Each issue of CrUAtivity includes a Brief Review section and in-depth descriptions of each featured case by category. Every project includes credits and links to the creators' websites, says the All-Ukrainian Advertising Coalition. 

According to the digest, the latest edition of CrUAtivity includes work from 22 Ukrainian agencies in the categories Film, Design, Digital, Advertising Campaign and Social Campaign.

CrUAtivity highlights that this winter, Ukrainian creatives used advertising to:

  • share holiday greetings
  • promote energy conservation
  • raise funds for the Armed Forces
  • call for an end to domestic violence
  • highlight responsible parenting
  • foster inclusive communication among teenagers, and
  • support men's mental health. 

Despite all the challenges, there is an increasing number of commercial ads in Ukraine's media space — covering banks, ride-hailing services, chocolate, tea, yogurt, energy drinks, alcohol and more, says the coalition. 

The project's goal is to regularly remind the international community about the Ukrainian advertising industry, projects and the capabilities of Ukrainian creators, thereby creating an information space that fosters collaboration between Ukrainian advertisers and foreign clients, adds the coalition.  

The project is organised by the All-Ukrainian Advertising Coalition with the support of the creative marketing communications agency Brain Tank and the digital agency Adcore.

The All-Ukrainian Advertising Coalition concludes by calling on the global professional community to cooperate with Ukrainian creatives, not only to find new partners but also to continue supporting Ukrainians.

For more information, visit www.cruativity.org. 

*Image courtesy of contributor