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Online activity tracking: Friend or Foe?

Online activity tracking: Friend or Foe?

Social

Online tracking is quite a controversial topic, often leaving a bitter taste in the mouth of Internet users. Many consider this as an invasion of privacy and are left paranoid wondering, “Who is tracking me online?” But, have you ever considered how letting brands track you can benefit you?

 
Online tracking
who is tracking me online
Facebook online activity tracking
tracking online activity for targeted advertising
data privacy

Five evergreen hashtags to include in your social media strategy

Five evergreen hashtags to include in your social media strategy

Social

Brands use all kinds of hashtags on social media each and every day, but there are certain ones that can always be counted on to get your audience engaging with your posts. Enter evergreen #tags — the one thing that will help put your content in the spotlight!

 
Trending evergreen hashtags
popular hashtags 2021
evergreen hashtags
viral hashtags 2021
heavy reach hashtags
evergreen content
social media

The importance of emotional correctness in the media

The importance of emotional correctness in the media

Media

It’s time that the media industry shifts its focus on becoming more emotionally correct. Why? Because if you want people to engage with your content, you need to look at how things are said instead of what is being said.

 
Emotional correctness
Emotional correctness in the media industry
Media industry and emotional correctness
Political correctness and emotional correctness
Political correctness and emotional correctness in the media industry

Print isn’t just surviving — it’s thriving

Print isn’t just surviving — it’s thriving

Media

Print continues to survive despite the number of publishers that have closed their doors due to the economic climate. After a year of dealing with the challenges of the crisis, magazines are back on the market, proving that this medium is able to hold its own.

 
Print is not dead
print is alive
print industry South Africa
print in pandemic
print in crisis
magazine publishers
survival of magazines

How 'cancel culture' influences crisis communications

How 'cancel culture' influences crisis communications

Publicity

‘Cancel culture’ has changed the landscape of crisis communications drastically, as social media has become more intertwined with our daily lives every passing day. But what does being ‘cancelled’ even mean and what in the world does this have to do with PR? Let’s find out.

 
Public relations
public relations and cancel culture
reputation management
crisis management
cancel culture
brands affected by cancel culture
what is cancel culture

CSI in PR: Three things you can learn from SA supermarkets

CSI in PR: Three things you can learn from SA supermarkets

Publicity

PR pros need to explore CSI strategies to ensure that their client is portrayed in the best possible light — while also delivering on socio-economic goals. Brands have to show that they support these projects to prove that they are not just a business but also a vessel for sustainable solutions.

 
CSI tactics in PR
PR and CSI tactics
PR and CSI
CSI and PR
Corporate Social Investment in PR
Corporate Social Investment
Woolworths
Shoprite
Checkers
Pick ‘n Pay

Five tips from dogs to marketers

Five tips from dogs to marketers

Marketing

There's a lot marketers can learn from our furry canine friends — from being loyal to being able to read their audience like no one's business. media update’s Talisa Jansen van Rensburg takes a look at all paws-itive things dogs can teach your brand.

 
Dogs and marketers
Dogs and marketing
Marketing and dogs
Marketers learn from dogs
Dogs can teach marketers
Marketing strategies
Marketing tips

Five trends transforming the future of digital marketing

Five trends transforming the future of digital marketing

Marketing

The acceleration of digital is moving at a drastic speed, and if marketers want to catch the latest trends, they need to keep up with the features and apps that are transforming this space. So, how do you do just that? Worry not! media update’s Nakedi Phala dug up the five latest trends in digital marketing to keep you in the loop.

 
Digital marketing trends 2021
Trends in digital marketing
SEO-friendly content
content marketing
voice search
push notification
Google lens

Science journalists: Why they can’t <i>just</i> be cheerleaders

Science journalists: Why they can’t just be cheerleaders

Media

Science journalism plays an important role in informing the people about scientific findings and how they will affect the public at large. But there have been concerns that these journalists merely write content for the scientists and not for the people, making them cheerleaders when they need to be watchdogs.

 
Science journalism
Journalism
Science journalism cheerleaders
Science journalism more than cheerleaders
Journalism in sciences

The booming landscape of Namibian radio: A Q&A with Gary Stroebel

The booming landscape of Namibian radio: A Q&A with Gary Stroebel

Media

The Namibian radio industry has experienced an unprecedented increase in listenership over the past year, solidifying itself as a medium that audiences can trust. So, why has the country seen an upswing in this medium? Find out here!

 
African radio
radio industry in Namibia
Namibian broadcast landscape
Namibian media outlets
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