Cochrane will be overseeing all commercial and group marketing activities in the region and will report directly to Dogra.

Cochrane has been with WarnerMedia for 11 years and most recently served as:
  • executive vice president and group marketing director, Warner Bros. United Kingdom and Ireland, and
  • chief marketing officer of the Harry Potter global franchise development.
"I'm delighted to welcome Cochrane to my leadership team," says Dogra. "Cochrane brings a strong and inclusive leadership style, combined with a proven innovative approach to driving our beloved brands and franchises."

"As she takes on this broader set of responsibilities, our business will benefit from her wealth of experience in the United Kingdom media sector. I'm looking forward to tapping into the fresh thinking she will bring to the table," adds Dogra.

The appointment follows the announcement that Josh Berger will step down in December after over 30 years in senior leadership roles at the company.

As a country manager, Cochrane is responsible for the development and execution of WarnerMedia's strategy in the United Kingdom and Ireland and will coordinate and optimise all commercial and group marketing activities in the region.

This will include:
  • theatrical distribution
  • content licensing
  • home entertainment
  • consumer products
  • ad sales, and
  • affiliate distribution for the WarnerMedia channels.
Cochrane will work closely with functional leaders in the United States and across Europe.

Cochrane's colleagues on the WarnerMedia EMEA leadership team include recently promoted fellow country managers:
  • Iris Knobloch (France, Benelux, Germany, Austria and Switzerland)
  • Barbara Salabè (Italy). and
  • Pierre Branco (CEE, Nordics, the Middle East, Turkey and Africa), who is also head of affiliate and ad sales for EMEA.
Complementing the country manager structure are additional executive leadership colleagues that are recently promoted heads of functions. These inlcude Hannes Heyelmann and Antony Root, who respectively lead the general entertainment programming and original production remits.

Rounding out the team, Pedro Cosa continues to lead data and insights for networks and Lesley Bailey and Cecilia Persson continue their leadership of the central EMEA children and young adults team. This is with a dual report to Dogra and Tom Ascheim, president of children, young adults and classics for WarnerMedia.

The reorganisation follows the announcement in August that WarnerMedia was bringing the international operations of Warner Bros., HBO and Turner under one leadership for the first time, with Gerhard Zeiler, to whom Dogra reports, named as head of WarnerMedia International.

For more information, visit www.warnermediagroup.com.