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A marketer's guide to growing sales through digital

A marketer's guide to growing sales through digital

Marketing

Digital marketing is a fruitful venture that all brands need to consider. Want to improve sales? Boost awareness for your business? Increase your sales conversions strategy overall? Digital marketing can do all of that, and more!

 
Sales pitch
Digital marketing
Paywalls
Social Media
Media marketing
Social marketing
Virtual marketing

Five organic SEO practices to implement in 2020

Five organic SEO practices to implement in 2020

Marketing

As new businesses pop up this year, the competition for consumer's attention increases by the tenfold, says Claudia Jeffrey, digital marketer at Assignment Assistance. Jeffrey says that people are not concerned with what website makes it to the top of their search results, just the answer to their query.

 
SEO practices to implement
Organic SEO practices 2020
SEO trends and practices 2020
Tips for SEO 2020

Regulations will have the biggest impact on marketers over the next 10 years

Regulations will have the biggest impact on marketers over the next 10 years

Marketing

According to Salesforce's sixth annual global State of Marketing report that was released Sunday, 10 May, South African marketers expect new regulations governing data privacy to have the biggest impact over the next 10 years. An expanded online population will also have a transformation effect on the marketing landscape. 

 
Research on marketing industry SA
Global study on marketing industry
Regulations impacting marketing industry 2020
SA marketing industry stats 2020

Spheralytical welcomes Shannon Atherfold

Spheralytical welcomes Shannon Atherfold

Marketing

Spheralytical, a 360-degree digital services agency, has announced that it has appointed Shannon Atherfold as its chief marketing officer from Monday, 1 June. Atherfold was previously the head of digital at global communications consultancy Instinctif Partners Africa.

 
Spheralytical appointments 2020
Marketing industry South Africa 2020
South African marketing industry news 2020

365 Digital and Anzu.io brings in-game ads to SA

365 Digital and Anzu.io brings in-game ads to SA

Marketing

365 Digital — a leading South African independent multi-channel media network — and Anzu.io — the world's most advanced in-game advertising platform — have announced a new partnership to bring immersive in-game ads to South African gamers.

 
365 Digital and Anzu.io partners
In-game advertising e-sports 2020
Gaming advertisements 2020

Five digital trends to prepare airlines for take off

Five digital trends to prepare airlines for take off

Marketing

Aviation is among the industries that have been most affected by COVID 19, says Kamo Qhobosheane, junior digital marketer at Arc Interactive. Qhobosheane says that with the lockdown lift approaching, airlines will be forced to work tirelessly to get ticket sales up again; it is, therefore, imperative for airlines to be aware of the following trends.

 
Digital trends 2020
Airline marketing tips
Marketing trends for airlines in 2020 SA
Aviation marketing strategies and trends
Aviation marketing predictions 2020

Three ways to ready your business for the upcoming POPI

Three ways to ready your business for the upcoming POPI

Marketing

South Africa's Protection of Personal Information Act (POPI) was set to take effect from Wednesday, 1 April but this date has been delayed due to the COVID-19 outbreak, says Pankaj Bhula, regional director of Africa at Check Point® Software Technologies Ltd. Bhula reports back on a study that Check Point® conducted regarding POPI compliance.

 
POPI South Africa 2020
How to prepare for POPI SA 2020
POPI compliance tips 2020
How do I comply with POPI 2020
Check Point® POPI survey
POPI studies statistics

Three steps to creating a winning PR sponsorship proposal

Three steps to creating a winning PR sponsorship proposal

Publicity

As a PR pro, part of your job entails creating proposals that can secure sponsorship for businesses and organisations. These sponsorships help overturn your client’s financial affairs and lack of resources. So, how do you secure a sponsorship? With a winning proposal, of course!

 
Sponsorship
Public relations
Donor sponsorship
Marketing sponsorship
Using PR to get sponsorship

What is the best type of video content for your brand?

What is the best type of video content for your brand?

Marketing

Video content is currently all the rage,due to the rising consumer interest in video as a medium. This makes it essential that brands integrate video into all their platforms but how do you determine what kind of video content is best for your brand?

 
Video content for your brand
video content ideas
video content trends
brands and video content
vlogging

Should you insource or outsource your digital marketing?

Should you insource or outsource your digital marketing?

Marketing

"The worst thing that a company can do is to cease marketing activities altogether," says Lisa Schneider, managing director of the Digital School of Marketing. Schneider says that if your company stops communicating with the public, your customers and potential customers will forget that your organisation is still in existence.

 
Should i insource or outsource digital marketing
Insourcing digital marketing
outsourcing digital marketing
Digital school of marketing
Digital marketing strategies 2020
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