RT7 says that the agency was tasked with rejuvenating and growing in the UK, Germany and United States regions.

The Amazon AD Awards aim to celebrate the best advertising and marketing on the Amazon Marketplace platform. The competition is open to all Amazon marketing services advertisers and agency partners worldwide. 

"This award has come at the perfect time as it highlights our international competency and allows us to announce our presence here in South Africa," says Russell Ball, managing director of RT7Digital. "Which is in line with Amazon South Africa launching next year, 2023."

For over ten years RT7Digital has supported various top brands in the UK, Europe and the United States of America to grow brand awareness on Amazon's marketplace platform.

"We are excited to engage and support local brands who want to play in this space in the near future," adds Ball.

RT7Digital has a team of over 40 Amazon-trained specialists who manage over 60 brands. Providing services that range from:
  • registering on the platform
  • advising on which account will be more effective for their business
  • optimising content
  • driving campaign, and
  • the all-important task of issue resolution.

"This award is a testament to our team's hard work and dedication, and we are proud to showcase our talent on a global stage," Ball says.

The RT7Digital team adds that it is proud of its achievements as the only South African finalists / winner this year.

RT7Digital says that it's the hard work of talented creatives, tireless campaigners, charismatic account managers, efficient sales team and visionary leaders that brings this all to fruition. RT7Digital adds that it is privileged to work with clients that push them to be better by expecting quality results and ultimately increased sales.

Ever since the agency has been offering its skills to brands across the globe and because Amazon is a complicated environment that differs greatly from local classified ad platforms like Take-A-Lot. RT7Digital's expert knowledge helps them to develop brand campaigns on Amazon as an additional sales channel here in South Africa.

RT7Digital cautions South African brands not to take participating on the Amazon platforms lightly, as it requires:
  • investment
  • resources, and
  • specific Amazon-exclusive knowledge for brands to succeed.

RT7Digital's success on the award-winning Monty Bojangles campaign was not only with the repositioned content but the performance that followed. The brand awareness managed to increase the UK account sales by 126% from £292,423 (the highest sales in 2021 before RT7Digital took over) to £659,274 and claimed the number one top seller in Chocolate Gifts (since February 2022).

"Partnering with RT7Digital has been just what our brand needed," concludes Andrew Newlands, founder of Monty Bojangles. "[This is] as they know the Amazon marketplace so well and the results speak for themselves — they thoroughly deserve these accolades."

For more information, visit www.rt7digital.com.