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A marketing strategy to capture the South African audience

A marketing strategy to capture the South African audience

Marketing

The marketing landscape in South Africa requires brands to be diverse, eager to learn and adjust with ease — especially if they’re looking to capture this country’s particular audience.

 
Kasi brands
Township marketing
Kasi branding
Mzansi marketing
South African marketing landscape
Marketing through culture
Marketing through language

WhatsApp: An effective communication tool for SA businesses

WhatsApp: An effective communication tool for SA businesses

Marketing

It has become increasingly important for organisations to make connections with their customers; they must create personal, interactive environments with brands and build relationships, says Matt Grobler, presales Engineer at INOVO. Grobler says that the challenge is finding the right channels that are validated, secure and relevant.

 
Communication tools for businesses. Best tools that companies can use for communication
SA communication channels for businesses 2020

Partnerships can help brands combat COVID-19

Partnerships can help brands combat COVID-19

Marketing

During this time of uncertainty, consumers are looking to brands because they are intrinsic to every sphere of a consumer's life, says Sindiswa Masuta, strategy business director at Grey Advertising Africa. Masuta says that brands should use this opportunity to find different ways of engaging their buyers as consumer behaviour changes.

 
How can brands combat COVID-19
Tips for businesses during COVID-19
How to engage customers during COVID-19

How typography influences the way readers see your content

How typography influences the way readers see your content

Media

Typography affects your content a lot more than you realise. This is because the way that text is set out on a page influences how readers perceive the content that you have put out. There is no use in spending hours perfecting the story you want to tell when your typography is just all kinds of wrong.

 
Typography and the influence on content
content and typography
content affected by typography
typography and content
typography’s influence on content

SPARK Media announces the launch of two new publications

SPARK Media announces the launch of two new publications

Media

SPARK Media has announced the launch of two new publications: Regional Herald – Mopani District News and The Northern Natal News. The new launches will both see the commencement of publication in June.

 
Spark Media publications 2020
New publications South Africa 2020
New publications 2020 SA
Regional Herald – Mopani District News
The Northern Natal News

Navigating the new normal: Life after COVID-19

Navigating the new normal: Life after COVID-19

Marketing

Never before has the freedom to see your friends and family or to walk your dogs been raised as such a bone of contention and 'irritation' — first world problems, says Claire Herman, media operations lead at The MediaShop. Herman considers the life we will see after COVID in the retail, familial and digital landscapes.

 
Predictions for after COVID-19
What does our future look like after coronavirus
Predictions for retail after COVID-19

Four benefits that webinars offer your business

Four benefits that webinars offer your business

Marketing

The COVID-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus, says Michael Gullan, managing director of G&G Digital. Gullan says that this public health crisis is also driving businesses to implement new remote working tools to ensure business continuity.

 
The benefits of webinars
Why to use webinars fr business
What do webinars do
Webinar ideas
Webinar events 2020
Webinars for marketing

SOS Children’s Villages makes appeal during National Child Protection Week

SOS Children’s Villages makes appeal during National Child Protection Week

Publicity

Care professionals and social workers should be vigilant to risks of domestic violence, child neglect and abuse — especially during the pandemic, says the team at the SOS Children's Villages. The team says that the community's awareness and active participation will be essential to ensure the current safety of children and young people.

 
National Child Protection Week campaign
SOS Children’s Villages SA
South African child welfare organisations
Safety of SA children news 2020

OOH cannot be turned off

OOH cannot be turned off

Marketing

The beginning of Level 3 Lockdown for all South Africans placed us in the position of 'what’s next?', says Jorja Wilkins, marketing executive at Primedia Outdoor. Wilkins says that there is brutal evidence that the implications imposed on the industry from Level 5 and Level 4 of Lockdown regulations have left industries battered and bruised.

 
OOH
OOH and DOOH during lockdown SA
Primedia Outdoor updates Coronavirus
OOH post-COVID

What does brand equity look like coming out of lockdown?

What does brand equity look like coming out of lockdown?

Marketing

For many companies, the COVID-19 crisis has escalated into a fight for survival, says Nalene de Klerk, reputation manager at Reputation Matters. Those who make it through will emerge into a new world completely changed by the crisis. It is time to rethink strategy and operations. 

 
Brand equity
Brand equity during lockdown
Brand equity South Africa
Tips on brand equity
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