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New CMO Council research gives insight on customer lifetime value

New CMO Council research gives insight on customer lifetime value

Marketing

The Chief Marketing Officer (CMO) Council has published a new report titled, Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns. The new report details the challenges and best practices for segmenting customers and defining, measuring and tracking customer lifetime value (LTV).

 
Chief Marketing Officer Council
CMO Council
Humanizing + Analyzing Relationships
CMO report
customer lifetime value
best practices for segmenting customers

Kantar appoints Adeola Tejumola

Kantar appoints Adeola Tejumola

Marketing

Kantar, a leading data, insights and consulting company, has announced that following Charles Foster's retirement after 35 years, it has promoted Adeola Tejumola to lead the insights division of Kantar in the Middle East and Africa region.

 
Kantar
Insights Division
Charles Foster
insights division of Kantar
Adeola Tejumola

Three skills PR pros have learned from the pandemic

Three skills PR pros have learned from the pandemic

Publicity

The PR industry has been shaken up by the Covid-19 pandemic and lockdown, as purposeful communications becomes more important than ever. In a climate of uncertainty, it’s crucial for the PR industry to reflect on what we have learned.

 
PR
public relations
Communications industry trends
pr trends
crisis management.

<i>Mix 93.8 FM</i> supprts Impilo Child Protection Home for abandoned children

Mix 93.8 FM supprts Impilo Child Protection Home for abandoned children

Media

Mix 93.8 FM has announced that it is supporting the Impilo Child Protection Home for abandoned children. The station decided to put together 'New-Mom-and-Baby Starter Packs' in the form of 'Baby Blessings Boxes' for the home to distribute to new mothers in need. 

 
Mix 93.8 FM
Impilo Child Protection Home
Home for abandoned children
new mothers in need
Newborn starter packs
Baby boxes

Top six Disney lines every creative PR pro should live by

Top six Disney lines every creative PR pro should live by

Publicity

Working as a PR professional can truly be whimsical and magical. All you need is to look in the right direction — and we found some of the best pearls of wisdom from Disney. media update’s Talisa Jansen van Rensburg presents the best Disney film quotes every creative PR pro should live by.

 
Disney and PR
Disney quotes and PR
PR industry and Disney
Public Relations
Publicity
Creative PR pro and Disney
Creative PR pro

Is PR only schmoozing and crisis management?

Is PR only schmoozing and crisis management?

Publicity

To an outsider, publicity seems to only be flattery and putting out fires. Although crisis management and acknowledging achievements are important skills in PR, this career revolves around the act of controlling information between individual members of the public and a brand.

 
PR
public relations
publicity
crisis management
crisis
reputation management
brand awareness

Edelman Africa announces new executive appointments

Edelman Africa announces new executive appointments

Publicity

Edelman Africa has announced that, as it fosters deeper collaboration with its peers in the Middle East, the firm has expanded its executive team with several new internal promotions. The firm has also announced an integration between its Middle East and Africa offices as part of a renewed strategy, which is focused on unlocking growth through international collaboration. 

 
Edelman Africa
communications firm
global communications firm
executive appointments
publicity appointments
Publicity news
PR news

Smollan undergoes a rebrand

Smollan undergoes a rebrand

Marketing

Smollan has announced its decision to rebrand. The brand says that the aim behind its decision is to connect to what really matters, to breathe new life and reignite passion, as well as to represent the diversity of people, nations, cultures and services it associates with.

 
Smollan
rebrand
Smollan rebrand
Rebrands 2021
SA rebrands
Diverse brands
Diversity

<i>Marketing Achievement Awards</i> announce <i>Marketer of the Year</i> finalists

Marketing Achievement Awards announce Marketer of the Year finalists

Marketing

The Marketing Achievement Awards (MAAs) have announced the finalists for the 2020 / 21 Marketer of the Year Award. This accolade celebrates those marketers who best exemplify the art and science of marketing, who have the business, brand and category interest at heart, and have leveraged their skills to grow all three. 

 
Marketing Achievement Awards
MAAs 2021
Marketer of the Year
Marketer of the Year finalists
Marketing awards
Marketing awards 2021
MAAs finalists

Manchester United announces partnership with StarTimes

Manchester United announces partnership with StarTimes

Media

StarTimes, a leading digital TV operator, has annoucned that it has partnered with Manchester United and has signed an agreement to distribute MUTV to African subscribers in over 30 countries across sub-Saharan Africa. The agreement will give fans in Africa access to MUTV.

 
Manchester United
StarTimes
MUTV
Manchester United content in Africa
MUTV subscribers
digital TV operator
Manchester United in Africa
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