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Valiant wins at the <i>Promax Africa Awards</i>

Valiant wins at the Promax Africa Awards

Marketing

Valiant has announced that it has celebrated its first-ever win at the Promax Africa Awards with its '#UpdateYourStatus' campaign. The agency won a Silver Muse in the Social Media Campaign category.

 
BrandTRuth
Valiant marketing agency
Promax Africa Awards
Digital agency 2020
#UpdateYourStatus campaign
Social media awards 2021

Three digital trends to be aware of in 2021

Three digital trends to be aware of in 2021

Marketing

Many marketing professionals were unprepared for the digital revolution that came with the global lockdown and the need for businesses to pivot to digital, says Desirée Gullan, co-founder and executive creative director of G&G Digital. Gullan says that with customers spending more time online, it is crucial for marketers to engage where the customer is at. 

 
Digital trends 2021
Digital marketing trends 2021
Digital marketing strategies 2021
Online marketing
Online marketing 2021
Customer online behavior 2021

Why traditional marketing is boss

Why traditional marketing is boss

Marketing

Traditional marketing is holding its own in a rapidly evolving world thanks in no small part to the explosive rise of digital media. media update’s Nakedi Phala explores this relationship and provides keen insights into what makes traditional marketing king.

 
Traditional marketing vs digital marketing
TV ad
radio marketing
marketing plan
measuring marketing
Benefits of traditional marketing
Best type of marketing in SA
traditional marketing
PR

Striking the balance between customer privacy and intimacy

Striking the balance between customer privacy and intimacy

Marketing

While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that with the rise of social media and other digital platforms, relationships are now based less on human contact and more on personalised digital communication. 

 
Customer privacy
Customer engagements
Customer intimacy
Customer relationships
How to get to know your customer
Customer relationships

<i>Business Day</i> Focus 4.0 to highlight COVID's acceleration of 4IR

Business Day Focus 4.0 to highlight COVID's acceleration of 4IR

Marketing

The Business Day Focus 4.0 conference, presented by Arena Events (a division of Arena Holdings) and Cold Press Media, has announced that it will take the shape of a digital dialogue series. The event will focus on the fast-tracking of Fourth Industrial Revolution (4IR) technology development, transformation and adoption under the impact of the COVID-19 pandemic.

 
Business Day Focus 4.0
Media conferences 2021
Arena Events 2021
Business Day Focus 4.0 2021
4IR conferences 2021
COVID-19 impact on 4IR

Boomtown bags a new account

Boomtown bags a new account

Marketing

Boomtown has announced that it is celebrating a significantly good start for the year. The agency says that it has "hit the ground running in 2021" with a new account from the South African National Space Association (SANSA). The new client follows the half a dozen that it signed up during the COVID-19 months. The association has tasked Boomtown with a brand revamp. 

 
Boomtown
Boomtown agency accounts
SANSA brand revamp
Marketing news 2021

The One Show announces seven judges from SA

The One Show announces seven judges from SA

Marketing

The One Club for Creativity has announced seven top creatives from South Africa who will serve as judges for The One Show 2021. The One Club for Creativity has additionally indicated that it is now accepting entries for The One Show 2021.

 
The One Club
Mentor and Creative 2021
Mentor and Creative programme
2021 Creative industry events

Incubeta welcomes Lars Lehne as new group CEO

Incubeta welcomes Lars Lehne as new group CEO

Marketing

Lars Lehne has been appointed group CEO of Incubeta, a South African-born global independent digital marketing services group. The former SYZYGY AG CEO will be taking over from the founder Alan Lipschitz, whose company Interface made the reverse acquisition of IncuBeta Holdings in 2011. Lipschitz will be moving into the role of chairperson of the board of directors of Incubeta. 

 
Incubeta
Lars Lehne
Digital marketing services
South African digital marketing
South African digital marketing services
Digital marketing news
Digital marketing appointments

Lockdown consumer habits that are here to stay

Lockdown consumer habits that are here to stay

Marketing

We are still months away from the end of the COVID-19 pandemic and consumer behaviour is far from returning to normal, says Grant Lapping, managing director at DataCore Media. Lapping says that it seems unlikely that people will return to all of their former habits when we leave the world of lockdowns and quarantines completely behind.

 
Lockdown consumer habits
Consumer behaviour
Consumer lockdown habits
Consumer buy behavior trends
Consumer habits 2021
Consumer trends 2021
Consumer predictions 2021

Creating unique experiences through gamification

Creating unique experiences through gamification

Marketing

As marketers, we often need to find new and innovative ways of connecting and engaging with our audiences, says Neil Bromehead, digital director at Stratitude. Bromehead says that sometimes, our ideas can feel quite gimmicky or trendy, but one recent innovation seems to be here to stay. 

 
Gamification
Marketers
Gamification in marketing
Gamification marketing strategies
The value of gamification
Benefits of gamification
How to engage with audiences
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