The Interactive Advertising Bureau (IAB) South Africa has announced the 2025 Bookmark Awards finalists, marking the start of the second round of judging to honour the most impactful digital work shaping South Africa's creative future.

Curious about nostalgia or retro marketing? Venelize de Lange from media update explains what it is, why it works, who it works for and how to use it authentically. 

In a world increasingly shaped by artificial intelligence, data and automation, Absa has launched a new brand television commercial that redefines the intersection of technology and humanity. 

Standard Bank has launched its new 'Keep Growing' brand campaign, a powerful affirmation of the bank's purpose: "Africa is our home, we drive her growth". The advertising campaign, which launches with a brand advert in the South African market, champions the limitless potential of the African continent, its people, and communities.

Project Worldwide, a global agency holding company, has announced key leadership appointments designed to accelerate its growth and expand its footprint in the dynamic India / South Asia region. The network has named Rasheed Sait as Chief Growth Officer for India / South Asia, and Neha Lobo as the new Managing Director for GPJ India.

Unilever has announced the launch of Sketch Pro, an in-house centre for Graphic Design. Developed in partnership with Creative Production Leader IPG Studios, Sketch Pro is set to transform how Unilever's Home Care brands create content — delivering high-quality assets up to three times faster than traditional models.

Mscsports has announced Rob Garden's involvement in a move that reflects not just a key appointment, but a statement of intent. As the full-service sponsorship agency sharpens its creative edge and accelerates its campaign-led offering, Garden brings a rare mix of creative instinct, communication craft, and hard-won credibility to the team.

Global Out of Home (OOH) spend in 2024 reached USD$46.2-billion and represented 4.8% of global ADEX — breaking through the USD$45-billion barrier and up 10% on spend for 2023.

This year's Gerety VIP BBQ in Cannes took place at a new location, bringing together past and present jury members and friends from the Gerety community to celebrate the shortlist.

Bank of Ireland has unveiled a new integrated marketing campaign. This latest work marks another step in its brand transformation and commercial marketing strategy, focused on growing its customer base and strengthening brand relevance in a competitive market.