The campaign has been launched with the objective to mobilise blankets, clothes and food donation drives for the homeless in major cities of North India.

Go Spiritual India has been running the blanket donation campaign since 2017.

The campaign will spread awareness about the plight of the homeless and destitute in winter and motivate people to donate:
  • blankets
  • clothes, and
  • food.

Approach Communications is handling PR, digital and communications for the blanket donation drive while Approach Entertainment is working on the production of the:
  • videos
  • mobilisation through celebrities and influencers
  • events, and
  • related activities.

Go Spiritual India has appealed to all to come forward and donate blankets or help donate blankets to homeless people during the winter months in collaboration with Go Spiritual India. Donations can take a monetary or voluntary form.

In addition, Go Spiritual India also encourages people to take up this cause on their own and distribute blankets in their respective areas and regions as the objective is to ensure help to as many people as possible by reaching out to them in whatever way is possible.

The organisation says that although there are no official records of country-wide deaths due to harsh winters every year in the country, some data collected by some NGOs suggests that more than 512 persons died in 2021 due to winters in Delhi alone.

According to the 2011 census, there were 17.33 crores of homeless people in India and this figure in 2022 is estimated to be at least 26 crores. Even if it is assumed that half of them may be living in North India where the winters are rather harsh, it is easy to imagine the plight of the homeless people every winter, according to the organisation.

Go Spiritual India's campaign to distribute blankets for homeless persons in North India is aimed at saving as many lives as possible in the country.

Go Spiritual India Organisation is an initiative launched by Sonu Tyagi and his company Approach Entertainment. It is dedicated to charity and spiritual work.

For more information, visit www.gospiritualindia.org. You can also follow Go Spiritual India on Facebook, Twitter or on Instagram.