Sustainable marketing is defined as an approach to marketing that considers the environmental and social impact of a company's products or services, taking into account the needs of both the present and future generations, says Thandeka Ngqumeya, Marketing Director for Danone Southern Africa. 

CSI can make a powerful contribution to the results of any brand's PR efforts. However, the true purpose of CSI is not to serve a brand but rather to serve communities. Brands can use their PR to bolster their CSI and make a greater difference.

BabyYumYum has announced The Parenting Experience Plus (+). The interactive two-day event is scheduled for March 2025 in Johannesburg, for parents who want discerning solutions to everyday challenges. Brands are offered a powerful platform to engage with parents in an infotainment manner and to showcase their solutions directly to interested consumers.

The Mdzananda Animal Clinic has announced its 28^th birthday. To celebrate this milestone, the clinic will be hosting a dog show on Saturday, 26 October. The event will be held at Mdzananda Animal Clinic, 21297 Govan Mbeki Road, Mandela Park, Khayelitsha, from 10:00 to 13:00. 

SuperSport has announced the relaunch of its 'Here for Her' initiative, reaffirming its long-standing commitment to women's sport and women in sport. SuperSport says that the initiative first launched in 2023 during a landmark year in women's sport.

Generative AI in marketing is a source of excitement for some and worry for others. So, media update spoke with Dr Adam Pantanowitz about how machine learning impacts the marketing industry and its future.

The African Union Development Agency NEPAD (AUDA-NEPAD) has announced the appointment of Zipporah Maubane as its new Head of Communications and Advocacy. With over 29 years of experience in marketing and communications, Maubane has expertise from global and African firms, positioning her to contribute to the agency's mission of advancing Africa's development agenda.

The eighth annual Corporate Vision Small Business Awards has crowned integrated PR and Marketing agency Hook, Line & Sinker (HLS) as Creative PR & Communications Experts of 2024. The United Kingdom-based business awards celebrate the innovation and resilience of small businesses and entrepreneurial excellence worldwide. 

Accenture Song, the world's largest tech-powered creative group, has been recognised at this year's Loeries across several categories, showcasing the talent and creative versatility of the South African team. 

DashDigital has announced that it has won the Digital Branding category at the 2024 Loeries Awards — which is now in its 46^th year of celebrating creative excellence. The design studio has notched up a Gold and took home one of the most prestigious awards at the ceremony — a Grand Prix.