KAUAI says that, while restrictions have eased, COVID is still impacting our day-to-day lives; some of the most important conversations that are happening at this time are around the urge to 'go back to normal'. 

When it comes to food, health and the resilience of our immune systems, our 'normal' was not exactly good for us, though, says KAUAI. It adds that nutrition-related health problems such as hypertension, Type 2 Diabetes and obesity have, across the world, seriously undermined many people's defences to COVID-19. 

"There’s a healthy argument that we shouldn't be going back to a 'normal' that includes the poor dietary choices that exacerbate these health conditions," says KAUAI.
 
"Our sales data is showing us that South Africans are thinking more about what it means to support their immune systems, and taking action," says Dean Kowarski, KAUAI's CEO. "KAUAI's menu includes immune-supporting shots, juices and smoothies, freshly made from scratch in stores."

Kowarksi adds, "In comparison to last year, we have seen a 25% increase in sales of Ginger Shots, a 50% increase in sales of our famous fresh citrusy Floo Juice and four times the sales of our Vitamin See Smoothie."

"While all healthy eating helps to support immune function, these are all products that are high in Vitamin C and specifically formulated for intentionally boosting your health through immune system resilience," adds Kowarksi. 

The brand says that it is setting up its 'Don’t go back to abnormal' billboards in fast-food valleys, aiming to provoke thought around the ways that individuals have normalised things that we know deep down aren't serving us.

The campaign is being followed by:
  • actor Siv Ngesi
  • The Good Things Guy Brent Lindeque
  • entertainer Nadia Jaftha
  • radio host Devdondidit, and
  • comedian Lasizwe Dambuza. 
These personalities have used their own platforms to call out the 'abnormal' and to engage their followers in conversations about a better normal.  
 
"If COVID-19 has taught us anything, it's that we’re living in a world where our health cannot be taken for granted," says Kowarski. "Unfortunately, junk food laden with sugar and trans-fats, preservatives and additives has become a lifestyle standard for many, and tragically, an aspiration for millions more."

"KAUAI is calling this out as abnormal. For us, healthy eating is normal; enjoy fresh, natural, delicious whole foods with fruit and veggies that support your immune system and improves your overall health," concludes Kowarski.
 


For more information, visit www.kauai.co.za. You can also follow KAUAI on Facebook or on Instagram.