During this time of uncertainty, consumers are looking to brands because they are intrinsic to every sphere of a consumer's life, says Sindiswa Masuta, strategy business director at Grey Advertising Africa. Masuta says that brands should use this opportunity to find different ways of engaging their buyers as consumer behaviour changes.

Typography affects your content a lot more than you realise. This is because the way that text is set out on a page influences how readers perceive the content that you have put out. There is no use in spending hours perfecting the story you want to tell when your typography is just all kinds of wrong.

SPARK Media has announced the launch of two new publications: Regional Herald – Mopani District News and The Northern Natal News. The new launches will both see the commencement of publication in June.

Never before has the freedom to see your friends and family or to walk your dogs been raised as such a bone of contention and 'irritation' — first world problems, says Claire Herman, media operations lead at The MediaShop. Herman considers the life we will see after COVID in the retail, familial and digital landscapes.

The COVID-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus, says Michael Gullan, managing director of G&G Digital. Gullan says that this public health crisis is also driving businesses to implement new remote working tools to ensure business continuity.

Care professionals and social workers should be vigilant to risks of domestic violence, child neglect and abuse — especially during the pandemic, says the team at the SOS Children's Villages. The team says that the community's awareness and active participation will be essential to ensure the current safety of children and young people.

The beginning of Level 3 Lockdown for all South Africans placed us in the position of 'what’s next?', says Jorja Wilkins, marketing executive at Primedia Outdoor. Wilkins says that there is brutal evidence that the implications imposed on the industry from Level 5 and Level 4 of Lockdown regulations have left industries battered and bruised.

South African exhibition organisers have indicated that they expect the industry to rebound next year, following a year of disruption caused by the COVID-19 pandemic and global lockdowns. This emerged during a web panel discussion hosted by the Association of African Exhibition Organisers (AAXO) to mark Global Exhibitions Day.

Video content is currently all the rage,due to the rising consumer interest in video as a medium. This makes it essential that brands integrate video into all their platforms but how do you determine what kind of video content is best for your brand?

Arena Events has announced the June 2020 line-up that its online audiences can expect in the coming month. Arena Events has indicated that 30 online events have been presented since mid-April.