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Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
Stellenbosch has announced that it is to host the Social Media Marketing Conference 2025 on 16 October. The event is for marketers, brand managers and content creators who want to stay ahead in the fast-changing world of social media.
Today's consumers spend time that matters to them in passion playgrounds, gathering around shared interests and moving swiftly and fluidly across connected communities as they shape culture in real time.
TikTok has announced that it is shining a spotlight on South African entrepreneurs, leading marketers and businesses with its new African All-Stars Brand Edition podcast series.
72% of global eCommerce revenues were transacted in marketplaces, which are first party and third-party sales. Leaving only 28% of revenue generated in online stores.
Standard Bank has become the first financial institution in Africa to launch TikTok Search Ads. This milestone reflects the bank's strategy of engaging younger, digitally native audiences through relevant and impactful social platforms.
TikTok has announced the return of the TikTok Ad Awards in the METAP (Middle East, Turkey, Africa, Pakistan and South Asia) region, with the 2025 ceremony set to take place in Riyadh, Saudi Arabia in December.
Forget chasing link clicks — today's audiences want value instantly, without ever leaving the platform. media update's Venelize de Lange tells you why link-heavy posts fail and how you can master zero-click content to boost reach and trust.
Looking for ways to turn followers into a tight-knit community? Take a seat on the Central Perk couch. Venelize de Lange from media update uncovers why Friends remains an emblem of lasting community and how you can incorporate it into your social media strategy.
Every social media platform runs on an algorithm — the invisible hand that decides who sees your content and when. For creators, brands and businesses, understanding these algorithms is the key to boosting visibility and engagement. So, read along as Saads Abrahams from media update breaks down how to master each platform's algorithm.
If you are a creator or brand who uses Instagram and makes use of its analytics, this infographic is exactly what you need to see. Saads Abrahams from media update is breaking down the four latest game-changing analytics that have just been rolled out by Instagram.
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