The wins includes five Gold, four Silver and four Bronze awards, two Leader awards and the Zinthatu Award for Best in Class, which recognises agencies that consistently deliver outstanding work year after year, says the agency.

"This is an incredible result for our team and clients," says Charlie Stewart, CEO of Rogerwilco. "To walk away with 16 awards, and have every entry recognised, validates our approach of combining strategic thinking with creative innovation. Most importantly, it demonstrates that work which drives measurable business impact can also be beautifully crafted and emotionally compelling."

The DMASA's Assegai Awards are designed with the aim to benchmark and celebrate the finest work in South Africa's direct marketing industry, honouring agencies and innovators whose campaigns have driven tangible results through creativity, technology and strategic insight. Rogerwilco's wins span three major client campaigns, each aiming to demonstrate the agency's versatility and technical prowess, adds the agency.

Stellenbosch Business School — 'Generative Engine Optimisation' Campaign Wins Five Gold Awards

This campaign aims to showcase how AI-driven search optimisation can transform brand visibility in an evolving digital landscape, says the agency.

Africa Check — AI Fact Checker for the 2024 General Election Wins Three Silver and One Bronze Awards

An initiative that deploys artificial intelligence with the aim to combat misinformation during South Africa's 2024 general election, demonstrating technology's power to strengthen democratic processes, adds the agency.

Momentum Health — 'Bruised Ego' Campaign Wins Three Bronze and Two Leader Awards

A campaign that aims to connect with audiences through authentic, emotionally resonant storytelling that elevated Momentum Health's brand positioning, says the agency.

"The Assegai Awards continue to set the standard for excellence in South Africa's marketing industry.  Our success reinforces our belief in being better through our B Corp certification; we chose to hold ourselves to the highest social and environmental standards so that our creative work can do more than win awards. We're grateful to our clients who trust us with their brands and challenge us to push boundaries," concludes Stewart.

For more information, visit www.rogerwilco.co.za. You can also follow Rogerwilco on Facebook, LinkedIn, or on X. 

*Image courtesy of contributor