Klipdrift has announced a renewed and expanded sponsorship deal with the South African Rugby Union (SARU). Under a new four-year agreement, the South African brand becomes the official brandy sponsor of the Springboks, Springbok Women and national Sevens teams.
Klipdrift has long been part of South African rugby culture. This next chapter reflects a deeper investment in a partnership grounded in national pride, shared values and community spirit, says Klipdrift.
"This agreement celebrates two brands deeply woven into the fabric of South African life," says Andrea Quaye, Marketing Director at Heineken Beverages South Africa. "Klipdrift is about bringing people together. And few things unite South Africans like rugby. We are proud to support teams that inspire the nation on and off the field."
Rian Oberholzer, Chief Executive Officer of SA Rugby, says, "Klipdrift has been part of the rugby conversation for decades. We value their continued support and the role they play in growing the game and connecting with supporters across the country."
The announcement comes as the Springboks prepare for the 2025 season, which kicked off on Saturday, 28 June, against the Barbarians in Cape Town, concludes Klipdrift.
For more information, visit www.klipdrift.co.za. You can also follow Klipdrift on Facebook, X, or on Instagram.
*Image courtesy of contributor