The Ethical Agency (TEA) says that it narrowly defeated a number of other agencies in being awarded the communications and creative contract.

It adds that it is delighted to be well underway in helping to produce creative marketing materials for Youth Month (June) and Youth Day activities on behalf of the project.

Having already conceptualised and designed the look and feel and all marketing assets of the project, including the website in 2022, TEA says it is well placed to deliver a successful project in 2023.

The Ethical Agency is the leading digital marketing agency in South Africa for NGOs and sustainable organisations. It aims to amplify clienteles' brand communications through visual design and effective, data-driven omnichannel digital marketing strategies.

The Ethical Agency says it focuses on data-backed strategies devised for awareness and growth. By synergising seamless online experiences with advertising and authentic value-added content, it is able to drive more traffic and increase awareness and engagements between organisations, brands and their audiences. 

"Marketing successfully through digital channels is simpler than it is often portrayed: If you put the necessary effort into orchestrating a positive, user-focused experience at key contact points, people are going to effortlessly engage with your brand. Naturally, this drives brand awareness, conversions and ROI," says Brett Jefferson, CEO and creative director of The Ethical Agency.

The Ethical Agency says it is an expert:

Its goal is to help grow and scale businesses, provide digital solutions to problems they didn't know they had, and to always under-promise and over-deliver.

Dominique Carter, head of the digital marketing team at TEA, says, "At TEA, we're proud to be a digital marketing agency that’s not only passionate about helping our clients grow their businesses but also deeply committed to sustainability and ethical practices."

"Our team is dedicated to providing high-quality, innovative solutions that drive results by truly understanding the needs and goals of our clients. We firmly believe that, with the right approach, business growth and sustainability can go hand in hand," concludes Carter.

The Ethical Agency provides a range of digital marketing services to clients including:
  • GreenCape
  • WWF
  • Twinsaver
  • Centre for Environmental Rights
  • ICLEI
  • The World Bank
  • Water Integrity Network
  • Southern Hemisphere
  • Ecolution Consulting
  • Bridges for Music
  • Mail & Guardian
  • GCX, and
  • African Impact Foundation.

For more information, visit www.theethicalagency.co.za. You can also follow the Ethical Agency on Facebook or on Instagram.