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SAPA to host the 2020 <i>Galliova Awards</i>

SAPA to host the 2020 Galliova Awards

Media

The South African Poultry Association (SAPA) has announced that, to demonstrate its ongoing support for the industry, it will once again host the Galliova Awards in 2020 to honour food and health writing excellence. The awards have also announced a new category that is being piloted in 2020 for invited digital food influencers.

 
Galliova Awards 2020
Food journalism awards 2020
SAPA awards 2020
Journalism awards South Africa
Food writing awards 2020 SA

Primedia Outdoor supports the  '#OurSecondChance' Digital OOH campaign

Primedia Outdoor supports the '#OurSecondChance' Digital OOH campaign

Marketing

Primedia Outdoor has announced that it has joined other out-of-home media owners from across the world in support of the new global digital out-of-home (DOOH) campaign from the World Out of Home Organisation (WOO).

 
Primedia Outdoor campaigns 2020
Global OOH and DOOH campaigns
Our Second Chance OOH campaign
Digital OOH campaigns

Five ways to boost e-commerce sales

Five ways to boost e-commerce sales

Marketing

As e-commerce continues to boom despite the current economic climate, it is only natural for businesses to put in the work to up their digital sales strategies. media update’s Taylor Goodman takes a look at five ways that brands can capitalise on the rise of online shopping.

 
E-commerce
how to boost e-commerce sales
e-commerce sales strategy
marketing
online shopping

Kaspersky wins at the 2020 <i>Red Dot Awards</i>

Kaspersky wins at the 2020 Red Dot Awards

Marketing

Kaspersky has announced that its brand has been recognised with a Red Dot Award in the Brands and Communication Design 2020 category. The award aims to honour the best brands and creative works of the year.

 
Red Dot Awards winners 2020
Red Dot Awards Kaspersky
Global cyber security companies 2020
Marketing awards 2020
Top marketing awards

Virtual is the new reality

Virtual is the new reality

Marketing

Today's digital consumer wants the perfect balance between convenience and tangibility, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that consumers want to reach out and touch something with minimal effort. People as consumers are evolving and as such, brands need to develop their offerings to meet these needs. 

 
The value of birtual reality
Trends and predictions for AR and VR
AR and VR benefits for your company
Benefits of using VR and AR

The ultimate guide to advertising on Facebook

The ultimate guide to advertising on Facebook

Marketing

Facebook is undoubtedly the most widely-used social platform for advertising. Why, you ask? Well, it’s probably the platform that is best understood by marketers and brands, but the team at amaSocial has all the information you need to decide if it’s the best platform for your business.

 
Advertising on Facebook
Facebooks ads
How to advertise on Facebook
Social media advertising

Four important principles of journalistic ethics to keep in mind

Four important principles of journalistic ethics to keep in mind

Media

Journalism is a cornerstone of society; one that is focused on sharing and interpreting information for all. With that being said, there are some ethical considerations that a journalist should never compromise on. media update’s Nakedi Phala takes you through four principles that a journalist should always keep in mind when in the field.

 
Journalistic principles
media ethics
journalistic values

Humanz welcomes Lerato Sengadi

Humanz welcomes Lerato Sengadi

Marketing

Humanz has announced the appointment of influential marketer Lerato Sengadi to head up its South African operations. The appointment aligns with the company's stated effort to grow its leadership team and to demonstrate its commitment to, and understanding of, local markets as it continues its global expansion.

 
Humanz influential marketer 2020
Influential marketer appointments
Marketing appointments SA 2020
Lerato Sengadi Influential marketer
Influencial marketers 2020

What paywalls mean for the PR industry

What paywalls mean for the PR industry

Publicity

The public relations industry and paywalls are not known for being the best of friends — they are more like ‘frienemies’. This is because, on the one hand, paywalls benefit PR pros immensely. But, on the other hand, it makes content distribution an ongoing battle for both.

 
Paywalls in PR industry
PR and paywalls
PR industry and paywalls

The three categories of apps that every content creator needs

The three categories of apps that every content creator needs

Marketing

Given the increase in online activity, a feed refresh becomes imperative in any strategy to ensure that one's content calendar is consistently updated with engaging, authentic and relatable posts that satiate the growing consumer need to hit that 'Like' button, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH// DGTL.

 
Apps for content creators 2020
Content creating apps
Types of apps for content creation
Tips for content creators
Content creation tips
Content creator trends
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