Brand tracking is about competitive intelligence where data is gathered from various sources such as broadcast, press releases and news providers. It is largely focused on four aspects: media monitoring, social media monitoring, media analysis and social media intelligence. 

In essence, it helps brands gain an understanding of changes in audience preferences and allows them to use the data acquired to improve the overall media strategies.

media update’s Nakedi Phala discusses why Newsclip’s brand tracking solutions are helping brands stay one step ahead of the curve. 

Reason #1: Newsclip offers an online-based media monitoring solution 

A web-based media monitoring platform makes it convenient for you to access any form of media reporting, such as broadcast, digital and print. On this platform, you’re granted access to content that is obtainable in just minutes.

Newsclip’s online portal, Gate5, allows you to:  
  • find all of your coverage on one, centralised platform
  • be instantly alerted when new clips mentioning your brand are available
  • access customised reports, including reports on circulation, regional reach, AVE and more
  • easily analyse your media coverage to uncover favourability, solicitation, proportion and weighting
Accessing your media mentions on a web-based platform offers a user the leverage to access data from most smart devices from anywhere, anytime. 

Reason #2: Newsclip offers an ad tracking service 

AdClip provides you with advert monitoring specially designed for ad agencies and brands. It ensures they stay in the loop about where — and how — their adverts have been placed. And, it helps you to verify if stakeholders have utilised your branding correctly. 

Here are some reasons why AdClip is a convenient tracking tool: 
  • It shows you all published adverts. 
  • It offers you insight on your competitor’s ads, which allows you to overtake their marketing strategies. 
  • The service monitors your branding, such as logos and trademarks on print media, and alerts you when they have been picked up. 
  • It not only monitors your ads, but it also provides you with digital eBooks, which you can use to compile all your clippings in an orderly manner. 
One of the greatest benefits of using an ad tracking service is the fact that you are able to channel your ad campaign to the right audience. It also offers data that you can use to improve your ad copy, which can potentially increase conversion rates and click-throughs to your website. 

Reason#3: Newsclip has a social media monitoring service 

Social Stream+ is Newsclip’s social media offering that displays any posts from Facebook, Twitter, Instagram and YouTube that mention your business or organisation. The offering is easily accessible on Gate5.

Additionally, SocialStream+ allows you to:
  • instantly generate social media reports to help you analyse your performance
  • identify the most popular  words and phrases used in your brand mentions in the form of a word cloud 
  • check how many mentions your brand has received using the trend graph feature 
In essence, a service such as Social Stream+ is designed to monitor the social media mentions of a brand. The platform makes it easy for brands to keep an eye on conversations about their brand on social media and effectively manage their social strategies.

What are your thoughts on the importance of brand tracking? Let us know in the comments section below. 

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Now that you’ve learnt how Newsclip stays ahead of the curve, read about the Three reasons why e.tv is winning with embedded marketing.
*Image courtesy of Newsclip