According to the telco, the newly redesigned store aligns seamlessly with Cell C's refreshed brand identity, which is anchored on human-centric and people-first principles and putting customer needs at the core of everything it does. 

The teclo adds that its new store design reflects these principles, creating an environment where customers can feel engaged, valued and truly connected to the brand. 

"Our goal is to deliver an unparalleled experience that reinforces our position as a brand known for value. We've taken the insights and feedback from our customers and translated them into a store experience that meets their needs and will exceed their expectations," says Jorge Mendes, CEO of Cell C.

"Our revamped Mall of Africa store is a direct reflection of our brand's ethos — resilient, forward-thinking and, most importantly, customer-focussed," adds Mendes.

The telco says that this revamped space embodies the commitment to being an ally and partner to its customers, ensuring their needs and preferences are prioritised at every touchpoint.

It not only enhances the customer journey but also introduces dedicated stations where visitors can explore the latest devices and technologies through the telco's strategic partnerships with leading original equipment manufacturers. 
 
According to the telco, these collaborations are central to its commitment to delivering exceptional value, enabling customers to engage with cutting-edge technology while experiencing the unparalleled service that Cell C is renowned for.

While the revamp sets the stage for an elevated in-store experience, Cell C adds that it is committed to rolling out additional innovations in the coming months by harnessing the power of technology to streamline operations and elevate the in-store experience, ensuring efficiency and customer satisfaction with every visit.

Chris Lazarus, chief officer: sales, distribution and regions at Cell C, has emphasised the strategic importance of this store as a model for future growth.

"As one of our flagship stores, this revamp sets the benchmark for what customers can expect. We are not only focussed on expanding our reach but also on ensuring that every interaction customers have with us is consistent, high-quality and reflects our brand's renewed energy and focus. We're excited about the revamping rollout to other stores," adds Lazarus.

"Whether it's through the best network quality, best value, or the inviting atmosphere of our newly redesigned store, nothing should stop our customers from switching to enjoy connectivity without compromise, with Cell C," concludes Mendes.

For more information, visit www.cellc.co.za. You can also follow Cell C on Facebook, X, or on Instagram. 

*Image courtesy of contributor