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Four PR trends to focus on in 2021

Four PR trends to focus on in 2021

Publicity

Attention public relations professionals! Do you want to stay ahead of your competitors in 2021? All you need to do is keep abreast of the latest PR trends. Here, media update's Pamela Manzenze shares four of the trends that will be rocking the boat in the PR industry this year.

 
2021 PR trends
PR trends in 2021
PR trends
Trends in the PR industry

Seven PR tips for dealing with difficult clients

Seven PR tips for dealing with difficult clients

Publicity

Public relations professionals frequently face challenging clients, no matter the stage of their career. Often, the best way to deal with tricky customers is to remain calm, listen and be sincere. But there’s more to it than that! Check out these seven tips for handling challenging encounters at the office.

 
PR tips
difficult clients
dealing with difficult clients
tips for PR pros
reputation management
public relations
PR
crisis communications
communications

Three tips for writing a killer press release headline [Infographic]

Three tips for writing a killer press release headline [Infographic]

Publicity

A killer press release headline is not something everyone knows how to write. This seemingly simple task can make or break your chances at securing media coverage for your client.

 
Press release headline
How to write a good press release headline
press release headline writing tips
journalistic techniques
press statement
writing a good headline for a press release

hoola Modern Agency donates to Kloof SPCA

hoola Modern Agency donates to Kloof SPCA

Publicity

hoola Modern Agency has announced that it has made a festive donation towards the Kloof and Highway SPCA. The strategic brand, advertising and design agency was able to make a donation of animal food to the value of R6 000.

 
hoola Modern Agency
Kloof & Highway SPCA
SPCA
Marketing Agency
Advertising Agency
Festive Donation

iMARS celebrates the success of the <i>Global-10 PR Summit</i>

iMARS celebrates the success of the Global-10 PR Summit

Publicity

The Global-10 PR Summit 2020 was recently held by iMARS Communications, the Russian Public Relations Association and the Public Relations Society of America (PRSA). The trio have indicated that in 2021, the organizers plan to continue regular meetings of professionals from the global communications industry at public platforms to discuss current challenges and the PR industry's future.

 
iMARS Communications
Global-10 PR Summit
Russian Public Relations Association
Public Relations Society of America
PR events
PR 2020

Winners of 'The Sponsors of Brave: The Next Generation' announced

Winners of 'The Sponsors of Brave: The Next Generation' announced

Publicity

'The Sponsors of Brave: The Next Generation'. has announced that it has selected its winners from hundreds of nominations made by readers all over South Africa. Ten nominee stories were selected and paired up with mentors.

 
The Sponsors of Brave
The Sponsors of Brave: The Next Generation
The Sponsors of Brave winners

Five proven PR tactics to generate free publicity

Five proven PR tactics to generate free publicity

Publicity

Being able to utilise PR tactics that generate free publicity is a must-know, especially for PR pros that work in small agencies or with smaller brands. These brands might not have a lot of capital to spend, so generating free publicity can truly benefit both you and your client.

 
Tried and tested PR tactics
PR tactics
free publicity
PR tactics to get free publicity

Three ways that PR pros can treat journalists with courtesy

Three ways that PR pros can treat journalists with courtesy

Publicity

Public relations professionals need to maintain good relationships with journalists. This is because journos play a big role in publicising brands and individuals, as well as gaining the required brand reach. Here, media update’s Nakedi Phala reveals three ways that PR pros can build effective relationships with journalists.  

 
PR coverage
Rapport with journalists
PR news
PR industry
PR pros do’s and don’ts

CHEP donates solar syatem to Christel House South Africa

CHEP donates solar syatem to Christel House South Africa

Publicity

Christel House South Africa has received a donation of a new solar power system by CHEP, a leading international supply chain solutions company. The photovoltaic solar system includes 110 solar panels and powering 45-kilowatts of energy. It aims to reduce the school's carbon footprint, to save on electricity costs and to provide back-up power during load-shedding.

 
CHEP
Christel House South Africa
Solar panel system
Solar power
CHEP CSI
Load shedding

Shoprite and Checkers partner with Walmer

Shoprite and Checkers partner with Walmer

Publicity

Shoprite and Checkers have announced that they are bringing some festive cheer to almost 8 000 children and elderly people by hosting small celebrations at daycare centres, children's homes and care facilities across the country.

 
Shoprite
Checkers
CSI Christmas initiatives for children in SA 2020
Christmas initatives
Christmas drives
 South African initiatives for the elderly over Christmas
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