Too many small and medium businesses in South Africa have become disillusioned with digital marketing platforms because they are focusing on the wrong metrics and goals for success, says Grant Lapping, managing director at DataCore Media. Lapping says that focusing on the right outcomes drives significant ROI from digital marketing.

Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria. It was created and implemented by the soft drink’s marketing partners in Afrca, including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations.

Turning customers into advocates is very beneficial for any brand because having clients who are proud to say they love your brand means that you are definitely doing something right. media update’s Talisa Jansen van Rensburg looks at ways that brands can encourage consumers to become brand advocates.

5FM will be accompanying the Main and Resistance stages in Johannesburg as Ultra South Africa returns to Cape Town on Friday, 28 February and Johannesburg on Saturday, 29 February. The South African electronic music 2020 festival will also be sponsored by 5FM.

Blogging is changing the way people consume news within the media industry. Instead of being bombarded by bad news, websites such as Good Things Guy is helping South Africans to look at the bright side of life.

Bean There, the first certified Fairtrade coffee roaster in South Africa, has announced its rebranding and new package design. This intends to reflect the retailer's determination to "seek the best — not only in its coffee products but in its business principles too". 

Accelerate Sport and Entertainment, a results-driven marketing agency, has announced the appointment of Daniel Quinta as its new CEO. The appointment commenced on Saturday, 1 February and forms part of the agency's strategy to strengthen its client services, operations and to drive growth.

The retail and wholesale sector in South Africa is traditionally the second-biggest provider of formal employment, employing 3.4 million people, says Eben Esterhuizen, general manager of the OnShelf Group. Esterhuizen gives further insights into the retail industry for 2020.

The digital marketing space is becoming incredibly noisy, says Lisa Schneider, managing director of the Digital School of Marketing. Schneider says that, with it becoming increasingly more affordable for people to start up online businesses, many entrepreneurs are setting up e-commerce sites to market their products, services or both. 

SPAR East Coast has reported that its annual SPAR Charity Golf Day was a success. The event saw the 'penguin' theme of the day to highlight the plight of coastal birds in the region, which are monitored by Sanccob (Southern African Foundation for the Conservation of Coastal Birds) — which is one of the event's beneficiaries.