The Association for Communication and Advertising (ACA) has announced the launch of GenEra — an evolution of its former Future Ballers platform. Created for advertising and communications professionals with up to five years of experience, the ACA says GenEra is where ambition meets innovation. It's a space designed to connect, inspire and grow a new generation of industry shapers.

The World Out of Home Organization (WOO) has announced that new to the lineup for its Mexico City Congress is the Day 1 Keynote Speaker, João Ferraz de Mesquita, Director of Amazon Prime Video for LATAM, Canada, Australia and New Zealand. The World Out of Home Organization Annual Congress is taking place in Mexico City from Wednesday, 4 to Friday, 6 June.

Carling Black Label has announced that in honour of Mother's Day, it has paid tribute to the women who raised champions — the mothers behind South Africa's most promising footballers. 

The Direct Marketing Association of South Africa (DMASA) has announced the appointment of Ethan September, Head of the Assegai Awards, to the Board of Governors of the ANA International ECHO Awards, effective Thursday, 8 May.

The Independent Agency Search & Selection Company (IAS) and the Direct Marketing Association of South Africa (DMASA) have announced that entries for the Assegai IAS Agency Credentials Award 2025 are open. IAS says it will sponsor the first 10 entries for the IAS Credentials category at the 2025 Assegai Awards.

F&F has announced that it is showcasing its style credentials with the launch of a new brand platform, 'Style It Out'. Created by BBH and shot by photographer and filmmaker, Alex Prager, 'Style It Out' unites F&F's fashion collection with its newly rebranded Home range, bringing to life a new chapter for the brand's energy and attitude. 

Siyaram's has released a Mother's Day campaign titled 'A Mother's Love — The Only Call That Matters'. The film captures a simple reality: In a world racing against deadlines, a mother's call is the one we cannot afford to miss.

Algorithm Agency has announced that its Director of Growth and Development, Jamie-Leigh Barnett, has been named a judge in the 2025 New Generation Awards. The awards, now in its 13^th year, recognises innovative and creative use of social and digital media in South Africa. 

The MMA SMARTIES Awards South Africa has announced the winners of its 2025 edition, celebrating bold and effective modern marketing campaigns across the region. The evening was a showcase of strategic creativity, data-driven excellence and tech-enabled impact.

Cadbury has launched its 'Generous Firsts' campaign — calling on South Africans to nominate someone they believe deserves an unforgettable first-time experience.