According to the team behind the event, the way in which the media industry engages with brands and the consumer is being re-written; how this plays out will be the key focus of the conference.
"How people consume media and engage with advertising is rapidly changing, and similarly requires media and brand owners to evolve their approach," says Taryn Westoby, head of Arena Events, a division of Arena Holdings that hosts the event.
"Recognising the paradigm shift that is taking place is what has directed the focus that this year's
Future of Media Conference needs to take," adds Westoby.
Sub-themes that will be revealed further as the programme takes shape over the next few weeks include:
- advertising anthropology
- branding behaviourism
- content creation
The themes will incorporate the following:
- trends and trendspotting
- media consumption
- consumer behaviour
- the influence of technology
- cultural dynamics
- immersive brand experiences
- multi-channel marketing
- personalisation and authenticity
- fake news and deep-fakes
- Artificial Intelligence (AI)
- chatbots, and
- voice search.
Tickets are available at R1 500 ex VAT each. To purchase tickets, individuals can contact
rowleyl@arena.africa.
More information, visit
www.quicklink.co.za or contact
hoylandc@arena.africa.