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How to effectively market to women

How to effectively market to women

Marketing

The days of using pink to appeal to a female audience in marketing are long gone. Yet, many businesses and brands still fail to effectively target the demographic that holds the majority of buying power: women.

 
How to effectively market to women
How to market to women
What do women like in advertising
Female marketing
How to target a female audience
Female consumer spending trends
Marketing to women effectively
Breaking stereotypes in female marketing
Targeting specific female audiences
Inclusive marketing strategies
Diversity in marketing teams
Storytelling in female-centric marketing
Empowering women in advertising
Gender-inclusive advertising
Understanding female consumer behaviour

Navigating political journalism

Navigating political journalism

Media

Politics is the name of the game in 2024! With elections everywhere, people are itching to cast their votes. Before ticking a box on the form, they need to decide who they want to vote for. Information is the key to those decisions — and that is where political journalism comes in. 

 
Journalism
Political Journalism
Political Journalists
Journalists
Types of journalism
Ethics in journalism
Ethics in political journalism
Political journalism ethics
Political reporting
Political reporting
What are the ethics of journalism
What do you need to be a political journalist
What is the relationships between journalism and politics
What is the scope of political journalism
How do you become a political journalist

Why having a diverse PR team is crucial [Infographic]

Why having a diverse PR team is crucial [Infographic]

Publicity

It's 2024 and some people still view diversity and inclusion as buzzwords in the workplace. This is, however, definitely not the case. Having a diverse and inclusive team is absolutely vital for the success of your company or brand, especially in an industry such as PR.

 
Why having a diverse PR team is crucial
Diversity in PR
Public relations and diversity
Diversity and inclusion
The perks of having a diverse and inclusive PR team
How to reach a wider audience
Diversity in the workplace
Understanding your target audience
Enhanced credibility and trust
Improving your reputation
Creating innovative PR campaigns
Improving employee morale

Using personal social media to bolster your brand — in 300 words or less

Using personal social media to bolster your brand — in 300 words or less

Social

So-called 'unhinged' social media isn't for everyone, but its authenticity does prove to be successful in connecting brands with audiences. Luckily, personal accounts can be used to incorporate this kind of content into a brand's social media presence and continue to preserve public image and professionalism. Find out how 'unhinged' content can be used at a lower risk!

 
Social media
Brand image
Brand image on social media
Authentic social media
Unhinged social media
Social media strategy
Branded social media
Brand social media tips
How do I get my brand noticed on social media
Interesting social media
Social media accounts
Social media tips
Social media for small businesses
Small business social media
Personal social media accounts
Personal social media

The lifecycle of TikTok content [Infographic]

The lifecycle of TikTok content [Infographic]

Social

We live in 2024! Things move fast. I mean, fashions change faster than you can buy the actual clothes, and things are only popular for a split second. As for the Internet and social media, nothing moves faster than social media and the viral trends and content — especially TikTok content. 

 
TikTok
TikTok algorithm
How does the TikTok algorithm work
How long does a video stay viral on TikTok
How to go viral on TikTok
How do trends start on TikTok
How long does a trend last on TikTok
TikTok trends
How long does a TikTok video go viral
Does a video stay viral
How long does it take to go viral on TikTok
Spinoff trends
Spinoff

Why authenticity is vital for social media — in 300 words or less

Why authenticity is vital for social media — in 300 words or less

Social

To grow on social media requires more than a perfectly curated post, maintaining an incredible aesthetic feed and that picturesque travel shot. It's about genuinely connecting with your followers, and this can only be achieved by being true to yourself. Yep, that's right. The key to social media success is authenticity

 
Why authenticity is vital for social media
Why authenticity is important for social media
Being authentic on social media
The importance of authenticity on social media
Importance of authenticity
Genuine content on social media
Authentic social media presence
Building trust through authenticity
Authentic vs curated content
Aesthetic and authentic content
Standing out on social media
Being true to yourself online
Creating engaging content
Social media authenticity
Impact of authenticity

Filming ads live: a potential marketing trend — in 300 words or less

Filming ads live: a potential marketing trend — in 300 words or less

Marketing

Marketing is an ever-evolving scene. Trends change, and new methods pop up as quickly as marketers can get ideas approved. So, finding new ways to drive buzz or make headlines is not that simple … But is there now a new marketing trend that is making marketers sweat?

 
Marketing
Marketing trends
Marketing strategies
Ads
Filming ads
Filming ads live
Live advertising
Advertising at sports events
Advertising at advents
Lay’s
Lays
Lay’s Chips
Lays Chips
Lay’s Ad
David Beckham
Thierry Henry
Marketing tips

Ethical content creation in the digital age

Ethical content creation in the digital age

Media

With great power comes great responsibility. And no, we are not talking about superheroes, today we are talking about content creators. In this rapidly evolving digital world that we live in, these pros need to be conscious of ethical considerations when it comes to sharing any content online. 

 
Ethical content creation in the digital age
Ethics
Ethics in media
Content creation and AI
How to make use of AI ethically
Copywriting
Copyright
Copyright for content creators
Digital copyright
Ethical content creation
Copyright and content creation
Digital copyright protection
Attribution in content creation
Original content creation
SEO ranking and original content
AI in content creation
Ethical use of AI in content creation
Privacy and data protection in AI
Bias and discrimination in AI
Transparency in content creation
Sponsored content disclosure
Trust and credibility in content creation
Ethical considerations in digital media
Fair use of digital media

Seven tips for podcast hosts [Infographic]

Seven tips for podcast hosts [Infographic]

Media

A good speaker creates a good listener. If your podcast is lacking some engaged listeners, it might be a reflection of your hosting style. Become a better speaker with just a few tweaks in your podcast preparation and practice. How? We've put together some tips to keep your audience captivated!

 
Podcast
Podcast skills
How to record better podcasts
Podcast tips for beginners
How to grow your podcast
Podcasting
Podcast host
What makes a good podcast
How do I increase my podcast listeners

Female-focussed brand partnerships

Female-focussed brand partnerships

Publicity

March is commonly known as International Women's Month. Many companies have launched their 'appreciate women' PR campaigns before and during Women's Month as a way to capitalise on the day. Some brands have gone a step further and made long-lasting partnerships focusing on women beyond Women's Month.  

 
PR
Public relations
Brand partnerships
PR campaigns
International Women’s Day
International Women’s Month
Women’s Month
Women’s Day
Female Focussed PR campaigns
Female focused campaigns
Female focused PR campaigns
Molson
PWHL
Professional Women’s Hockey League
See My Name
Women’s Hockey
Luxe Women’s Beach Volleyball
Lux Women's Beach Volleyball
Change the angle
Luxe change the angle
Lux change the angle
Formula 1 Formula One
F1
Formula 1 Academy
Charlotte Tilbury
Charlotte Tilbury F1
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