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Seven top digital marketing tips to grow traffic and drive revenue

Seven top digital marketing tips to grow traffic and drive revenue

Marketing

You don't have to be a top-level content creator to understand the influence of digital marketing on contemporary businesses, says writer Tobias Foster. Foster gives seven tips to marketers on how to drive revenue and to grow traffic.

 
Digital marketing tips 2020
Hot to grow traffic and drive revenue
How marketers can drive revenue in 2020
Growing revenue in SA

Three reasons why Newsclip is successful at brand tracking

Three reasons why Newsclip is successful at brand tracking

Marketing

Brand tracking is a profound service for any brand to have. It helps you gain insights that can help you understand public perception, social media and data analytics, all of which have a direct impact on your brand.   

 
Brand tracking
Newsclip
Social listening
Media monitoring
Cross-platform media monitoring

CMO releases its new report on consumer behaviour

CMO releases its new report on consumer behaviour

Marketing

The CMO has announced that its new report, a survey including 150 marketing executives, has found that most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to consumer behavior and intent.

 
CCMO new report 2020
Consumer behavior reports 2020
Statistics for marketers on consumer behavior
Customer behavior data statistics

Joe Public United wins at the <i>Ciclope Africa's Awards</i>

Joe Public United wins at the Ciclope Africa's Awards

Marketing

Joe Public United has announced that the agency has won the Agency of the Year title at the Ciclope Africa's Awards for the second year running. The virtual ceremony saw Joe Public United being awarded across five categories, together with its client Chicken Licken®.

 
Ciclope Africa's Awards 2020
Joe Public United marketing service agency 2020
Chicken Licken award winning campaign

Hiring digital marketing unicorns <i> might </i> not be the way to go

Hiring digital marketing unicorns might not be the way to go

Marketing

‘Digital marketing unicorn’ is a term that has caught a lot of companies’ attention over the past couple of years. This is when a company hires one person that can do a little bit of everything, instead of hiring an entire team to. Although this does sound like a magical solution, it might not be the way to go.

 
Digital marketing unicorns
unicorns in marketing
marketing needs teams
marketers who can do everything
the benefits of having a marketing team

Arena Holdings launches its '#UnitedApartSA' initiative

Arena Holdings launches its '#UnitedApartSA' initiative

Marketing

Arena Holdings titles Sunday Times, TimesLIVE and Sowetan have launched the '#UnitedApartSA' campaign, in partnership with BrightRock, as a platform for sharing personal experiences of 'life in lockdown'. 

 
Arena '#UnitedApartSA'
SA initiatives for national lockdown
Arena Holdings SA competition lockdown period 2020

Danielle Sneiders to head HelloFCB+

Danielle Sneiders to head HelloFCB+

Marketing

HelloFCB+ has announced that it has appointed Danielle Sneiders, a seasoned industry executive with 20 years of management and operational experience, to head the agency.

 
FCB+ appointments 2020
Marketing appointments SA 2020
Danielle Sneiders new post 2020
South African marketing appointments 2020

The importance of transparency in digital marketing

The importance of transparency in digital marketing

Marketing

Digital marketing is growing more profitable by the day, as businesses are having to adapt in the time of the coronavirus and the economic uncertainty that it brings. With this being said, transparency between marketers and consumers has become essential. Here’s why.

 
Digital marketing
digital marketing strategy
transparency in digital marketing
benefits of transparency in digital marketing

First Wave Media designs new packaging for Talborne Organics

First Wave Media designs new packaging for Talborne Organics

Marketing

Talborne Organics has launched its new packaging design, which was created by First Wave Media. The new design was created for the brand's organic fertiliser range.

 
First Wave Media accounts
Talborne Organics packaging design
Talborne Organics brand
Brand repackaging services SA

WARC's Global Ad Trends releases <i>FMCG & COVID-19</i> report

WARC's Global Ad Trends releases FMCG & COVID-19 report

Marketing

According to WARC's Global Ad Trends FMCG & COVID-19 report, the global economy is set to fall into recession. This will see the advertising market likely to follow in the first half of 2020. However, the reports say that FMCG brands are better-positioned.

 
WARC's Global Ad Trends releases
COVID-19 reports 2020
FMCG & COVID-19 report by WARC
Best reports about FMCG & COVID-19
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