Kaya 959's website reached a monthly peak of 50 552 users in February, with 50 258 in April, averaging 46 046 monthly users over the five-month period, shows the BrandMapp data.
This digital milestone follows the Kaya 959 In Your City Roadshow, recently held at The Forum in Bryanston and at the UCT Graduate Business School campus in Cape Town, in collaboration with United Stations, Kaya 959's new sales partner. The event unveiled insights from the 2024 BrandMapp Market Research Survey, reinforcing Kaya 959's connection with Gauteng's urban market, says the radio station.
"Kaya 959's audience consistently turns to us for music, news and companionship because they trust radio — more than any other medium — to provide credible, relevant content," says Colleen Louw, Managing Director of Kaya 959.
"We don't take that trust lightly. With the largest black audience of any commercial station in greater Johannesburg, our reach is both influential and deeply connected. This makes Kaya 959 an incredibly valuable platform for advertisers who want to speak authentically to a high-value, highly engaged market. Our strong digital growth now offers even more ways to connect — on air, online and on the ground," adds Louw.
Key Insights from the 2024 BrandMapp Survey
According to Kaya 959, key insights from the survey include:
- Sixty-eight percent of Kaya 959's Gauteng-based audience tunes in daily, leading the 25 to 49 demographic.
- Kaya 959 listeners rank FM radio as their most trusted news platform, ahead of TV, social media and digital news.
- Thirty-one percent of respondents now consume Kaya 959 content daily via mobile devices.
- Audiences tune in for the voices of Sizwe Dhlomo, Thomas Msengana, Andy Magondwana, Glen Lewis, Gugu Mfuphi, Brenda Sisane and more.
- Kaya 959 listeners are highly active across LinkedIn, TikTok and X.
For more information, visit www.kaya959.co.za. You can also follow Kaya 959 on Facebook, X, or on Instagram.
*Image courtesy of contributor