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Primedia Outdoor supports the  '#OurSecondChance' Digital OOH campaign

Primedia Outdoor supports the '#OurSecondChance' Digital OOH campaign

Marketing

Primedia Outdoor has announced that it has joined other out-of-home media owners from across the world in support of the new global digital out-of-home (DOOH) campaign from the World Out of Home Organisation (WOO).

 
Primedia Outdoor campaigns 2020
Global OOH and DOOH campaigns
Our Second Chance OOH campaign
Digital OOH campaigns

Five ways to boost e-commerce sales

Five ways to boost e-commerce sales

Marketing

As e-commerce continues to boom despite the current economic climate, it is only natural for businesses to put in the work to up their digital sales strategies. media update’s Taylor Goodman takes a look at five ways that brands can capitalise on the rise of online shopping.

 
E-commerce
how to boost e-commerce sales
e-commerce sales strategy
marketing
online shopping

Kaspersky wins at the 2020 <i>Red Dot Awards</i>

Kaspersky wins at the 2020 Red Dot Awards

Marketing

Kaspersky has announced that its brand has been recognised with a Red Dot Award in the Brands and Communication Design 2020 category. The award aims to honour the best brands and creative works of the year.

 
Red Dot Awards winners 2020
Red Dot Awards Kaspersky
Global cyber security companies 2020
Marketing awards 2020
Top marketing awards

Virtual is the new reality

Virtual is the new reality

Marketing

Today's digital consumer wants the perfect balance between convenience and tangibility, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that consumers want to reach out and touch something with minimal effort. People as consumers are evolving and as such, brands need to develop their offerings to meet these needs. 

 
The value of birtual reality
Trends and predictions for AR and VR
AR and VR benefits for your company
Benefits of using VR and AR

The ultimate guide to advertising on Facebook

The ultimate guide to advertising on Facebook

Marketing

Facebook is undoubtedly the most widely-used social platform for advertising. Why, you ask? Well, it’s probably the platform that is best understood by marketers and brands, but the team at amaSocial has all the information you need to decide if it’s the best platform for your business.

 
Advertising on Facebook
Facebooks ads
How to advertise on Facebook
Social media advertising

Humanz welcomes Lerato Sengadi

Humanz welcomes Lerato Sengadi

Marketing

Humanz has announced the appointment of influential marketer Lerato Sengadi to head up its South African operations. The appointment aligns with the company's stated effort to grow its leadership team and to demonstrate its commitment to, and understanding of, local markets as it continues its global expansion.

 
Humanz influential marketer 2020
Influential marketer appointments
Marketing appointments SA 2020
Lerato Sengadi Influential marketer
Influencial marketers 2020

The three categories of apps that every content creator needs

The three categories of apps that every content creator needs

Marketing

Given the increase in online activity, a feed refresh becomes imperative in any strategy to ensure that one's content calendar is consistently updated with engaging, authentic and relatable posts that satiate the growing consumer need to hit that 'Like' button, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH// DGTL.

 
Apps for content creators 2020
Content creating apps
Types of apps for content creation
Tips for content creators
Content creation tips
Content creator trends

Gearhouse Splitbeam announces the availability of its venues

Gearhouse Splitbeam announces the availability of its venues

Marketing

The Johannesburg-based Gearhouse Splitbeam multi-purpose virtual venue has announced that its venues are now available for filming, recording and streaming. The venue has indicated that all of its procedures are strictly compliant with COVID-19 health and safety regulations.

 
Gearhouse Splitbeam streaming venues
Venues to stream and broadcast in SA
Venue services for recording
streaming and filming
South African filming venues

The importance of contracts in the operations of ad agencies

The importance of contracts in the operations of ad agencies

Marketing

Contracts are a critical part of the day to day operations of ad agencies, says Sharon Bergmann, financial manager at the Association for Communication and Advertising. Bergmann unpacks the importance of contracts in multi-agency partnerships participating in the pitch process.

 
The avlue of contacts in the ad industry
Ad agency contracts
Contract templates for ad agencies 2020
SA contract templates for advertising partnerships
Advertising contracts

Duke rebrands and relaunches soft drink brand Jive X

Duke rebrands and relaunches soft drink brand Jive X

Marketing

DUKE has announced the relaunch and rebrand of soft drink brand Jive's Lite variant. The concept behind the new brand is 'Jive X: Nix Sugar All Flava'. The sugar-free version of the Western Cape soft drink has received a new name, new look, new label and a new flavour.

 
Duke soft drinks SA
Jive X soft drink SA
Jive X rebranding
South African rebranding
Duke products 2020
Jive's Lite variant drink
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