The mall says that it garnered the Spectrum Award, the accolade that recognises the most outstanding achiever within the overall group of Footprint Award winners.

This was in addition to the mall winning a Gold, a Silver and four Bronze Awards.

The Footprint Awards serve as the industry's annual benchmark of creativity and innovation, as well as financial success, in the South African retail property environment.

The Spectrum, as well as a Gold and a Bronze award, were achieved for the public relations results generated by the mall's partnership as the South African Fashion Week's official home.

"Our hosting of the Spring / Summer 22 and Autumn / Winter 23 collections of this showcase of South African fashion design resulted in a return of investment of 139:1," says Leemisa Tsolo, head of asset management at Attacq Limited.

"The partnership equally entrenches our fashion leadership position and enables us to establish links with heavy-weight media collaborators such as NBC Universal E! Entertainment Africa by providing topical and highly viewable content," adds Tsolo.

Earning a Silver and Bronze Award in the categories Retail Productivity and Category Integration in the centre's Fashion Weekends, 'Shopping Weekends Out' campaign was recognised for proactively delivering a tailor-made activation for one of its main draw cards — fashion, beauty and hair.

The mall says that by capitalising on the inherent interest value of new seasonal trends, shoppers were offered multiple events linked to these areas throughout the respective weekends.

The mall adds that this was underpinned by broadcasting support from Metro FM and a strong digital campaign making use of external digital billboards in strategic locations. It was also underpinned by a strong online presence, which ensured that the campaign delivered exceptional year-on-year turnover increases for the relevant August 2022 and March 2023 periods.

The Bronze Award was earned by the 'Shopping Weekends Out' campaign, which came on at the back of the mall, increasing its tenant participation significantly in its first-ever drive to maximise the traditional end-of-season sale periods, respectively, at the end of July and January.

Exceptional discounting and value-added offerings — including in-store experiences, gift-with-purchases and sampling — resulted in an increased year-on-year turnover for July 2022 and January 2023, respectively, according to the mall.

"It is particularly gratifying to be recognised by one's peers because they understand the challenges, and therefore also the true value, of success," says Mall of Africa's general manager Johann Fourie.

Mall of Africa says that its positioning as the premier destination for a world-class international and local shopping and lifestyle experience remains on track with its stellar assortment of tenants.

Its exceptional experiential mix, which allows the consumer to combine pleasure, leisure and utility all under one roof, continues to be a winning formula," concludes Fourie. 

For more information, visit www.mallofafrica.co.za. You can also follow Mall of Africa on Facebook, X or on Instagram.