Lerato Sengadi is well known in the South African advertising and entertainment spaces, with over 15 years' worth of experience.
"With a unique perspective on the content and influencer marketing space from both the client and influencer side, Sengadi is uniquely positioned to assist Humanz as it continues to disrupt the traditional value channel," says Pierre Cassuto, Humanz's global CMO.
"Future-forward marketers tap into credible influencers for deep collaborations where they garner market insights, strategy ideas, creative work and targeted / impactful reach. Humanz is here to help fast-track this future, a mission which Sengadi shares and can help enable," Cassuto adds.
"I am a marketer who is influential and not an influencer who is a marketer," says Sengadi. "Being on the both ends of the influencer marketing spectrum, (as client and as an influencer) puts me in a unique position with an understanding that most people in the space will never have."
"These insights have enabled me to create impactful campaigns, foster long-lasting relationships with influencers and create a working environment where both parties are able to put their best foot forward," adds Sengadi.
"It was important for me to join a company that is diverse and inclusive and reflects the diversity of the country we live in so that our voices are heard and represented correctly. And Humanz is exactly that," Sengadi says.
"I believe that the role Humanz plays in driving innovation in the social marketing space is essential not just by making credible data available to both influencers and clients, but more than just a data tool, it is also a much needed educational platform for influencer marketing," adds Sengadi.
"Influencer marketing will not replace traditional marketing; in fact, it should be viewed as an extension of the marketing mix. The space is still very new and will keep evolving. Our duty is to stay at the forefront of that change and help brands, agencies and influencers manoeuvre these uncharted waters and create successful work," concludes Sengadi.
For more information, visit
www.humanz.com.