As e-commerce continues to boom despite the current economic climate, it is only natural for businesses to put in the work to up their digital sales strategies. media update’s Taylor Goodman takes a look at five ways that brands can capitalise on the rise of online shopping.

Journalism is a cornerstone of society; one that is focused on sharing and interpreting information for all. With that being said, there are some ethical considerations that a journalist should never compromise on. media update’s Nakedi Phala takes you through four principles that a journalist should always keep in mind when in the field.

The public relations industry and paywalls are not known for being the best of friends — they are more like ‘frienemies’. This is because, on the one hand, paywalls benefit PR pros immensely. But, on the other hand, it makes content distribution an ongoing battle for both.

Understanding copyright is important for everyone, simply because, regardless of the industry you work in, there will always be rules and regulations surrounding these rights. With such a complex topic, it’s best to go back to basics and answer the questions that we’re sure you’ve been itching to ask.

Writing a good headline for your press release is an underrated skill, one that can help you to make major strides in the public relations industry. Why? Well, an engaging press release can help to get more people to read about your client’s brand. And we all know that a happy client = a happy PR professional.

South Africa plays host to a huge number of incredible women within the marketing sector. While many of them are often talked about, some go unnoticed. So, to celebrate Women’s Day 2020, media update’s Aisling McCarthy has compiled a list of 10 women in marketing that you should know about.

The New Generation Awards is all about celebrating and honouring those who excel in social and digital media in South Africa. media update’s Talisa Jansen van Rensburg spoke to six of the judges for this year’s event and got a glimpse inside their world.

Being the first one to publish breaking news has always been encouraged in the world of publishing, but is it really the way to go? media update’s Talisa Jansen van Rensburg takes a look at why being late to the party might be more beneficial to your business.

A copywriter always needs to be geared to whip up ideas for ads at any time. As the world keeps moving and changing, it’s important to keep a sharp eye on the social, economical and political spaces for crisp, fresh ideas for copy.

Despite the naysayers, there really is hope for online media. While advertising revenue may be drying up, it turns out readers are still willing to pay for quality journalism. media update’s Aisling McCarthy takes a look at this exciting revelation for the publishing industry.