Since birthdays are for appreciating past years, this list showcases the articles you love most as well as those we love most.
Although we love all of our categories equally, Marketing gets to be front and centre today.
Queue the birthday song!
media update's team put together the best of the past 10 years' Marketing content.
Articles You Love
Why Checkers Little Shop Is a Genius Marketing Strategy
The Checkers marketing team has been on fire lately, excelling in their advertisements and branding. Their most recent move, bringing back the popular 'Little Shop' campaign, is undeniably a stroke of genius!
Colour Psychology in Branding [Infographic]
Have you ever thought about the reasoning behind a brand's choice of colour? Colours have a significant impact on how we perceive a brand, and the study of colour psychology teaches us how certain colours can influence our emotions. Iconic brands like Cadbury and Samsung understand the influence of colour on our minds and utilise it to shape our experiences in ways that often go unnoticed.
Shaping the Future of Influencer Marketing: A Q&A With The IAB's Influencer Marketing Committee
Interested in the potential of influencer marketing in South Africa? Look no further! This article offers valuable insights straight from industry experts — The IAB's Influencer Marketing Committee.
Marketing Jobs You Probably Didn't Know About [Infographic]
As long as the world has brands, products and services, the marketing industry will thrive. That is probably why so many people consider careers in marketing. That being said, there is a lot more to the marketing world than most people know. Read on to find some marketing jobs you should consider.
Sixty Out of Sixty for Checkers Marketing
You don't have to be an avid Checkers shopper to admit that Checkers is killing it in the marketing game lately. It is quickly becoming the new It-girl in South African brand marketing. That is why we decided to take a look at some of its best recent campaigns, in hopes of learning something.
Articles We Love
Marketing Versus Branding [Infographic]
In the marketing industry lines are often blurred between the different compartments that make up the promotion of a brand or company. Today we are taking a look at the differences between marketing and branding, although they can overlap with each other, they are still two different business approaches on their own!
How to Market Your Services as a Freelancer in South Africa
A great struggle that South African freelancers face is promoting their businesses and expanding their client base. Every "how-to" online applies to overseas markets, causing a lengthy trial-and-error process that wastes precious time and resources. This article should help you find your footing!
How to Write Marketing Emails That Convert — In 300 Words or Less
Whether you're a freelancer trying to break into email marketing or a candidate for an email marketing job posting, this short article was written to help you write better marketing copy. Scroll on to find the tips you need to make your emails convert.
Marketing and Gen Z: A Q&A With Silke Bucker
The question that marketers constantly need to ask themselves is, "How do we market for the next generation?" We asked Silke Bucker, the Senior Director of Coca-Cola Category Africa, about how marketers should look at working with the Gen Z generation.
A Trip Down Memory Lane — The Five Best Mzansi Ads of All Time
Everyone can agree that what makes South Africa so special is its rich culture and diversity. These two things allow marketers greater opportunities to create exclusive ads that stand out. So, which adverts have made it out on top in Mzansi? Read on to find out!
Did you spot your favourites in our top 10? Let us know your thoughts on the article in the comment section below.
*Image courtesy of Canva