According to Kellanova, the separation allows both companies to be better positioned to focus on their distinct strategic priorities, with financial targets that best fit their own markets and opportunities.
It also allows the company to execute with increased agility and operational flexibility, enabling a more focussed allocation of capital and resources in a manner that is consistent with those strategic priorities.
Kellanova says its vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and passionate people.
While the company's corporate name has changed to Kellanova, the Kellogg’s brand will remain on its products around the world. In South Africa, Kellanova will continue to be powered by differentiated brands, including:
- Kellogg’s Corn Flakes
- Coco Pops
- All-Bran
- Granola
- Rice Krispies
- Special K
- Pringles, and
- Noodles Pringles.
This growth will see improved profitability achieved through:
- operating leverage
- a mix shift toward its most differentiated brands
- building scale in emerging markets, and
- ongoing productivity and revenue growth management.
"As a standalone company, Kellanova will benefit from greater operational focus, fit-for-purpose strategy and resource allocation, investing behind its differentiated brands to deliver consistently strong net sales and earnings growth over time. We're excited to enter this new era," concludes Philip Nieman, Kellanova South Africa's general manager.
For more information, visit
www.kelloggs.com. You can also follow Kellogg's on
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Instagram.