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LinkedIn influencers: Your FAQs answered

LinkedIn influencers: Your FAQs answered

Social

Where are the influencers of LinkedIn? Does it seem like you can only be one when you are a billionaire or the owner of a global tech company? media update’s Maryna Steyn is here to answer your questions.

 
Influencers
influencer marketing
LinkedIn influencers
social media influencers
B2B communication
LinkedIn FAQ
influencer FAQ

The ethics behind kidfluencer marketing

The ethics behind kidfluencer marketing

Social

Kidfluencer marketing can be a fun and adorable way for kids to express themselves — but when do the ethical lines get blurred? Living in the digital age, kids are just as inundated with advertisements as the rest of us. This makes it essential to examine the marketing messages children are being fed.

 
Kidluencer
kidfluencer marketing
social media marketing
digital marketing
ethical issues in marketing.

The benefits of psychographics in your marketing strategy

The benefits of psychographics in your marketing strategy

Marketing

Psychographics help you understand what your customers think, feel and value when buying your product or service. These are not just objective pieces of information but the full story behind your customer’s behaviour. media update’s Pamela Manzenze explores the benefits of behavioural data in your strategy.

 
Psychographics
Marketers
Marketing Strategy
Consumer
Variables

Streaming versus pay TV: Which option is best?

Streaming versus pay TV: Which option is best?

Media

Streaming versus cable TV; a debate that has polarised the media industry for years. With each medium having its own advantages and drawbacks, it can be confusing to determine which option is best for you — we can help with that.

 
Streaming vs TV
streaming vs cable TV pros and cons
pros and cons on TV streaming services

Improve chatbot adoption by integrating other channels

Improve chatbot adoption by integrating other channels

Marketing

It wasn't long ago when AI chatbots were a new technology, with analysts trying to predict how they might be used; but now you can hardly go onto a website without encountering one, says Brent Haumann, managing director at Striata Africa and Byron Wolff, digital product manager at Blue Turtle Technologies. The duo explains how to use them as part of your customer communication strategy.

 
Chatbot
Implementing chatbots
Chatbots in marketing
Marketing channels
Chatbots and other channels
How to integrate chatbots
Integrate chatbots

The importance of the rebrand

The importance of the rebrand

Marketing

Rebranding is important in creating market differentiation, reaching new audiences as well as updating and adding to a growing brand. So, is the juice worth the squeeze, so to speak? Time to find out!

 
Rebrand
rebranding strategy
brand marketing
brand update
Burger King rebrand
GM rebrand
Myntra rebrand

Quest partners with DataGroupIT

Quest partners with DataGroupIT

Marketing

Quest, a generation data protection solutions for physical, virtual and cloud environments, has named DataGroupIT its distribution partner for Quest and One Identity across Africa. This strategic partnership is set to strengthen Quest's delivery model across the continent.

 
Quest
DataGroupIT
protection solutions
Online protection services
One Identity
Cloud services
virtual offerings

The influence of SMS marketing

The influence of SMS marketing

Marketing

SMS has been around since the 80s and continues to be used as a channel to communicate marketing messages. media update’s Nakedi Phala dissects how SMS has evolved and its benefits in marketing.

 
SMS Marketing
SMS notification
SMS safety
SMS for advertising
MMS

Spitfire Inbound co-founds international Digital Transformation Group

Spitfire Inbound co-founds international Digital Transformation Group

Marketing

Spitfire Inbound has officially co-founded a new international company called Digital Transformation Group (DXG). The new company comprises a group of specialist HubSpot Partners. DXG aims to bring the combined capabilities of 180 experts and offices in South Africa, the United Kingdom, France, Dubai and Spain.

 
Spitfire Inbound
Digital Transformation
Digital Transformation Group
Digital transformation agencies
Digital transformation networks

<i>GQ</i> SA celebrates a cover of firsts in March 2021

GQ SA celebrates a cover of firsts in March 2021

Media

The March / April 2021 edition of GQ magazine has indicated that it is celebrating a number of firsts. The issue, which is out on shelves now, features exclusive interviews with Shona Ferguson and social media star Elsa Majimbo, among other milestones.

 
GQ
GQ SA
GQ magazine
media news
magazine news
SA magazines
Shona Ferguson
Elsa Majimbo
men’s magazine
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