"We won't solve the issue unless we rethink how we approach awareness," says Mamabua Molepo, Senior Brand Manager at Haleon. "People need the right information at the right time and in the right way. Something has to change, and it starts with getting through to our nation's families."
Molepo says the 'Cavity & Chill' Zone will take a fresh, engaging approach to dental care education. "People are going to participate in live demonstrations, get insights from influencers who will share their experiences with tooth sensitivity and learn how simple habits can make a big difference."
To further freshen the festivities, Sensodyne says it will be giving away tickets for the Rand Easter Show. To enter participants can follow @SensodyneZA on Instagram and Facebook and engage with the official campaign hashtags #SensodyneDualProtection and #SensodyneCavitySensitivity.
"Visitors to the activation will have a chance to explore these products, which are designed to strengthen enamel and relieve sensitivity. We want to reinforce the importance of taking a proactive approach to our teeth," says Molepo.
Molepo says initiatives like the 'Cavity & Chill' Zone aim to shift the focus from cure to prevention, encouraging individuals to prioritise their dental health before discomfort sets in. "As more people start paying attention to their oral health, events like the Rand Easter Show create a great opportunity to get people talking, learning and making small but meaningful changes to their daily routines," Molepo adds.
By making oral health education more accessible and engaging, Sensodyne concludes that it hopes to inspire lasting habits that benefit individuals and families alike. The message is clear: prevention is key, and small changes today can lead to healthier smiles tomorrow.
For more information, visit www.sensodyne.co.za. You can also follow Sensodyne on Facebook.
*Image courtesy of contributor