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How to refine your brand’s social media presence

How to refine your brand’s social media presence

Social

Your social media presence is an essential part of your brand. This is because it is becoming nearly impossible to connect, engage or build consumer relationships without it. media update's Pamela Manzenze takes you through the five pivotal ways to buff up your social media presence.

 
Social media presence
Improving social media presence
How to grow your social media presence
The importance of social media presence

What Instagram’s ‘keyword search’ update means for brands

What Instagram’s ‘keyword search’ update means for brands

Social

Instagram has finally updated its ‘keyword search’ feature on the platform! This update means that posts can now be discovered without having a keyword listed as a hashtag or account name. Life-changing, no?

 
Instagram keyword update
Instagram keyword search
social media platform update
social media news
new features on Instagram

Facebook releases its year in review report for SA

Facebook releases its year in review report for SA

Social

Facebook recently shared its global year in review and top moments results. The platform has also shared some of the ways that South Africans used its platforms in 2020. The Facebook review aims to give insight into some of the key social media moments of 2020, which have been sorted into themes to offer context into the ways people shared and experienced them.

 
Facebook
Facebook South Africa
Top Facebook moments 2020
2020 Facebook highlights
Facebook highlights

Social media marketing predictions for 2021

Social media marketing predictions for 2021

Social

Social media marketing proved to be one of the best ways to reach consumers this year and this will only continue to be the case in 2021. media update’s Talisa Jansen van Rensburg takes a look at what this industry has in store for brands this coming year.

 
Social media marketing predictions 2021
social media marketing 2021
predictions for social media marketing in 2021

The perfect times to post on social media [Infographic]

The perfect times to post on social media [Infographic]

Social

Deciding on the perfect times to post on social media is enough to boggle any marketer’s mind. This is especially true considering how the world is changing on a constant basis. So, how do you stay ahead of the curve? The team at amaSocial provides their insights — infographic style.

 
Perfect time to post on social media
posting times on social media
optimal times to post
social media update
infographic

The 10 most memorable hashtags on social media in 2020

The 10 most memorable hashtags on social media in 2020

Social

There were many memorable social media hashtags in 2020, but which ones made the Facebook walls quake, the Twitter threads rumble and the Instagram Stories snowball their way across the digisphere? media update’s Christine Beukes is here to spill the tea on 10 of the most noteworthy hashtags of the year.

 
Memorable social media hashtags 2020
2020 event recap
trending hashtags to follow
top hashtags of the year

Facebook launches a city guide of Johannesburg

Facebook launches a city guide of Johannesburg

Social

Facebook has launched its JoziPlug Community City Guide, with Johannesburg being the first city on the continent where Facebook is launching the global initiative. The Johannesburg edition of the initiative has been compiled and co-created by local Facebook groups featuring inspiring content about the city. 

 
Facebook
City Guide of Johannesburg
Johannesburg Facebook group
JoziPlug Community City Guide
City guides Facebook
Johannesburg city guide
Johannesburg guide

The biggest social media news of 2020

The biggest social media news of 2020

Social

Social media news comes at you at a breakneck speed, making it easy to miss interesting tidbits from time to time. But no need to stress, we’ve got you covered!  From the boom of video to the rise of ephemeral content, we’ve got the scoop on the biggest social developments of 2020.

 
Social media news
social media recap
Facebook news
social media trends 2020

The do's and don'ts of competitor tracking in social media monitoring

The do's and don'ts of competitor tracking in social media monitoring

Social

Many brands utilise competitor tracking to keep abreast of their opponents, as well as one up them in their own individual industries. In order to get the most out of this tool, we spoke to Petrumarie Jacobs, client and brand experience manager at amaSocial, to understand its do’s and don’ts.

 
Competitor tracking
social media monitoring
tracking competitors on social media
brand tracking

Google launches People Cards

Google launches People Cards

Social

Google has introduced a new mobile-only feature that makes people more discoverable on Google Search. People Cards allow people to create their presence on Search in the form of a card (similar to a Google Search Knowledge Panel) that includes all the details that they want other people to have about them.

 
Google offerings
Google news
Google People Cards
Google search tools
Google search
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