The rise of brands like Old School, which provide alternative sports team apparel, is bringing about a shift in marketing, specifically ambush marketing in sports. media update's Joreke Kleynhans heard from Mscsports's Carrie Delaney about the current trends and what the future may hold. 

Reaffirming its commitment to education as a catalyst for long-term growth, Sappi has provided vital educational resources to schools in and around its communities neighbouring its mills and forestry sites as part of its 'Back to School' initiative.

The South African market has been growing rapidly in the past decades due to innovations and economic flow. Due to this, many startups and local businesses are emerging in multiple niches across the country. Even though there are opportunities to accelerate business revenue, it can be difficult without SEO, says Biance Baker, Junior Analyst at Authority Specialist. 

Corona has launched 'Corona Botanic Spots' — a campaign that replaces traditional static billboards with living, air-purifying plant installations. Designed in the shape of Corona's flint bottle, these installations — located in Johannesburg, Pretoria, Durban and Cape Town — are each composed of over 1 000 plants. 

Social media is now, undoubtedly, a necessity for every company to build a good customer relationship. But while social media is generally used for acquisition, platforms provide different ways of retaining existing customers, interacting with them and making them satisfied and loyal to your business, says Stuart Cooke, Marketing Manager at Irish Parcels. 

To help more of the continent's creators achieve financial stability, Webfluential and theSalt have developed the Creator's Second Salary Blueprint, says Albert Makoeng, Managing Director of Nfinity's influencer division, overseeing Webfluential and theSalt.

The All-Ukrainian Advertising Coalition has announced that the latest addition of the international digest, CrUAtivity, highlights winter campaigns created by Ukrainians. The digest is released quarterly and features the latest creative work by Ukrainian agencies, which is distributed among the international professional community. 

The Association for Communication and Advertising (ACA) has hosted its first-ever AI in Advertising Forum at the WPP Campus in Johannesburg on Thursday, 13 March — bringing together professionals from across the advertising and communications industry. An outline of the proceedings is provided below.

Weber Shandwick has announced the appointment of Larry Khumalo-MacArthur as Managing Director and Market Lead for its Africa region. Based in Johannesburg, South Africa, Khumalo-MacArthur will lead the agency's operations across the continent.

MTN has announced that its partnership agreement with the Springboks has come to an end after eight successful years. The Springboks are the reigning world champions, having won the RWC a record four times, two of those — in 2019 and 2023 — under the MTN sponsorship.