Based on cumulative points for all
Cubes and
Merits won, MullenLowe US New York was crowned this year's
ADC top-ranking global agency. The agency won two
Best of Disciplines – in
Brand / Communication Design and
Illustration – for '
Something To Offend Everyone' on behalf of the Brooklyn Film Festival.
Squarespace New York also had a strong year, winning a total of eight
Gold Cubes, as well as
Best of Discipline in Brand-Side for '
The Singularity', working with:
- Q Department New York
- Final Cut New York, and
- Smuggler New York / Los Angeles.
Highlights of the
ADC 102nd Annual Awards Global Creative Rankings are as follows:
ADC 102nd Global Agency Rankings
- MullenLowe US New York
- VMLY&R New York
- FCB New York
- Dentsu Tokyo
- Serviceplan Germany Munich
- Performance Art Toronto
- Rethink Toronto / Montréal/ Vancouver
- VMLY&R Mexico City
- McCann New York, and
- adam&eve DDB London (tie) and DDB Chicago (tie).
ADC 102nd Global Agency Network Rankings
- VMLY&R
- DDB Worldwide, and
- FCB.
ADC 102nd Global Brand-Side Agency Rankings
- Squarespace New York
- Spotify In-House New York, and
- Google Brand Studio APAC.
ADC 102nd Global Brand Rankings
- Squarespace
- Coors Light, and
- The New York Times Magazine.
ADC 102nd Global Non-Profit Client Rankings
- Brooklyn Film Festival
- PAWS NY, and
- Flutwein.
ADC 102nd Global Production Company Rankings
- Smuggler New York / Los Angeles
- Helo Los Angeles, and
- Paulus Co. Ltd Seoul.
ADC 102nd Global Music and Sound Company Rankings
- JSM Music New York
- Yessian New York, and
- Human New York.
ADC 102nd Global Highest-Ranked Work
- 'Chillboards' by DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors for Coors Light
- 'Something to Offend Everyone' by MullenLowe US New York for Brooklyn Film Festival, and
- 'I Will Always Be Me' by VMLY&R New York for Dell Technologies and Intel.
ADC 102nd Country Rankings
- United States
- Canada
- Germany
- China, and
- Japan.
ADC 102nd Annual Awards Regional Agencies of the Year are as follows (click the region to view the complete list).
The
ADC 102nd Annual Awards Global Creatives of the Year, listed at the agencies and brands where they worked when the winning entries were produced, are as follows:
ADC 102nd Global Creative Rankings (individuals)
- Creative (overall): Richard Brim, adam&eveDDB London; Rodrigo Jatene, DDB Chicago; Colin Selikow, DDB Chicago; Ari Weiss, DDB Worldwide (tie)
- Chief Creative Officer: Richard Brim, adam&eveDDB London; Rodrigo Jatene, DDB Chicago; Ari Weiss, DDB Worldwide (tie)
- Chief Design Officer: Deb Bishop, The New York Times for Kids New York
- Executive Creative Director: Colin Selikow, DDB Chicago
- Group Creative Director: Zack Menna, Rich Singer, both MullenLowe US New York (tie)
- Chief Marketing Officer: Michelle St. Jacques, Molson Coors
- Art Director: Annie Jen, The New York Times Magazine New York; Ben Grandgenett, The New York Times Magazine New York; Borja Iciz, adam&eveDDB London
- Copywriter: Jess West, Ken Bates, both DDB Chicago (tie)
- Designer: Andrea Da Silva, Arlinda Shabani, both Serviceplan Germany Munich (tie)
- Illustrator: Sofia Kyrimi, G Design Studio Athens
- Photographer: William Etchebehere
- Photo Editor: Noelle Flores-Theard, The New Yorker New York
- Creative Technologist: Shan Jin, Goodby Silverstein & Partners San Francisco
- Director: Randy Krallman, Smuggler, and
- Freelancer: Rang Li, Stockholm.
The
rankings can be viewed by:
- Agency
- Independent Agency
- Brand-Side Agency
- Network
- Brand
- Non-Profit Client
- Production Company
- Music & Sound Company
- Highest Ranked Work
- Country
- Region, and
- Creatives (globally and by region and country), using dropdown menus.
Rankings methodologyRankings in each category are calculated by the company that garners the most points overall for winning entries based on
ADC Cubes,
Merits and
Special Awards, allocated as follows:
- Gold Cube — 45 points
- Silver — 21
- Bronze — nine
- Merit — three
- Fusion Cube — 90
- Designism Cube — 90
- Best of Discipline — 90, and
- Black Cube for Best of Show — 135.
If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline are counted towards “of the Year” awards.
Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
A total of 11,198 pieces were entered from 59 countries and regions in the
ADC 102nd Annual Awards. Agencies, studios, freelancers, brands and production companies in 32 countries were awarded a total of:
- 106 ADC Gold Cubes
- 120 Silvers
- 162 Bronze, and
- 390 Merits in 2023.
The top five countries for winners are:
- United States with 367
- Canada and Germany with 75 each
- China with 74, and
- Japan with 38.
A complete showcase of all
ADC 102nd Annual Awards Cube and
Merit winners can be viewed
here.
According to the One Club, the awards shows that each has its distinct focus. The
ADC Annual Awards maintain their long-running concentration as the champion for craft, design and innovation, while
The One Show judges focus on the creativity of ideas and quality of execution.
For more information, visit
www.oneclub.org. You can also follow The One Club of Creativity on
Facebook,
Twitter or on
Instagram.