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WhatsApp: An effective communication tool for SA businesses

WhatsApp: An effective communication tool for SA businesses

Marketing

It has become increasingly important for organisations to make connections with their customers; they must create personal, interactive environments with brands and build relationships, says Matt Grobler, presales Engineer at INOVO. Grobler says that the challenge is finding the right channels that are validated, secure and relevant.

 
Communication tools for businesses. Best tools that companies can use for communication
SA communication channels for businesses 2020

Partnerships can help brands combat COVID-19

Partnerships can help brands combat COVID-19

Marketing

During this time of uncertainty, consumers are looking to brands because they are intrinsic to every sphere of a consumer's life, says Sindiswa Masuta, strategy business director at Grey Advertising Africa. Masuta says that brands should use this opportunity to find different ways of engaging their buyers as consumer behaviour changes.

 
How can brands combat COVID-19
Tips for businesses during COVID-19
How to engage customers during COVID-19

Navigating the new normal: Life after COVID-19

Navigating the new normal: Life after COVID-19

Marketing

Never before has the freedom to see your friends and family or to walk your dogs been raised as such a bone of contention and 'irritation' — first world problems, says Claire Herman, media operations lead at The MediaShop. Herman considers the life we will see after COVID in the retail, familial and digital landscapes.

 
Predictions for after COVID-19
What does our future look like after coronavirus
Predictions for retail after COVID-19

Four benefits that webinars offer your business

Four benefits that webinars offer your business

Marketing

The COVID-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus, says Michael Gullan, managing director of G&G Digital. Gullan says that this public health crisis is also driving businesses to implement new remote working tools to ensure business continuity.

 
The benefits of webinars
Why to use webinars fr business
What do webinars do
Webinar ideas
Webinar events 2020
Webinars for marketing

OOH cannot be turned off

OOH cannot be turned off

Marketing

The beginning of Level 3 Lockdown for all South Africans placed us in the position of 'what’s next?', says Jorja Wilkins, marketing executive at Primedia Outdoor. Wilkins says that there is brutal evidence that the implications imposed on the industry from Level 5 and Level 4 of Lockdown regulations have left industries battered and bruised.

 
OOH
OOH and DOOH during lockdown SA
Primedia Outdoor updates Coronavirus
OOH post-COVID

SA exhibition industry expects to bounce back in 2021

SA exhibition industry expects to bounce back in 2021

Marketing

South African exhibition organisers have indicated that they expect the industry to rebound next year, following a year of disruption caused by the COVID-19 pandemic and global lockdowns. This emerged during a web panel discussion hosted by the Association of African Exhibition Organisers (AAXO) to mark Global Exhibitions Day.

 
Exhibiotion industry SA 2020 news
The future of exhibitions in SA
Exhibitions in SA updates
Exhibition predictions post-Covid

What is the best type of video content for your brand?

What is the best type of video content for your brand?

Marketing

Video content is currently all the rage,due to the rising consumer interest in video as a medium. This makes it essential that brands integrate video into all their platforms but how do you determine what kind of video content is best for your brand?

 
Video content for your brand
video content ideas
video content trends
brands and video content
vlogging

Should you insource or outsource your digital marketing?

Should you insource or outsource your digital marketing?

Marketing

"The worst thing that a company can do is to cease marketing activities altogether," says Lisa Schneider, managing director of the Digital School of Marketing. Schneider says that if your company stops communicating with the public, your customers and potential customers will forget that your organisation is still in existence.

 
Should i insource or outsource digital marketing
Insourcing digital marketing
outsourcing digital marketing
Digital school of marketing
Digital marketing strategies 2020

Five digital trends to prepare airlines for take off

Five digital trends to prepare airlines for take off

Marketing

Aviation is among the industries that have been most affected by COVID 19, says Kamo Qhobosheane, junior digital marketer at Arc Interactive. Qhobosheane says that with the lockdown lift approaching, airlines will be forced to work tirelessly to get ticket sales up again; it is, therefore, imperative for airlines to be aware of the following trends.

 
Digital trends 2020
Airline marketing tips
Marketing trends for airlines in 2020 SA
Aviation marketing strategies and trends
Aviation marketing predictions 2020

COVID-19 has caused a boost in demand for human-centred design

COVID-19 has caused a boost in demand for human-centred design

Marketing

Are you putting your customer first? If not, you will be losing out during a time where global economies are under enormous pressure, says Shaunei Gerber, head of digital transformation marketing at the Immersion Group. Gerber says that businesses that have yet to adopt a customer-first culture within their organisation will find themselves lagging behind.

 
Human-centred design in marketing
Marketing trends for SA 2020
The impact of COVID-19 on the marketing industry 2020
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