The Cannes Lions International Festival of Creativity, taking place from Monday, 16 to Friday, 20 June in France, is a prestigious event recognising excellence in creative marketing and communications. This year's jury brings together experts from 79 countries, with four new regions — Azerbaijan, Bosnia and Herzegovina, Iceland and Mongolia — joining for the first time, reflecting a broader, more inclusive creative landscape, says RAPT Creative. 

Dziba, who holds a Master's in Brand Leadership and over 12 years of experience in brand storytelling and strategic communications, has led award-winning work for global powerhouses including L'Oréal, Diageo, Heineken and Pernod Ricard. Their approach fuses cultural relevance with measurable brand impact across public relations, influencer marketing, partnerships and trade activations, says the agency. 

"In a world that is still unlearning exclusion, representation at a global level is a responsibility," says Dziba. "Being invited to judge the PR category at Cannes is a call to bring a culturally nuanced and African lens to what global creative excellence looks like."

Dziba adds, "True creativity should resonate beyond borders. I'm excited to recognise work that is brave, deeply insightful and that elevates narratives from all corners of the world."

Simon Cook, CEO of LIONS, describes the 2025 jury as "a record-breaking cohort of talent that sets the tone for creative standards worldwide."

Marian Brannelly, Global Director of Awards, notes the increased diversity as "a testament to the evolving and inclusive nature of the creative economy."

RAPT Creative concludes that Dziba's appointment signals a bold step forward in ensuring Africa's creative voices are not only heard but celebrated on the world stage.

For more information, visit www.raptcreative.com. You can also follow RAPT Creative on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor