The public relations industry and paywalls are not known for being the best of friends — they are more like ‘frienemies’. This is because, on the one hand, paywalls benefit PR pros immensely. But, on the other hand, it makes content distribution an ongoing battle for both.

The Ladles of Love feeding scheme in Cape Town has partnered with creative minds from Jupiter Drawing Room, Outbound Film and others to make a TV ad with the aim to mobilise funding, as well as support to for sustainable food gardens.

Writing a good headline for your press release is an underrated skill, one that can help you to make major strides in the public relations industry. Why? Well, an engaging press release can help to get more people to read about your client’s brand. And we all know that a happy client = a happy PR professional.

The City of Cape Town's COVID-19 Toolkit for SMMEs, which is a HelloFCB+ brainchild, is being used as a best practice model for post-lockdown workplace readiness in other parts of the world. This is following its entry into the Cities Against COVID-19 Online Global Summit.

Cadbury Dairy Milk has announced that its 'Glass and a Half Project' has presented 'There’s a Story in Everyone'. The initiative aims to inspire vulnerable children through the power of storytelling.

The Mdzananda Animal Clinic in Khayelitsha is encouraging members of the public to 'show some love' to its female dogs and cats that are up for adoption. The initiative is running during the month of August and follows Women's Day. 

The Eco-Logic Awards, which is hosted by the Enviropaedia, has announced that it will present its first-ever virtual event on Monday, 21 September (World Peace Day). Initially set to take place Friday, 5 June, the event was delayed due to the pandemic. The awards have additionally announced its finalists for 2020.

Clover Mama Afrika, Clover’s corporate sustainability initiative, has announced that it has continued to upskill its 'Mamas' during lockdown by offering its training sessions virtually. The CSI initiative has put together an entire cooking series that is now available to its 'Mamas'. 

Flow Communications has announced that its staff may choose where they want to work from, with immediate effect. The company, which has been in business for 15 years, will no longer expect its employees to be physically present at an office. Instead, Flow staff will work from 'wherever it makes the most sense'. 

The ACA will be launching a series of webinars as part of its '#ACACaresCovid19' initiative, which aims to address various issues affecting the marketing, advertising and communications sector. The series strives to help the industry understand the human capital function and the myriad layers of which it is composed.