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Three skills PR pros have learned from the pandemic

Three skills PR pros have learned from the pandemic

Publicity

The PR industry has been shaken up by the Covid-19 pandemic and lockdown, as purposeful communications becomes more important than ever. In a climate of uncertainty, it’s crucial for the PR industry to reflect on what we have learned.

 
PR
public relations
Communications industry trends
pr trends
crisis management.

Top six Disney lines every creative PR pro should live by

Top six Disney lines every creative PR pro should live by

Publicity

Working as a PR professional can truly be whimsical and magical. All you need is to look in the right direction — and we found some of the best pearls of wisdom from Disney. media update’s Talisa Jansen van Rensburg presents the best Disney film quotes every creative PR pro should live by.

 
Disney and PR
Disney quotes and PR
PR industry and Disney
Public Relations
Publicity
Creative PR pro and Disney
Creative PR pro

Is PR only schmoozing and crisis management?

Is PR only schmoozing and crisis management?

Publicity

To an outsider, publicity seems to only be flattery and putting out fires. Although crisis management and acknowledging achievements are important skills in PR, this career revolves around the act of controlling information between individual members of the public and a brand.

 
PR
public relations
publicity
crisis management
crisis
reputation management
brand awareness

LinkedIn influencers: Your FAQs answered

LinkedIn influencers: Your FAQs answered

Social

Where are the influencers of LinkedIn? Does it seem like you can only be one when you are a billionaire or the owner of a global tech company? media update’s Maryna Steyn is here to answer your questions.

 
Influencers
influencer marketing
LinkedIn influencers
social media influencers
B2B communication
LinkedIn FAQ
influencer FAQ

The ethics behind kidfluencer marketing

The ethics behind kidfluencer marketing

Social

Kidfluencer marketing can be a fun and adorable way for kids to express themselves — but when do the ethical lines get blurred? Living in the digital age, kids are just as inundated with advertisements as the rest of us. This makes it essential to examine the marketing messages children are being fed.

 
Kidluencer
kidfluencer marketing
social media marketing
digital marketing
ethical issues in marketing.

The influence of SMS marketing

The influence of SMS marketing

Marketing

SMS has been around since the 80s and continues to be used as a channel to communicate marketing messages. media update’s Nakedi Phala dissects how SMS has evolved and its benefits in marketing.

 
SMS Marketing
SMS notification
SMS safety
SMS for advertising
MMS

The benefits of psychographics in your marketing strategy

The benefits of psychographics in your marketing strategy

Marketing

Psychographics help you understand what your customers think, feel and value when buying your product or service. These are not just objective pieces of information but the full story behind your customer’s behaviour. media update’s Pamela Manzenze explores the benefits of behavioural data in your strategy.

 
Psychographics
Marketers
Marketing Strategy
Consumer
Variables

The importance of the rebrand

The importance of the rebrand

Marketing

Rebranding is important in creating market differentiation, reaching new audiences as well as updating and adding to a growing brand. So, is the juice worth the squeeze, so to speak? Time to find out!

 
Rebrand
rebranding strategy
brand marketing
brand update
Burger King rebrand
GM rebrand
Myntra rebrand

[Quiz] Is a career in PR the right choice for <i>you</i>?

[Quiz] Is a career in PR the right choice for you?

Publicity

So, you’ve been thinking about a career in public relations. Let’s face it, you’ve got the personality … right? Let’s put it to the test! Answer these five questions to find out whether you’ve got what it takes.

 
PR career
PR career quiz
personality quiz
career quiz
career test
public relations
unemployment
reputation management
brand management
publicity

Streaming versus pay TV: Which option is best?

Streaming versus pay TV: Which option is best?

Media

Streaming versus cable TV; a debate that has polarised the media industry for years. With each medium having its own advantages and drawbacks, it can be confusing to determine which option is best for you — we can help with that.

 
Streaming vs TV
streaming vs cable TV pros and cons
pros and cons on TV streaming services
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