Kagiso Media says that the board of the media group made the donation on behalf of its companies which, in addition to the radio stations, include sales house Mediamark, specialist publishers JUTA and film and television production business Urban Brew Studios.
East Coast Radio and
Jacaranda FM will each use R500 000 to get aid to their respective communities.
"Now more than ever, people in South Africa need food. The coronavirus pandemic has further burdened the millions of people already living in poverty," says the team at Kagiso Media. According to the company, the latest Statistics SA figures show that 25.2% of the country's population are living below the food poverty line.
Paballo Makosholo, Kagiso Media board member and group CEO of owner company Kagiso Tiso Holdings, says, "Our social conscience compels us to be concerned about the wellbeing of those in need. The COVID-19 pandemic has heightened our responsibility and we look forward to making a contribution to our society."
ECR’s managing director Boni Mchunu says, "It’s a trying time for South Africans who are unable to provide for their families. The hunger relief campaign is created with the intention to help rebuild our courage and hope for our communities and those in need that can't afford a meal or groceries during COVID-19."
"
ECR cares about the community and the well-being of our people; we hope that this campaign can assist and provide some sort of relief to the people of South Africa that need it the most," adds Mchunu.
Jacaranda FM’s managing director Deirdre King says, "Our community is at the heart of who we are at
Jacaranda FM and supporting where we can is part of our DNA — as reflected in the work we do with
Good Morning Angels and other projects."
"Supporting organisations working tirelessly on the frontline through providing hunger relief — and other necessary support needed during COVID-19 — is important to us in these uncertain times," concludes King.
Both
Jacaranda FM and
ECR have indicated that they will reach out to their audiences to help identify organisations that need support.
For
ECR nominations, individuals can click
here and then click on the Hunger Relief Tab.
For
Jacaranda FM nominations, individuals can click
here and then click on the Hunger Relief Tab.
For more information, visit
www.ecr.co.za or
www.jacarandafm.com.