Having introverts in your marketing team allows for a well-formed and rounded team. Many people overlook the power of these individuals, but it’s about time we take a look at the vital part they play in the industry.

Levergy, a member of the M&C Saatchi sport and entertainment global group, has appointed Rob Garden to a leadership position, with Zylvah Makola joining as the new head of public relations. In a new company structure, Garden moves to the position of strategy and communications director and will be tasked with managing strategy and communications outputs across the business. 

Sea Monster, a South African gaming and animation studio, has been named among the top 20 in Fast Company South Africa's Most Innovative Companies 2021. Since 2008, Fast Company's Most Innovative Companies edition has been the definitive source for recognising organisations that are transforming industries and shaping societies.

Ogilvy Johannesburg's chief creative officer, Matthew Barnes, will leave the agency at the end of July. Barnes joined Ogilvy following the merger with digital communications business, Gloo, in 2014. After six years at the agency, he plans to pursue new opportunities outside of the industry.

Mediamark has announced that it has accelerated its digital transformation through a key partnership with DYDX — industry leaders in digital and change transformation.

Disappearing third-party cookies are promising to put the power back in the user’s hands when it comes to their privacy. And when it comes to Google and its digital tools, the impact it will have on the online marketing space could bring on some challenges for brands. Here's what to expect.

WPP chief executive officer Mark Read is to be a keynote speaker at the World Out of Home Organization's (WOO's) virtual European Summit on Tuesday, 18 May. The summit will be hosted from London.

The Association for Communication and Advertising (ACA) has invited representatives of the marketing and communication industry to apply for consideration to be selected for the 2021 Effie Awards South Africa judging panel. 

Primedia Outdoor has announced that it has expanded its digital footprint in South African malls. The media owner says that with a multitude of different Out of Home (OOH) media platforms throughout its holding, advertisers now have the opportunity to reach shoppers with mall advertising when they are in a buying state of mind within the shopping environment. 

Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences, via the media owner’s extensive network of digital billboards.