The independent fund will focus on combating and tracking the virus, caring for the sick and supporting those whose lives are disrupted. Administered through the private sector, it will complement the work already being done by the government.
"The Covid-19 pandemic is a definitive 'Thuma Mina' moment for South Africa. We love our country and its people and as a brand, we are answering that call," says aQuellé director Michael Ngubane.
"It's a challenging time where we are called to be united, committed and courageous and we trust that our contribution is a start and will create ripples of change," adds Ngubane.
"Let us all join together with our president in the prayer for our country, Nkosi Sikelel' iAfrika," concludes Ngubane.
aQuellé says that it is committed to the uninterrupted supply of water to retailers during the lockdown, while ensuring full compliance with new measures. The company has additionally done community outreach regarding COVID-19, including providing sanitisation materials.
In addition to stringent hygiene protocols at its two bottling plants, the brand reports that it will conduct daily health screenings to keep its dedicated employees safe.
For more information, visit www.aquelle.co.za
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