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Dove and Naidoo-Engelbrecht to launch 'Express Yourself in 100 Colours' campaign

Dove and Naidoo-Engelbrecht to launch 'Express Yourself in 100 Colours' campaign

Marketing

Dove South Africa has announced that it is partnering with local fashion visionary Balini Naidoo-Engelbrecht to bring its 'Express Yourself in 100 Colours' campaign to life at the 2024 Hollywoodbets Durban July.

 
Dove and Naidoo-Engelbrecht to launch 'Express Yourself in 100 Colours' campaign
Dove
Dove South Africa
Dove campaign
Express Yourself in 100 Colours campaign
Balini Naidoo-Engelbrecht
Dove and Balini Naidoo-Engelbrecht collaboration
Local fashion designer
Fashion industry
Women's fashion
Inclusivity for all women
Real beauty for all women
Colour Confidence
Inclusive colour confidence
2024 Hollywood Durban July

INMA unveils <i>2024 Global Media Awards</i> winners

INMA unveils 2024 Global Media Awards winners

Marketing

The International News Media Association (INMA) has announced 40 first-place recipients during its 2024 Global Media Awards competition, with Helsingin Sanomat's 'Counterstrike of the Free Press' taking the global Best in Show.

 
INMA unveils 2024 Global Media Awards winners
INMA
International News Media Association
2024 Global Media Awards
Global Media Awards
INMA Global Media Awards
2024 Global Media Awards winners
Global Media Awards winners
INMA competition
Global Media Awards competition
Global Media Awards competition winners
Helsingin Sanomat
Counterstrike of the Free Press
Global Best in Show
INMA Best in Show Award

Entering awards for your business: Is it worth it?

Entering awards for your business: Is it worth it?

Marketing

Entering awards for your business: Is it worth it? asks Rogan Jansen, co-founder and creative director at the Cape Town-based design studio DashDigital. Jansen adds that the advertising and design fraternities in South Africa, and around the world for that matter, have long held great value in the idea of winning an award.

 
Entering awards for your business
Is it worth it?
Awards for your business
Business awards
Advertising awards
Design awards
SA advertising
Advertising
DashDigital
Rogan Jansen

Turning crumbs into conversations: insights from industry experts

Turning crumbs into conversations: insights from industry experts

Marketing

The team at data-driven adtech company Flow says Google's intention to phase out third-party cookies on Chrome before the end of 2024 marks a significant shift for businesses aiming to reach their target audiences online. Prompting swift adaptation to a changing digital landscape, it has catapulted first-party data into the spotlight, adds the team. 

 
Turning crumbs into conversations: insights from industry experts
Flow
Data-driven adtech company
Industry experts
Flow panel discussion
Panel discussion on first-party data
The potential of first party data
First-party data in a cookieless era
Third-party cookies
First-party cookies
Third-party cookies on Google
Third-party cookies on Chrome
First-party data
Third-party data
Data
Shift for businesses and brands
Changing digital landscape
Digital landscape

Decarb.earth, CarbonCX and Zero13 offer new digital solution

Decarb.earth, CarbonCX and Zero13 offer new digital solution

Marketing

In a collaboration with Zero13 and CarbonCX, Decarb.earth has introduced the world's first fully digital end-to-end carbon credit solution for renewable energy projects. This solution addresses the challenges of quality assurance and transparency that have plagued the carbon credit market. 

 
Decarb.earth
CarbonCX and Zero13 offer new digital solution
Decarb.earth
CarbonCX
Zero13
Renewable energy projects
Renewable energy
Quality assurance
Carbon credit

Enhancing CX by embracing technological trends in long-term insurance

Enhancing CX by embracing technological trends in long-term insurance

Marketing

Keneilwe Gwabeni, CIO at Assupol Holdings, says the integration of technology is an important catalyst for reshaping customer experiences. Gwabeni adds that as the insurance industry navigates evolving consumer demands and digital transformations, harnessing technology trends has become indispensable for insurers striving to foster lasting relationships with clientele. 

 
Enhancing CX by embracing technological trends in long-term insurance
CX
Enhancing CX
Technological trends
Long-term insurance
Customer experience
CX in insurance
CX for insurances
Keneilwe Gwabeni
CIO at Assupol Holdings
Assupol Holdings

Global <i>Type Directors Club</i> winners announced

Global Type Directors Club winners announced

Marketing

The Type Directors Club, a leading typography organisation, has announced the winners from 41 countries in its TDC70 competition. In 2024, the global jury awarded a total of 203 TDC70 certificates to entrants in 41 countries in the Communication Design, Lettering and Type Design disciplines.

 
Global Type Directors Club winners announced
TDC70
TDC70 winners
TDC70 2024
TDC70 winners 2024
The One Club
The One Club for Creativity

How AI, automation and trusted data are shaping next-generation customer service

How AI, automation and trusted data are shaping next-generation customer service

Marketing

Customer service is in a state of flux, says Linda Saunders, salesforce director solutions engineering Africa at Salesforce. Saunders adds that as budgets and staffing levels increase, so have customer expectations — keeping efficiency critical for delivering higher quality of service. 

 
How AI
automation and trusted data are shaping next-generation customer service
AI
Trusted data
Next-generation customer service
Customer service
CX
Salesforce
Linda Saunders
Salesforce director solutions engineering Africa at Salesforce

Adidas campaign showcases potential for girls when staying in sport

Adidas campaign showcases potential for girls when staying in sport

Marketing

Adidas has announced the launch of a new campaign to encourage the 43% of girls who quit sport at 13 to stay in football. It is doing this by showcasing the power and potential of a future in the game.  

 
Adidas campaign showcases potential for girls when staying in sport
Adidas
Adidas Group
Adidas campaign
Adidas campaign for girls
Adidas campaign for girls in sport
Potential for girls when staying in sport
Girls in sport
Girls playing sport
Adidas recreates iconic 2006 Jose+ campaign image
Jose+ campaign
Jose+ campaign image
2006 Jose+ campaign image
Adidas campaign image
Sports role models and icons
Women in sports
Women sports role models
Women sports icons

Using AR and Snapchat to market your brand

Using AR and Snapchat to market your brand

Marketing

Snapchat was one of those social media apps that took the world by storm with its dog and beauty filters, making all of your selfies top-tier. It didn't stop there! Some brands saw these filters as an opportunity to promote their products and brands. With the growth of augmented reality (AR), it all came together in the most incredible way. 

 
Using AR and Snapchat to market your brand
Marketing tips
Marketing ideas
2024 marketing tools
Marketing on social media
Using AI for marketing
Social media marketing
Using AR for marketing
AR marketing tips
AR in social media
Marketing and AR
Sponsored AR filters
Snapchat AR filters
Try-on AR filters
How to increase brand awareness
AR in your social media marketing strategy
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