The global cybersecurity company says that by receiving the award, its brand has proven that it stands for high design quality and integrated brand management.

In 2020, a total of 6 992 creative projects and brands from 50 countries entered the Red Dot competition. Tasked with selecting and honouring brands that had demonstrated sentiment 'in search of good design and creativity', the 24 international jurors assessed the entries online with the focus given to the concept, idea and impact.

"We're honoured and proud to be among the winners of one the world's most respected design competitions," says Andrew Winton, vice president of marketing at Kaspersky. 

"The fact that Kaspersky has been awarded in the Brands and Communication Design category a year after rebranding is an important recognition of what the company has done and is continuing to do," adds Winton.

"Kaspersky has greatly reshaped its brand, visual identity and communications — reflecting the evolution of the company's business focus from cybersecurity towards the wider concept of cyber-immunity, as well as our new mission of building a safer world," Winton says.

Kaspersky conducted the rebrand in June 2019, introducing a new logo and visual identity and bringing a new philosophy of digital security 'for a brighter tomorrow'. The new branding aims to reflect the company's vision of the future and its approach to business.

Kaspersky has additionally indicated that it is now moving beyond the anti-virus laboratory and becoming a technological leader with a portfolio of security solutions and services.

Kaspersky's new brand was also recognised when it received the Brand of the Year Award in the Anti-virus Software category at the World Branding Awards in November 2019.

Kaspersky won a Red Dot prize in 2017 for the company's interactive online platform Earth 2050. In 2015, Kaspersky's interactive learning site One Dollar Lesson got a Red Dot Award in the Communication Design / Website category.

The winning submissions from the Red Dot Awards for 2020 will be made publicly available online on the Red Dot website from October 2020. The International Yearbook Brands and Communication Design 2020 / 2021 will be released in November 2020.

In addition, the Kaspersky brand will be showcased in various exhibitions.

For more information, visit www.kaspersky.co.za. You can also follow Kaspersky on Facebook, Twitter or on Instagram.