The bank says that remarkably, over a year of its inception, Audacious Rewards achieved its goal of reaching 500 000 members, a milestone originally targeted for 2024 financial year.

This rapid growth underscores the programme's appeal and effectiveness in enhancing customer engagement and loyalty, the bank adds. 

From its inception, Audacious Rewards has embodied Africanbank’s philosophy of having the 'Audacity to believe' in better financial futures for its customers. This programme was designed to recognise and reward African Bank customers for their everyday banking activities, says African Bank. 

Members earn points by using their Africanbank debit or credit card, managing debit orders, or utilising other Africanbank products and solutions.

The bank says that these points can be redeemed at over 30 partners, both in-store and online, for a variety of benefits, including:

  • airtime
  • data
  • electricity
  • grocery vouchers, or
  • even converted into cash. 

The tagline 'Finally, rewards you can count on' perfectly encapsulates the tangible benefits offered to members, adds African Bank. 

What sets Audacious Rewards apart is its incentive for positive financial behaviours, such as credit score monitoring, further enhancing customers' financial well-being. This initiative aligns seamlessly with our 'Bank that backs you' campaign, reinforcing Africanbank's commitment to supporting and advancing the financial health of our customers, the bank says. 

Sbusiso Kumalo, chief marketing officer at African Bank, says, "The success of Audacious Rewards is a testament to our commitment to putting our customers first."

"With the audacity to believe in a better financial future, we have created a programme that truly rewards our customers for their loyalty and positive financial behaviours. This award is a recognition of our efforts to provide rewards you can count on," adds Kumalo.

The bank says that the loyalty and rewards landscape in South Africa is evolving, with programmes like Audacious Rewards leading the way. These initiatives not only drive customer engagement but also encourage responsible financial behaviour, setting the standard for loyalty programmes in the region.

According to African Bank, joining Audacious Rewards is simple and free for African Bank customers. They can easily sign up using the Africanbank app or by dialling 120225#.

Once enrolled, customers start earning points for their everyday banking activities, the bank concludes. 

For more information, visit www.africanbank.co.za. You can also follow African Bank on Facebook, X, or on Instagram. 

*Image courtesy of Facebook