The move aims to expand Incubeta's human-centred AI offerings and strengthens its ability to deliver measurable, performance-driven marketing results by bringing together machine and behavioural logic supported by proven frameworks, says the agency.

"This acquisition differentiates Incubeta by accelerating our ability to deliver advanced AI solutions at a time when many competitors are still developing their strategies," says Alex Langshur, CEO Americas at Incubeta. "It significantly enhances our AI maturity, helping marketing leaders harness AI not just to keep pace, but to outperform."

"Marketing leaders need to deliver near-term results, whilst pivoting to adaptive, AI-driven automation," says Jacques van Niekerk, Group CEO, Incubeta. "This acquisition is a key pillar of our strategy to help our clients outperform, equipping them with AI solutions that break down silos, unlock richer customer insights and deliver rapid results and set them up for generative growth."

This acquisition will give Incubeta's clients access to:

A new breed of AI-driven solutions and workflows merges Incubeta's marketing performance prowess with RocketSource's behavioural science knowledge and agentic AI-powered marketing solutions. In addition, RocketSource's consulting capabilities will help customers unlock the value of their investments through tailored strategies that embed AI across all aspects of their marketing operations.

RocketSource's proprietary frameworks, led by StoryVesting™, a business transformation methodology that aligns customer experiences through powerful storytelling to deliver smarter, human-centred marketing at scale.

Enterprise-grade data analysis and insights will enable precise audience identification, activation, and measurement across complex datasets, with Data-as-a-Service (DaaS) providing full funnel attribution, marketing ROI analysis and predictive analytics.

"RocketSource and Incubeta share a vision for building human-centred AI, where behavioural science and technical precision come together to drive real marketing performance," says Jonathan Greene, Co-Founder and CEO of RocketSource.

"This partnership is about helping marketing leaders cut through the noise, harness AI with purpose and build scalable systems that earn trust, drive clarity and turn behavioural insight into action, to drive marketing success."

RocketSource will be fully integrated into Incubeta, bringing a roster of enterprise clients as well as a team of skilled consultants led by co-founders Jonathan Greene and Steven Kiger, who will join the company as part of the acquisition, concludes the agency.

For more information, visit www.rocketsource.com. You can also follow RocketSource on Facebook, LinkedIn, or on X.

*Image courtesy of contributor