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Five ways to boost e-commerce sales

Five ways to boost e-commerce sales

Marketing

As e-commerce continues to boom despite the current economic climate, it is only natural for businesses to put in the work to up their digital sales strategies. media update’s Taylor Goodman takes a look at five ways that brands can capitalise on the rise of online shopping.

 
E-commerce
how to boost e-commerce sales
e-commerce sales strategy
marketing
online shopping

Four important principles of journalistic ethics to keep in mind

Four important principles of journalistic ethics to keep in mind

Media

Journalism is a cornerstone of society; one that is focused on sharing and interpreting information for all. With that being said, there are some ethical considerations that a journalist should never compromise on. media update’s Nakedi Phala takes you through four principles that a journalist should always keep in mind when in the field.

 
Journalistic principles
media ethics
journalistic values

What paywalls mean for the PR industry

What paywalls mean for the PR industry

Publicity

The public relations industry and paywalls are not known for being the best of friends — they are more like ‘frienemies’. This is because, on the one hand, paywalls benefit PR pros immensely. But, on the other hand, it makes content distribution an ongoing battle for both.

 
Paywalls in PR industry
PR and paywalls
PR industry and paywalls

Five FAQs about copyright answered

Five FAQs about copyright answered

Media

Understanding copyright is important for everyone, simply because, regardless of the industry you work in, there will always be rules and regulations surrounding these rights. With such a complex topic, it’s best to go back to basics and answer the questions that we’re sure you’ve been itching to ask.

 
Understanding copyright
FAQs about copyright
FAQ copyright

Three tips for writing a killer press release headline

Three tips for writing a killer press release headline

Publicity

Writing a good headline for your press release is an underrated skill, one that can help you to make major strides in the public relations industry. Why? Well, an engaging press release can help to get more people to read about your client’s brand. And we all know that a happy client = a happy PR professional.

 
How to write a good press release headline
press release headline writing tips
journalistic techniques
press statement
writing a good headline for a press release

10 South African women in marketing you <i>need</i> to know about

10 South African women in marketing you need to know about

Marketing

South Africa plays host to a huge number of incredible women within the marketing sector. While many of them are often talked about, some go unnoticed. So, to celebrate Women’s Day 2020, media update’s Aisling McCarthy has compiled a list of 10 women in marketing that you should know about.

 
Women in marketing
South African women in marketing
Women’s Day 2020

Meet the judges of the 2020 <i>New Generation Awards</i>

Meet the judges of the 2020 New Generation Awards

Marketing

The New Generation Awards is all about celebrating and honouring those who excel in social and digital media in South Africa. media update’s Talisa Jansen van Rensburg spoke to six of the judges for this year’s event and got a glimpse inside their world.

 
New Gen Awards judges
New Generation Awards
Social and digital media awards
New Gen Awards 2020

Why being the first to publish breaking news isn't the way to go

Why being the first to publish breaking news isn't the way to go

Media

Being the first one to publish breaking news has always been encouraged in the world of publishing, but is it really the way to go? media update’s Talisa Jansen van Rensburg takes a look at why being late to the party might be more beneficial to your business.

 
Breaking news
breaking news don’ts
why not to break the news

Three tips to becoming an immaculate copywriter

Three tips to becoming an immaculate copywriter

Marketing

A copywriter always needs to be geared to whip up ideas for ads at any time. As the world keeps moving and changing, it’s important to keep a sharp eye on the social, economical and political spaces for crisp, fresh ideas for copy.

 
Copywriter
Advertising copywriter
Marketing copywriter
Content creator
SEO creator
Content marketing

Turns out, readers <i>will</i> fund quality journalism

Turns out, readers will fund quality journalism

Media

Despite the naysayers, there really is hope for online media. While advertising revenue may be drying up, it turns out readers are still willing to pay for quality journalism. media update’s Aisling McCarthy takes a look at this exciting revelation for the publishing industry.

 
Journalism
online media
donation models
subscriptions
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