Adclick Africa will continue operating as the group's media sales agency, with Growth Agency complementing this established media offering with digital marketing and performance marketing services, says the duo.

Together, the two agencies aim to provide South African brands with access to specialist capabilities across both media and digital marketing driven by performance marketing and growth strategies.

With over a decade of experience driving performance marketing in the region, Growth Agency continues its aim to meet the growth demands of modern enterprises. 

"We recognise that the digital marketing landscape is constantly changing, and we need to evolve with it. The establishment of Growth Agency realigns our brand positioning and strengthens our offering as one of the leading performance-driven digital marketing agencies in South Africa," says Velly Bosega, CEO of Growth Agency.

The Evolution of Growth Marketing in South Africa

Modern growth marketing aim to move beyond running campaigns to activating growth by leveraging data and constant experimentation. This engine engages the entire marketing funnel, aimed at transforming customers from simple buyers into long-term brand advocates, says the duo.

While retaining traditional elements of engagement, this model utilises A / B testing and omnichannel strategies to gain a deeper understanding of the customer journey. Thirty-three point nine percent of marketing teams now prioritise lead-to-customer conversion as their primary KPI.

Performance marketing can tie this together by focusing on defined deliverables that impact business value, ensuring all campaigns remain commercially accountable, says the duo.

Relationship Between Growth Agency and Adclick Africa

Growth Agency serves as the group's digital marketing and performance marketing agency, aiming to bring together digital marketing services by combining media strategy, digital advertising, content marketing, social media, email marketing, web development and SEO agency services into one performance-led offering, says the duo.

Adclick Africa continues as the group's media sales house, specialising in media strategy, planning, buying and AdTech solutions.

This structure aims to respond to increasing pressure on marketing teams to demonstrate commercial value from increasingly constrained budgets. Growth Agency says it aims to provide the digital and performance capabilities required to drive measurable outcomes.

"Performance and ROI have become non-negotiable," says Bosega. "By bringing Growth Agency and Adclick Africa together as complementary specialists, we can offer clients transparent expertise, measurable attribution and greater accountability across their marketing investment."

An Award-Winning Foundation for Growth 

Growth Agency aims to builds on the group's established record of work, including campaigns previously delivered under the Adclick Africa banner.

Most recently, it achieved two awards at the MMA Smarties Awards 2026 for the 'Doctor B — AI Influencer Experience'. It was awarded Silver for AI-Driven Creative Excellence and Bronze for Innovative Use of AI in Advertising, says the duo.

At the 2025 New Generations Awards, it was awarded Bronze in both the corporate and agency categories for the Best CRM Strategy Campaign. The winning campaign, 'For All Life Stages', was created for Bonitas Medical Fund and aims to be an example of the agency's commitment to performance marketing. The group has also been named a finalist across five categories at the 2026 New Generation Awards.

These award-winning campaigns aim to show that performance is not only integral to campaign success but also to business growth. Growth Agency concludes that it continues its aim to bring together the digital marketing and performance marketing capabilities brands need to achieve measurable growth.

For more information, visit www.growth-agency.co.za. You can also follow Growth Agency on Facebook, LinkedIn, or on Instagram.

*Image courtesy of contributor