According to the Nedbank
Integrated Marketing Communications Conference, retail is the place where marketers send out their brands to meet the customer.
Whether it's online or at the premises, the retail space serves as the final custodian of our products or services, handing them over to our customers.
The event says that as a highly accomplished retail leadership executive, board advisor and Amazon bestselling author, Thurston has extensive experience in leading the retail teams for some of the USA's most prominent brands.
Dale Hefer, CEO of the Nedbank
IMC, says, "Thurston provides a compelling lesson in understanding relevance, which is the virtual conference's theme for this year."
"Thurston is undoubtedly the go-to guy when seeking to understand retail in the marketing mix and how we can ensure that we stay relevant. His commitment to listening to what the industry is saying is something that we can learn from. To be relevant, we need to listen first and adapt accordingly," Hefer adds.
Thurston writes in his bestseller
Retail Pride, "The principles of good retail were the same a hundred years ago as they are today. But that doesn't mean we should not be acutely aware of what is happening around us or how we need to evolve as an industry. We need to evolve along with our customers while still remembering the fundamentals of our business."
Tickets are priced at R 1 999.00 (excluding VAT). Group discounts will be available. Individuals can book
here. Nedbank
IMC 2022 bursaries are available
here.
For more information, visit
www.imcconference.com. You can also follow the
IMC Conference on
Facebook or on
Twitter.