Primedia Outdoor has announced that it has joined other out-of-home media owners from across the world in support of the new global digital out-of-home (DOOH) campaign from the World Out of Home Organisation (WOO).

As e-commerce continues to boom despite the current economic climate, it is only natural for businesses to put in the work to up their digital sales strategies. media update’s Taylor Goodman takes a look at five ways that brands can capitalise on the rise of online shopping.

Kaspersky has announced that its brand has been recognised with a Red Dot Award in the Brands and Communication Design 2020 category. The award aims to honour the best brands and creative works of the year.

Today's digital consumer wants the perfect balance between convenience and tangibility, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that consumers want to reach out and touch something with minimal effort. People as consumers are evolving and as such, brands need to develop their offerings to meet these needs. 

Facebook is undoubtedly the most widely-used social platform for advertising. Why, you ask? Well, it’s probably the platform that is best understood by marketers and brands, but the team at amaSocial has all the information you need to decide if it’s the best platform for your business.

Humanz has announced the appointment of influential marketer Lerato Sengadi to head up its South African operations. The appointment aligns with the company's stated effort to grow its leadership team and to demonstrate its commitment to, and understanding of, local markets as it continues its global expansion.

Given the increase in online activity, a feed refresh becomes imperative in any strategy to ensure that one's content calendar is consistently updated with engaging, authentic and relatable posts that satiate the growing consumer need to hit that 'Like' button, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH// DGTL.

The Johannesburg-based Gearhouse Splitbeam multi-purpose virtual venue has announced that its venues are now available for filming, recording and streaming. The venue has indicated that all of its procedures are strictly compliant with COVID-19 health and safety regulations.

Contracts are a critical part of the day to day operations of ad agencies, says Sharon Bergmann, financial manager at the Association for Communication and Advertising. Bergmann unpacks the importance of contracts in multi-agency partnerships participating in the pitch process.

DUKE has announced the relaunch and rebrand of soft drink brand Jive's Lite variant. The concept behind the new brand is 'Jive X: Nix Sugar All Flava'. The sugar-free version of the Western Cape soft drink has received a new name, new look, new label and a new flavour.