Creative agency VML South Africa has developed its own AI image generator. Frustrated with AI image generator tools that have a Western and American bias in their training and struggle to produce authentic images of South African people, VML South Africa developed a new AI tool, dubbed Asili AI.

In the world of communications the terms publicity and public relations are often used — and although they are two sides of the same coin they each serve different purposes. This infographic will delve into the key differences between publicity and public relations.

Menlyn Park Shopping Centre has launched a campaign, titled 'Beat the Wrap Race.' With South African learners returning to school, the centre is stepping in to help families tackle the annual challenge of wrapping schoolbooks for free while providing a community-focused experience. 

The One Club for Creativity has announced noteworthy changes to The One Show 2025 Creative Effectiveness and CMO Pencil disciplines. The changes are designed to further demonstrate that great creativity is good for business and celebrate dynamic relationships between agencies and their clients. 

Sesame Workshop has named Dr Onyinye (Onyi) Nwaneri Managing Director for South Africa. She will be responsible for leading Sesame Workshop's South African operations and long-term growth strategy into Africa, leveraging the strength of the locally produced Takalani Sesame and broadening the Workshop's commitment within the country.

Shell Downstream South Africa has announced the recipients of their national bursary programme designed to support scholars from underprivileged backgrounds.

American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.

If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!

Red Ribbon Communications has appointed Tayla-Jade Coenraad to its B2B tech division, boosting the long list of brands that have seen the value of each team member. Coenraad, or TJ, as she is more commonly known, is an experienced account manager with a wealth of expertise and a proven track record behind her name.

WARC has released its The Future of Media 2025 report, highlighting trends in media planning, advertising investments and the media ecosystem. WARC's latest forecasts show that global advertising spend surpassed USD$1-trillion for the first time in 2024, and is expected to grow 10.7% this year, to a total of USD$1.08-trillion.