Attention public relations professionals! Do you want to stay ahead of your competitors in 2021? All you need to do is keep abreast of the latest PR trends. Here, media update's Pamela Manzenze shares four of the trends that will be rocking the boat in the PR industry this year.

Public relations professionals frequently face challenging clients, no matter the stage of their career. Often, the best way to deal with tricky customers is to remain calm, listen and be sincere. But there’s more to it than that! Check out these seven tips for handling challenging encounters at the office.

A killer press release headline is not something everyone knows how to write. This seemingly simple task can make or break your chances at securing media coverage for your client.

hoola Modern Agency has announced that it has made a festive donation towards the Kloof and Highway SPCA. The strategic brand, advertising and design agency was able to make a donation of animal food to the value of R6 000.

The Global-10 PR Summit 2020 was recently held by iMARS Communications, the Russian Public Relations Association and the Public Relations Society of America (PRSA). The trio have indicated that in 2021, the organizers plan to continue regular meetings of professionals from the global communications industry at public platforms to discuss current challenges and the PR industry's future.

'The Sponsors of Brave: The Next Generation'. has announced that it has selected its winners from hundreds of nominations made by readers all over South Africa. Ten nominee stories were selected and paired up with mentors.

Being able to utilise PR tactics that generate free publicity is a must-know, especially for PR pros that work in small agencies or with smaller brands. These brands might not have a lot of capital to spend, so generating free publicity can truly benefit both you and your client.

Public relations professionals need to maintain good relationships with journalists. This is because journos play a big role in publicising brands and individuals, as well as gaining the required brand reach. Here, media update’s Nakedi Phala reveals three ways that PR pros can build effective relationships with journalists.  

Christel House South Africa has received a donation of a new solar power system by CHEP, a leading international supply chain solutions company. The photovoltaic solar system includes 110 solar panels and powering 45-kilowatts of energy. It aims to reduce the school's carbon footprint, to save on electricity costs and to provide back-up power during load-shedding.

Shoprite and Checkers have announced that they are bringing some festive cheer to almost 8 000 children and elderly people by hosting small celebrations at daycare centres, children's homes and care facilities across the country.