure a sponsorship? With a winning proposal, of course!

Video content is currently all the rage,due to the rising consumer interest in video as a medium. This makes it essential that brands integrate video into all their platforms but how do you determine what kind of video content is best for your brand?

"The worst thing that a company can do is to cease marketing activities altogether," says Lisa Schneider, managing director of the Digital School of Marketing. Schneider says that if your company stops communicating with the public, your customers and potential customers will forget that your organisation is still in existence.