Content marketing agency 2Stories has been named Best Medium-Sized Agency of the Year at the 2025 International Content Marketing Awards (ICMAs) in London, earning international recognition in its first year entering the global awards programme.

Tetra Pak has appointed Wael Khoury as the new Managing Director for Southern Africa, succeeding Klaus Plenge, who has led the business over the past four years.

System1 and Effie, have published a new book, The Creative Dividend, that has aimed to bring together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together.

For 17 years, Creative Week has been an annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in three of The One Club's global awards shows — The One Show, Art Directors Club ADC Annual Awards and Young Ones Student Awards — and discuss the latest AI creative trends and issues.

The next era of Out-of-Home (OOH) media has landed in South Africa as Provantage announces a new collaboration with leading OOH advertising technology provider Broadsign. 

Human8, a marketing insight consultancy, has released its 2026 What Matters trend report. Building on six years of exploring what matters to people, the report has aimed to explore eight trends shaping consumers today and their expectations towards brands.

Venelize de Lange from media update explores what declining trust in influencers reveals about changing consumer expectations, and why brands must rethink influence in a more sceptical, value-driven market.

For years, loyalty was treated as a marketing layer. It has been a case of points in, discounts out, and putting together a quarterly report that showed activity but not much else. That approach is no longer holding up. Costs are rising, attention is scarce, and customers expect value that fits into real life. 

As the World Economic Forum concludes in Davos, a familiar irony permeates the proceedings. Under the banner "A Spirit of Dialogue", global elites have spent the week debating the philosophical and existential risks of Artificial Intelligence (AI), says Musa Kalenga, Group CEO of Brave Group.

The often adhered to rules of marketing are changing — not by trends, but by tectonic shifts in consumer behaviour, technology and societal expectations. SAS has asked top marketing thought leaders, and the leader in data and AI, for their predictions on how brands can adapt and thrive in 2026.