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Building a Data Profile: A Q&A With Melissa Mc Nally — Part One

Building a Data Profile: A Q&A With Melissa Mc Nally — Part One

Marketing

media update talks to Melissa McNally about the assumptions behind audience research, from the limits of consumer personas to the risks of AI-led targeting, and how research can keep pace with changing needs and motivations.

Growth Agency and Adclick Africa Put Performance Marketing First

Growth Agency and Adclick Africa Put Performance Marketing First

Marketing

Growth Agency, a specialist digital marketing agency, has been established alongside Adclick Africa as part of an expanded group offering with the goal of bringing performance marketing growth and success to brands and businesses in South Africa.

African Parks Appoints VML South Africa as Digital Agency Partner

African Parks Appoints VML South Africa as Digital Agency Partner

Marketing

Conservation NGO African Parks has partnered with VML South Africa with the aim to share the stories, celebrate the partnerships and highlight conservation outcomes across its portfolio.

Trevor Noah Returns to Captain South Africa's Comedy

Trevor Noah Returns to Captain South Africa's Comedy "National Team"

Marketing

After taking South African comedy to audiences around the world, Trevor Noah is returning home for a collaboration that celebrates the industry where his own journey began.

Your Agency Model Isn't the Problem — Your Operating Model Is

Your Agency Model Isn't the Problem — Your Operating Model Is

Marketing

When you ask marketing and agency leaders what's keeping you up at night, increasingly, the answer is the same: How do we actually operationalise AI in a way that creates measurable business value? Organisations have adopted AI tools, but they haven't redesigned how they operate around them, says Lynn Madeley, CEO of High Performance Matters.

From Philipstown to Formula 1: How a Small Karoo Town Captured the World's Attention

From Philipstown to Formula 1: How a Small Karoo Town Captured the World's Attention

Publicity

In a small Northern Cape town where the most recent recorded unemployment rate stood at 34.49% in 2021, two handmade wire cars have achieved something extraordinary. 

Financial Times Weekend Is Now Printed and Delivered Locally in South Africa

Financial Times Weekend Is Now Printed and Delivered Locally in South Africa

Media

Financial Times Weekend (FT Weekend), the Financial Times' flagship weekend edition, has announced that it is now being printed and distributed locally in South Africa for the first time, cutting the wait between London's presses and a Sandton breakfast table from days to hours.

There's Still Business to be Done Before Year-End

There's Still Business to be Done Before Year-End

Marketing

Like clockwork, as the final quarter rolls around, attention turns to whether a business will hit its annual sales target. How much still needs to close? Which deals can realistically land before year-end? What does the pipeline look like against the target?, says Lauren Pybus, Creative Director and Marketing Manager at Euphoria Telecom.

<i>Cresta Awards</i> Reveals 2026 Finalists

Cresta Awards Reveals 2026 Finalists

Marketing

The finalists of the 2026 Cresta Awards have been revealed with Plan.Net leading the way. The company, part of Serviceplan Group, has 27 entries shortlisted, opening up a clear gap between the German agency and all other contenders. 

EBM Group's Winning Streak Continues With 42 <i>Footprint Awards</i>

EBM Group's Winning Streak Continues With 42 Footprint Awards

Marketing

The EBM Group (EBM) has reinforced its position as one of South Africa's retail marketing agencies, securing 42 awards at the 2026 South African Council of Shopping Centres (SACSC) Footprint Marketing Awards this week.

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