The IAB Bookmarks Awards celebrated its 12th edition this year and announced its 2020 winners via digital format on Thursday, 19 March after cancelling its gala function amid the threat of COVID-19.

This is the second time that a campaign for CANSA by the agency has been acclaimed at both local and international awards. Its 'Testi-monials' campaign was acknowledged at The Care Awards, which champions social responsibility and sustainable development and celebrate purpose-driven creative work that [promotes] care for people, resources and the environment' among others worldwide.

Commenting on the achievement, HelloFCB+'s chief creative officer Mike Barnwell says that it was "extremely gratifying that the hard work the agency does for CANSA not only delivers in the marketplace but that it is also acknowledged by its peers".

'Don't Fear the Finger' is an integrated advertising campaign that was inspired by the classic horror movie genre launched during men's health month in November 2019, with a TVC directed by MJ van Dorssen from Romance Films.

The campiagn was intended to remove the fear and to encourage men to go for a test. The spot follows a man tentatively going for his first prostate exam only to find out that his fears are completely unfounded; the test is a simple blood test, not a physical exam.

Social videos and online banners also use suspense and fingers to point men to the campaign microsite where they can book an appointment at their nearest CANSA Care Centre.

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Other Nahana Communications Group agencies have celebrated their Bookmarks, including FCB Joburg and Hellocomputer, which achieved three Bronze Bookmarks for Absa's 'Human Quantum Computer', and The MediaShop for Maybelline's 'Tattoo Brow Peel Off Tint'.

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