The station unveiled a refreshed logo driven by engagements with staff, management and other media experts.

The station says that the goal was to identify the experiences, concerns, hopes and dreams that resonate with audiences, as well as to connect them with a station that is not only refreshing, distinct, relevant, appealing and vibey, but also offers a substance that is solid and meaningful. 

Sewela Sebola, Good Hope FM's marketing manager, says "Good Hope FM is a station for those who are set on asserting their individuality, embracing and expressing their true, authentic selves in an inclusive and inspiring space where everyone belongs."

"The station welcomes anyone — from high school and university students to young working professionals and those who are young at heart. Our purpose statement is clear cut: to inspire belonging within its community of listeners — a community of unique individuals, united in their diversity through a shared sense of belonging," adds Sebola.

Good Hope FM's business manager JD Mostert says, "In recognising our listeners' uniqueness and originality, the Good Hope FM and Joe Public team drew parallels between the station and them."

"We are a station with our own, original flavour — elevating, evolving and boldly owning our originality, while proudly representing our community of listeners through music, content and activities that inform, entertain, educate, engage, connect, inspire, uplift and empower people across Cape Town," adds Mostert.

The station says that these core values, purpose and tagline underpin Good Hope FM's new logo, which is a unique, distinctive monogram that combines the G for 'Good' and H for 'Hope' into a circular design.

Sebola adds, "In addition, the unapologetic colour palette showcases Good Hope FM as the authentic, aspirational and contemporary lifestyle platform, that not only bravely represents its audience but inspires people far beyond the station itself."

Mostert concludes, "This is an exciting new chapter for Good Hope FM, but it's about more than just changing the look and feel, it's refreshing and stepping up every element of our game and bettering our offering to listeners and clients even further by reminding us all who we are and the massive impact we make. It's a conviction that says, 'No one can do it quite like we can. No one gets the beat quite like we do. Because no one does originality quite like an original'."

Good Hope FM will be hosting a Cape Town Original party on Friday, 17 February from 21:00 with a live broadcast from Hanover Street nightclub at Grand West. The event will feature:
  • TwinzSpin's Jade and Shad
  • Dr Jules, and
  • Jason Spikes. 

For more info, visit www.goodhopefm.co.za. You can also follow Good Hope FM on Facebook or on Twitter.