According to FIVESTAR PR, following global trends, the luxury villa rental market is expecting a boom in South Africa as more and more affluent travellers have opted-out of hotel stays.

This is because they to choose the exclusivity, privacy and convenience of spending their vacation in a private villa, exclusive apartment or an exceptional private home.

"During this time of crisis and disruption, it is essential for the travel industry to continue with marketing activities," says Janie van der Spuy, founder of FIVESTAR PR.  

"History has shown that, during crisis times, those businesses that continue to develop and adapt their business strategy by introducing creative PR and marketing campaigns are invariably best positioned to thrive when they come out the other side," adds van der Spuy.

In Residence, one of South Africa's leading luxury villa rental companies, represents what is widely considered the 'top 50 villas and properties' on Cape Town's Atlantic seaboard.

Other villas within the collection are located in the Cape winelands, Hermanus, the Garden Route and private game reserves.

Signature In Residence properties are typically contemporary homes, featuring the latest security and technological innovations, as well as aesthetic views of South Africa's unique landscape.

For more information, visit www.fivestarpr.co.za. You can also follow FIVESTAR PR on Twitter or on Instagram.