Launching online on Bash during Mental Health Awareness Month, the collection will also be available at the Mind Matters Summit in Cape Town on Thursday, 29 October. Featuring T-shirts, hoodies and tote bags, the range is designed to make mental mastery feel relevant and accessible to young people, says the partnership.

The partnership aims to go beyond clothing. The FIX will select two influencers to experience Mind Matters' speakers, coaches and practical tools — including meditation, breathwork and mental performance techniques — and share what they learn through relatable content on The FIX's social channels.

"Fashion has become one of the most powerful ways young people express who they are, so what happens when fashion helps them change what happens inside their minds?," says Kanchana Moodliar, Founder of Mind Matters Summit.

Tanya Prochnik, Director of The FIX, says the collaboration reflects the brand's belief that fashion is about more than what you wear:

"This range is for every young person who has ever felt like their own mind was working against them," says Prochnik.

A key part of the collection is the "How's the weather inside you?" tote bag, aimed at carrying forward a conversation-starting message introduced by Cipla at Mind Matters Summit in 2025. The FIX and Mind Matters will donate the full profit from sales of these bags to SADAG (the South African Depression and Anxiety Group), supporting its work across the country, says the partnership.

"Mental wellness needs to become part of our everyday conversations, particularly for young people," says Paul Miller, CEO of Cipla Africa. "Seeing that message carried forward through fashion is a powerful reminder that sometimes opening the door to mental wellbeing can begin with just a few words."

Mind Matters Summit will also offer The FIX customers R300 off virtual Summit tickets, aimed at helping make the event's mental performance tools more accessible to young people, concludes the partnership.

For more information, visit www.mindmatters-summit.com. You can also follow the Mind Matters Summit on Facebook, LinkedIn, or on Instagram.

*Image courtesy of contributor