"The Transformation Council aims to catalyse transformation in the industry by creating access and value within the IAB network, as well as facilitating the training and upskilling of young black creatives in the digital marketing industry so that they can participate and contribute to the digital economy," says Ngubane.
"We’re looking for members who understand the need for diversity and inclusion and who care enough about the future of the industry to partake in the transformation conversation," Ngubane adds.
According to the IAB, 2021 is set to be an exciting year for the Transformation Council with numerous projects in the pipeline. These include the relaunch of the council with a 50/50 gender split and the rolling-out of an annual transformation survey in partnership with relevant industry bodies.
The council, as part of its work with the MAC Charter Council, will also focus on increasing reporting and data around transformation targets and achievements of IAB SA members, and in partnership with IAB members, will also aim to raise funds for digital media and marketing courses of 10 black female students.
The council seats strive to be reflective of the IAB SA Transformation objectives, as well as representative of the IAB SA membership including agencies, publishers, brands, platforms, specialists and education company seats. Seats will all also be reserved for two qualifying #FrontRow candidates, who do not need to be IAB SA members, as part of the agency's access and value platform, as well as an IAB SA Youth Action Council seat representative.
The IAB SA is accepting nominations until Friday, 13 November, and members will be announced on Friday, 20 November.
For more information, visit www.iabsa.net. You can follow IAB South Africa on Facebook or on Twitter.