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<i>5FM</i> celebrates its birthday month with a prize cash drop

5FM celebrates its birthday month with a prize cash drop

Media

5FM has been celebrating its birthday all month long with cash giveaways to its listeners. Daily winners went into the grand prize draw for R45 000, and on Friday, 30 October, The Roger Goode Show gave away the grand prize in the form of a cash drop from a helicopter.

 
5FM
5FM helicopter cash drop
5FM birthday 2020
radio station South Africa

The next CX frontier: How digital experts are filling the customer service gap

The next CX frontier: How digital experts are filling the customer service gap

Marketing

Over the past few years, customer expectations of companies have grown exponentially, says Ryan Falkenberg, co-CEO of CLEVVA. Falkenberg says that today, customers don't just want companies to tell them what they have to offer, but customers want them to interact in a way that's user-centered, hyper-relevant, one-touch and multi-channelled. 

 
CX trends and predictions 2020
How to fill the customer service gap
Tip for CX
Tips for Customer services

TikTok partners up with Webfluential

TikTok partners up with Webfluential

Social

Global short-form video app TikTok has appointed global influencer marketing platform Webfluential.com. The partnership will allow content creators and brands to collaborate in Africa.

 
TikTok
Webfluential
content creations
video app
social media news

KAUAI's new campaign opts for a healthier lifestyle in SA

KAUAI's new campaign opts for a healthier lifestyle in SA

Marketing

KAUAI has announced the launch of its '#DontGoBackToAbnormal' conversation-starter campaign. The brand aims to pick up on the idea of rebuilding a new, healthier normal as a leading health food restaurant chain in South Africa. 

 
KAUAI CAMPAIGN 2020
social media conversation campaigns
'#DontGoBackToAbnormal' campaign
Food post-COVID campaigns

<i>Careers Magazine</i> has hit the shelves once again

Careers Magazine has hit the shelves once again

Media

Careers Magazine, a monthly South African youth magazine, is back on the shelves with a bumper issue (October and November), following a hiatus due to the Covid-19 lockdown.

 
Careers Magazine
South African youth magazine
youth magazine South Africa
South African magazine

WarnerMedia promotes Polly Cochrane

WarnerMedia promotes Polly Cochrane

Media

WarnerMedia United Kingdom and Ireland has announced the promotion of Polly Cochrane to country manager for WarnerMedia United Kingdom and Ireland. Priya Dogra, who was recently announced as head of WarnerMedia EMEA and Asia (excl. China), has additionally announced a new appointment to her executive team. 

 
WarnerMedia appointments 2020
Media industry news and appointments 2020
WarnerMedia UK & Ireland
Head of WarnerMedia EMEA

'#BuyAfricaBuildAfrica' initiative to promote African brands

'#BuyAfricaBuildAfrica' initiative to promote African brands

Marketing

BCW Africa, Brand Leadership, Kantar and Geopoll have announced the launch of the '#BuyAfricaBuildAfrica' initiative. The initiative seeks to promote pride in Africa, enhance awareness of local brands and encourage patronage of African ideas, goods and services.

 
#BuyAfricaBuildAfrica campaign
BCW Africa
Kantar
Geopoll
Brand Leadership
local brand awareness

Superbalist launches new campaign with M&C Saatchi Abel and Egg Films

Superbalist launches new campaign with M&C Saatchi Abel and Egg Films

Marketing

Superbalist has announced that it has joined forces with Egg Films' Lebogang Rasethaba and M&C Saatchi Abel on its latest campaign. According to the partnership, this work is a celebration of unique and eclectic individuals and aims to echo a recent trend in fashion advertising that challenges conventions and celebrates individuality and difference.

 
Superbalist
Superbalist campaign 2020
Superbalist and Egg Films
Fashion advertising 2020
South African fashion campaigns 2020

IAB calls for Transformation Council nominations

IAB calls for Transformation Council nominations

Marketing

IAB South Africa is calling on members to nominate industry peers for a seat on its Transformation Council. Chaired by Veli Ngubane, founding partner and CCO of the Avatar Agency Group, the council is tasked with galvanising the industry to embrace transformation through the action of steps that champion diversity and inclusivity.

 
IAB South Africa
IAB SA Transformation Council
Avatar Agency Group
marketing news South Africa

NetFlorist celebrates the success of its email campaign

NetFlorist celebrates the success of its email campaign

Marketing

According to NetFlorist, a highly customised email campaign boosted visibility and online sales of its new service despite a difficult economic environment. The brand says it has been able to respond to user feedback and continually improve its service delivery, as well as its personalised brand communications that have become synonymous with the brand.

 
NetFlorist email campaign 2020
email marketing campaign 2020
email marketing
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