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Sunlight Green Bar Launches Raised by the Bar Platform

Sunlight Green Bar Launches Raised by the Bar Platform

Marketing

Celebrating its 135th anniversary, Sunlight Green Bar has launched Raised by the Bar — a new national platform aimed at giving back to the communities that have shaped the brand.

The New Front Page of TV: Where the Viewing Journey Begins

The New Front Page of TV: Where the Viewing Journey Begins

Marketing

When you switch on your TV, what do you see? The home screen, where you decide your next move. Should you stream a movie? Catch up on your series? Watch the live game? Whatever you choose, it starts right there — and that makes the home screen one of the most valuable pieces of advertising real estate on televisions today, says Adiela Dramat, Senior Client Partner at Reach Africa.

INGO Creates Deutsche Telekom's <i>'Not a Passenger'</i> Campaign Starring Rhian Teasdale

INGO Creates Deutsche Telekom's 'Not a Passenger' Campaign Starring Rhian Teasdale

Marketing

Deutsche Telekom has launched the 'Not a Passenger' campaign created by INGO aimed at inspiring Gen Z audiences to reclaim their agency and identity in an overwhelming online landscape.

Joe Public Made Virgin Bet's First Brand Campaign Outside the United Kingdom

Joe Public Made Virgin Bet's First Brand Campaign Outside the United Kingdom

Marketing

Virgin Bet South Africa has launched 'A  Good Bet', its first brand campaign outside the United Kingdom, created by award-winning South African agency Joe Public and shot by Darling Productions. 

Ogilvy Wins Its 10<sup>th</sup> <i>Bookmarks Agency of the Year</i> Title

Ogilvy Wins Its 10th Bookmarks Agency of the Year Title

Marketing

Ogilvy South Africa was recognised as this year’s Digital Agency of the Year honour at the 2026 IAB Bookmarks Awards, marking the agency's tenth time receiving this prestigious agency recognition.

The Creator Economy Has Outgrown Financial Improvisation

The Creator Economy Has Outgrown Financial Improvisation

Marketing

Most creators start with a camera, a following and an idea; not a business plan. They build an audience because they have something to say, a skill to share, or a creative idea they cannot stop thinking about, says Casey Mantle, Head of Digital at Special Effects Media and member of the IAB South Africa Influencer Marketing Committee.

AI Visibility: How AI Ranks and Chooses Multi-Location Brands

AI Visibility: How AI Ranks and Chooses Multi-Location Brands

Marketing

For any brand with more than one location, a single brand-level AI visibility score based on a few keywords is close to useless, says Ryan Haworth, CEO of Social Places. Here is why.

SoundInsights and Mediamark Launch New Audience Intelligence Solution for Brands

SoundInsights and Mediamark Launch New Audience Intelligence Solution for Brands

Marketing

Kagiso Connect's leading research media house, SoundInsights, and award-winning multi-channel sales house Mediamark, have joined forces to deliver a comprehensive solution that helps brands better decode consumer behaviour, media effectiveness and business impact.

The Cost of Disconnected Marketing and Operations

The Cost of Disconnected Marketing and Operations

Marketing

media update's Venelize de Lange considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.

Polygon Launches Self-Service Platform for Digital Out-of-Home Advertising

Polygon Launches Self-Service Platform for Digital Out-of-Home Advertising

Marketing

Polygon has launched Prism, a new self-service platform that makes digital billboard advertising accessible to businesses of every size, with a particular focus on addressing the advertising challenges often faced by small and medium enterprises (SMEs). 

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