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Why marketing teams need introverts: A Q&A with Jon Baker

Why marketing teams need introverts: A Q&A with Jon Baker

Marketing

Having introverts in your marketing team allows for a well-formed and rounded team. Many people overlook the power of these individuals, but it’s about time we take a look at the vital part they play in the industry.

 
Introverts marketers
Marketing industry and introverts
Introverts in team
Teams with introverts
Introverted marketers

Levergy grows its leadership team

Levergy grows its leadership team

Marketing

Levergy, a member of the M&C Saatchi sport and entertainment global group, has appointed Rob Garden to a leadership position, with Zylvah Makola joining as the new head of public relations. In a new company structure, Garden moves to the position of strategy and communications director and will be tasked with managing strategy and communications outputs across the business. 

 
Levergy
M&C Saatchi
sport and entertainment
Rob Garden
communications
managing strategy
new company structure
Levergy leadership

Sea Monster named one of Fast Company SA's Most Innovative Companies

Sea Monster named one of Fast Company SA's Most Innovative Companies

Marketing

Sea Monster, a South African gaming and animation studio, has been named among the top 20 in Fast Company South Africa's Most Innovative Companies 2021. Since 2008, Fast Company's Most Innovative Companies edition has been the definitive source for recognising organisations that are transforming industries and shaping societies.

 
Sea Monster
Fast Company SA
Most Innovative Companies
Fast Company’s Most Innovative Companies

Ogilvy Johannesburg CCO to depart from agency for new venture

Ogilvy Johannesburg CCO to depart from agency for new venture

Marketing

Ogilvy Johannesburg's chief creative officer, Matthew Barnes, will leave the agency at the end of July. Barnes joined Ogilvy following the merger with digital communications business, Gloo, in 2014. After six years at the agency, he plans to pursue new opportunities outside of the industry.

 
Ogilvy Johannesburg
Ogivly CCO
Matthew Barnes
marketing agency South Africa
PR agency South Africa

Mediamark partners with DYDX

Mediamark partners with DYDX

Marketing

Mediamark has announced that it has accelerated its digital transformation through a key partnership with DYDX — industry leaders in digital and change transformation.

 
Mediamark
DYDX
digital industry
digital transformation
Digital transformation
digital partnerships

Surviving the third-party cookie-pocalypse: A Q&A with Ryan Sauer

Surviving the third-party cookie-pocalypse: A Q&A with Ryan Sauer

Marketing

Disappearing third-party cookies are promising to put the power back in the user’s hands when it comes to their privacy. And when it comes to Google and its digital tools, the impact it will have on the online marketing space could bring on some challenges for brands. Here's what to expect.

 
Disappearing third-party cookies
google sandbox
Ryan Sauer
King James digital
digital marketing
online marketing

WPP CEO Mark Read a keynote speaker at WOO <i>European Summit</i>

WPP CEO Mark Read a keynote speaker at WOO European Summit

Marketing

WPP chief executive officer Mark Read is to be a keynote speaker at the World Out of Home Organization's (WOO's) virtual European Summit on Tuesday, 18 May. The summit will be hosted from London.

 
WPP CEO
Mark Read
WOO European Summit
WOO European Summit speakers
WOO European Summit 2021

<i>Effie Awards</i> calls for 2021 judges

Effie Awards calls for 2021 judges

Marketing

The Association for Communication and Advertising (ACA) has invited representatives of the marketing and communication industry to apply for consideration to be selected for the 2021 Effie Awards South Africa judging panel. 

 
Effie Awards
2021
Effie Awards
Effie Awards judges
Effie Awards judges 2021
communication industry awards
ACA
Effie Awards South Africa

Primedia Outdoor expands mall digital impact footprint in SA

Primedia Outdoor expands mall digital impact footprint in SA

Marketing

Primedia Outdoor has announced that it has expanded its digital footprint in South African malls. The media owner says that with a multitude of different Out of Home (OOH) media platforms throughout its holding, advertisers now have the opportunity to reach shoppers with mall advertising when they are in a buying state of mind within the shopping environment. 

 
Primedia Outdoor
Out of Home
OOH
OOH SA
malls OOH
advertising boards in malls
malls OOH
advertising
marketing

Tractor Outdoor partners with Unilever

Tractor Outdoor partners with Unilever

Marketing

Tractor Outdoor recently partnered with Unilever brand Vaseline to launch an exciting new campaign, which used dynamic digital out of home media (DOOH) to serve relevant creative to audiences, via the media owner’s extensive network of digital billboards. 

 
Tractor Outdoor
Unilever
Vaseline
campaign
DOOH
digital billboards
media owner
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