After a night of celebration at the Assegai Awards, Lobengula Advertising walks away with five wins: three Golds, one Silver and one Bronze, marking its most successful awards performance to date with its founding client, Standard Bank, says the agency.

"These awards come at a time when organisations lose some of their talented employees due to disengagement, low morale and a misalignment in working towards the vision, what we've won over is employee advocacy for our client, Standard Bank," says Brenda Khumalo, Founder and Managing Director of Lobengula Advertising.

Lobengula Advertising aims to prove that with the right strategy, message and employee-centred storytelling, internal communications can be one of the most powerful levers within an organisation, adds the agency.

The agency's award-winning results aim was centred on meaningful internal content designed to unite teams, simplify complex bus aiminess narratives, spark two-way engagement and ultimately drive employee advocacy, says the agency.

In an era where employee advocacy is emerging as a core pillar of brand strength, Lobengula's approach aims to become a case study in how to connect deeply with internal audiences wirhout superficial communications. Employees, unlike external audiences, live the organisational truth every day. They can immediately tell whether communication is authentic, aligned and purposeful, adds the agency.

The winning categories for Lobengula for their Standard Bank client partner:

  • Gold: Channel Email — Achieva News Live Emailer.
  • Gold: Special-Customer Acquisition Campaign — Achieva News Campaign.
  • Gold: Special-Branded Content — Achieva News.
  • Silver: Special-Branded Content — Blue Squad.
  • Bronze: Special-Branded Content — All Winners Win.

For more information, visit www.lobengula.co.za. You can also follow Lobengula Advertising on LinkedIn, or on Instagram.

*Image courtesy of contributor