Zillah Byng-Thorne, executive chair at M&C Saatchi PLC, has announced that the local South African company will be acquiring the shares owned by the PLC in M&C Saatchi Abel and the Group of Companies in South Africa, comprising Connect, Levergy, Razor, Dalmatian and Black & White. 

Artificial intelligence (AI) has transformed how marketers work over the past decade, giving us powerful tools to understand, engage with, convert and retain consumers, says Natascha Torres, head of digital strategy at new-age solutions and systems integrator +OneX. Torres adds that AI and machine learning can collect and process data at an enormous scale. 

Chief financial officers (CFOs) and other C-suite executives tighten their belts during challenging economic times such as these, demanding precise return on investment for every rand spent, says M&C Saatchi Group South Africa co-founder and chief strategy officer Robert Grace.

South African advertising and design agency People of Kolor (PoK) has scooped up the Most Client-Focused Digital Brand Development Agency 2024 Award at the international Martech Awards. 

iProspect South Africa has announced the promotion of Chantel Harrison to the position of managing director, effective in June. With a background in media spanning over a decade, Harrison's journey within the industry has been nothing short of remarkable. 

Dove has announced that it has committed to never using AI to represent real women in its ads. This follows the brand's study results that indicate AI threatens the representation of real beauty today. 

In collaboration with MSL, Nedbank has launched its Roblox 'Chow Town' campaign. The campaign partnered with child influencer Kairo Forbes and mother DJ Zinhle and aims to engage pre-teens in an interactive and educational gaming experience within the virtual world of Roblox. It teaches valuable financial literacy skills while having fun.  

Melrose Arch has announced that it is leading the way with a thriving waste-separating facility, an underground cooling plant, gardens and a rooftop solar system. The mixed-use precinct is providing its hotels, businesses and residential properties with an unparalleled experience through its sustainability prowess. 

The Global Energy Alliance for People and Planet (GEAPP) has announced the appointment of Woochong Um as its new chief executive officer. Um will lead GEAPP following his tenure with the Asian Development Bank.

Engen, a leading energy and solutions partner committed to enriching lives for a sustainable future, has launched its new business-to-business (B2B) brand positioning. The purpose of the change is to solidify the company as the premier energy solutions provider to its commercial fuels and lubricants customers.