Inspired by some of Bollywood's most iconic film dialogues, the campaign's headlines strike a balance between nostalgia and innovation. They serve as a reminder of how storytelling — whether on screen or through a brand — has the power to move hearts and minds. This creative fusion pays homage to India's cinematic heritage while spotlighting the evolving landscape of advertising in the country, says The Advertising Club.
The collaboration with The One Show reinforces the ABBY Awards' commitment to global standards of excellence. Winners at the ABBY Awards are not only celebrated within India but are also elevated to compete and shine on international platforms. The awards says that this partnership ensures that the evaluation benchmarks are aligned with the world's most prestigious advertising honours.
Alok Lall, Executive Director of McCann World Group India, says, "The ABBY Awards have always been a symbol of creative distinction. With this campaign, we are amplifying the spirit of innovation by weaving in the cultural fabric of Bollywood — a language every Indian speaks. Our partnership with The One Show takes this vision global, ensuring our winners are recognised not just nationally but worldwide."
The Advertising Club concludes that this is more than just a campaign; this initiative is a celebration of creativity, culture and the power of ideas. As the ABBY Awards continues to set the gold standard in Indian advertising, this latest effort underscores The Ad Club's mission to inspire, elevate and champion the very best in the business — at home and beyond.
For more information, visit www.abbyawards.com.
*Image courtesy of contributor