Hippo has announced that in an effort to help consumers make better insurance decisions with less effort and more confidence, it has invested in a new customer and digital experience accompanied by a refreshed brand identity and television commerical (TVC).
Finding the right insurance cover can be a lengthy, complicated and costly process at a time when many South Africans are trying to make every rand count. Often, consumers might not even know what they don't know, says Hippo.
"Julle weet nie wat ons weet nie," says Dricus du Plessis, UFC Champion.
With the aim to help consumers make better insurance decisions with less effort and more confidence, Hippo says it has invested in a new customer and digital experience accompanied by a refreshed brand identity and TVC.
New and Improved Customer and Digital Experience
"Our platform now offers a modern, mobile-first experience with simplified navigation and a more intuitive customer journey. Enhancements such as one-click quotes, secure OTP verification and smarter comparison tools reduces friction, making it easier to quote, buy and re-buy insurance," says Mark Goosen, Head of Marketing for Hippo.co.za.
Goosen notes that feedback from consumers helped shape Hippo's new platform. One of the changes is that Hippo will no longer contact customers after they have compared quotes. Instead, only the insurer selected by the customer will make contact at a pre-arranged time to help finalise cover, aiming to reduce unwanted calls and creating a more streamlined experience, says Hippo.
The enhanced platform also aims to offers consumers more choices with 13 car insurance partners and a network of more than 50 partners across Hippo's product range. This broader partner ecosystem aims to give consumers access to a wider range of options, making it easier to compare, choose and secure cover that best meets their needs, adds Hippo.
Refreshed Brand Identity
The upgraded platform is only one part of Hippo's broader evolution. With the aim to reflect a simpler, smarter and more confident experience, the brand has also refreshed its visual identity, says Hippo.
The updated look aims to build on Hippo's established brand equity rather than replacing it, retaining its familiar green and charcoal palette while modernising and brightening the colours, refining the logo and typography and introducing additional colours to support easier navigation and usability, adds Hippo.
Dricus du Plessis Enters the Hexagon
Hippo's evolution aims to be brought to life through a new campaign fronted by Dricus du Plessis. In the TVC, du Plessis aims to help emphasise the campaign message in a way that is memorable and distinctly South African — reminding consumers that during moments of uncertainty, they don't have to figure it out alone, says Hippo.
"South Africa's largest insurance aggregator is now, to quote another Dricus tagline — 'built different' — reinforcing Hippo's position as the perfect starting point for smart insurance shopping," concludes Goosen.
For more information, visit www.hippo.co.za. You can also follow Hippo on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor