The Assegai Awards, an accolade in the marketing and advertising landscape, is just around the corner. With the deadline of Friday, 1 September rapidly approaching, this article aims to guide you through the submission process and help you maximise your chances of success:

1. Understand the Assegai Awards

The awards celebrate excellence in marketing and advertising, recognising campaigns that demonstrate creativity, strategy and measurable results. It is paramount to familiarise yourself with the award categories, criteria and submission guidelines to ensure the best fit for your campaign.

2. Reflect on your campaign's objectives and achievements

Before embarking on the submission process, take a moment to reflect on your campaign's objectives, strategic approach, creativity and ROI. Highlight any unique challenges you faced and how you overcame them.

Providing a comprehensive understanding of your campaign's impact will greatly enhance your chances of success.

3. Craft a compelling entry

The submission process requires you to articulate your campaign's story concisely and compellingly.

Keep in mind that the judging panel will be looking for:
  • clarity
  • innovative ideas, and
  • tangible results.

Make use of specific examples, metrics and data to support your claims and demonstrate the effectiveness of your campaign. The 2023 Assegai Awards presents an exceptional opportunity to showcase your agency or company's marketing prowess and be recognised as a leader in the industry.

You can increase your chances of attaining this recognition by:
  • understanding the awards
  • reflecting on your achievements
  • crafting a compelling entry
  • emphasising innovation, and
  • highlighting tangible results.


Don't miss out on this chance to celebrate your successes and propel your brand to new heights of recognition and credibility. Submit your winning entry before the deadline.

For more information, visit www.assegaiawards.co.za. You can also follow the Assegai Awards on Facebook, X or on Instagram.