You don't have to be a top-level content creator to understand the influence of digital marketing on contemporary businesses, says writer Tobias Foster. Foster gives seven tips to marketers on how to drive revenue and to grow traffic.

Brand tracking is a profound service for any brand to have. It helps you gain insights that can help you understand public perception, social media and data analytics, all of which have a direct impact on your brand.   

The CMO has announced that its new report, a survey including 150 marketing executives, has found that most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to consumer behavior and intent.

Joe Public United has announced that the agency has won the Agency of the Year title at the Ciclope Africa's Awards for the second year running. The virtual ceremony saw Joe Public United being awarded across five categories, together with its client Chicken Licken^®.

‘Digital marketing unicorn’ is a term that has caught a lot of companies’ attention over the past couple of years. This is when a company hires one person that can do a little bit of everything, instead of hiring an entire team to. Although this does sound like a magical solution, it might not be the way to go.

Arena Holdings titles Sunday Times, TimesLIVE and Sowetan have launched the '#UnitedApartSA' campaign, in partnership with BrightRock, as a platform for sharing personal experiences of 'life in lockdown'. 

HelloFCB+ has announced that it has appointed Danielle Sneiders, a seasoned industry executive with 20 years of management and operational experience, to head the agency.

Digital marketing is growing more profitable by the day, as businesses are having to adapt in the time of the coronavirus and the economic uncertainty that it brings. With this being said, transparency between marketers and consumers has become essential. Here’s why.

Talborne Organics has launched its new packaging design, which was created by First Wave Media. The new design was created for the brand's organic fertiliser range.

According to WARC's Global Ad Trends FMCG & COVID-19 report, the global economy is set to fall into recession. This will see the advertising market likely to follow in the first half of 2020. However, the reports say that FMCG brands are better-positioned.