According to the duo, the quirky commercial takes a fresh look at the new product offering, which focuses on freedom of choice for consumers. 

This is while leaning on South Africa's humour and colloquial youth culture, curated by Debza, Debonairs Pizza influencer mascot, says the duo.

The TVC was produced by directors Alexa Wilson of Arcade Content and Ian Difford of Hungry Films respectively. It was conceptualised by:
  • art director Che Newman
  • copywriter Kabelo Sebako, and
  • creative director Galaletsang Kgoathe. 
The creative concept is centred around individuals who are "likers of things" and aren't afraid to venture out and try new things, says the brand. They never sell themselves short, nor deny themselves life's simple pleasures, especially when they have earned it — "like the Real Deal Double-Stack®".

Debza, who is the animated character in the Debonairs Pizza brand logo, connects the viewer to the stories and the brand. In this TVC, viewers see him as an omnipresent character who describes the things our liker indulges in.

The brand adds that ultimately, he encourages the audience to "be likers of things" too and indulge in Debonairs Pizza's large Real Deal Double-Stack® offering.


"The latest campaign collaboration with our long-time agency partner of over 10 years has led to a deep understanding and a strong creative execution on our campaign TVCs, especially this one. The team has been able to seamlessly marry the concept of South African humour and context into our offer," says Phumzile Siboza Debonairs Pizza marketing executive.
 
"In order to speak to the indulgence of the large Real Deal Double-Stack®, we created a commercial around people who aren't afraid to try new things and who don't limit themselves. People who the world likes to refer to as 'likers of things'," concludes Galaletsang Kgoathe, creative director at FCB Joburg. 

For more information, visit www.fcb.co.za. You can also follow FCB Joburg on Facebook or on Twitter.