Founder and CEO Patrick 'Pat' Mahlangu says that he is no stranger in the marketing and advertising fraternity. Mahlangu founded a marketing publication called Pat on Brands.

Mahlangu is also the host of the Pat on Brands Dialogues, which is a platform aimed at bridging the knowledge gap between industry experts and young professionals through storytelling.

"The launch of Lerato comes at a time when there is high instability in the market, when the world is battling with a pandemic; [it is also] at the peak of the '#BlackLivesMatter' movement. Now more than ever before, brands need love and Lerato is here to make sure that brands get the love," says Mahlangu. 

With shrinking marketing budgets, Lerato (which means 'love' in seSotho), says that it will deliver work that is on brief and on budget.

"We will work tirelessly to deliver work that is loved by our clients and their customers. We will ensure that every piece of work that is produced by Lerato Agency is insight and passion-driven”, concludes Mahlangu.

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