Eighty-eight percent of marketers agreed that interactive content helps them to stand out from their competition. Although it's hard to get it right on your first try, it's not impossible and it's certainly not as difficult as it sounds.

Here are five ways that you can create interactive content that's a low lift for your team and a high reward for your business:

1. Use social media polls

Polls are an exceptionally easy way for you to interact with your audience on social channels. They generate low lift engagement from your audience, which means that they don't need to do a lot to feel like they've done a lot.

This interaction adds towards your engagement metrics and will help you appear more regularly on their social feeds. What's more, polls are a low lift for your brand, too.

Social media platforms each have their own way of creating polls. Instagram stories, tweets and Facebook groups all allow you the option to create an interactive piece of content with ease.

2. Create quizzes

Quizzes can be a unique way to engage with page visitors and also increase the chance of your content being shared. The good news is, a quiz doesn't mean a ton of coding or hiring someone to create one for you. There are tools available that have made the process easy enough for any marketeer.

Here's how you can create your own quiz for the first time:
  • Find yourself an easy to use quiz maker.
  • Get inspired for the type of quiz you want to create.
  • Create your quiz and embed it into a landing page or blog.
  • Share your quiz on your communication channels (social, email and chatbots).

3. Try live content

Live content is a fantastic form of interactive content that helps you to engage with your audience, right there and then. Make your live session even more interactive by hosting a question sticker on social media beforehand.

That being said, make sure you pick the right social platform for your live session. Pick a platform that gives you the best opportunity for maximum interactions. Consider hosting your live session on Facebook, Instagram, LinkedIn or Youtube. You can also consider hosting your own more private live session via Zoom or Google Hangouts.

Encourage people to speak up and ask questions, read the comments and respond as you go. Here are the essentials for setting up a successful live Q&A:

Watch your lighting: Good lighting is essential for a pleasant user-experience. Make sure your lighting is set up so that your viewers can see what's going on and can focus on the content at hand. Don't have lights? Natural lighting works well.

Check your internet connection: Run a speed test before you go live and figure out where you get the best connection. If you're on a shared router ask your coworkers to refrain from doing any heavy-lifting on the web while you're running the live session. There's nothing worse than lag.

Secure your sound: You don't need professional mics to run a live session. Apple's Airpods actually work great if your speaker is moving around. If they're seated and you have wired headphones with a mic then run them from your phone, place the mic as close to the speaker as possible, and out of shot.

Split roles between host and speaker: It's a lot for a speaker to run a live session, read comments, pull question stickers up, navigate their content and keep talking at the same time. Split roles up where needed to take the pressure off your speaker.

Spice it up: Lastly, get creative with your live sessions. Show your brand in a new light that people won’t have experienced anywhere else.

4. Use Easter egg hunts

These are easy to implement and oddly addictive. We don't mean the traditional easter egg hunt you may be familiar with. Hiding content within content is a great way to gamify your content strategy.

It has proven to up engagement rates and provide a light-hearted way for you to engage with your audience. Take the @Olympics Instagram account for example. Its standard image posts receive between six to 10 thousand likes and around 30 comments.

However, their 'spot the difference' posts receive anything between 19-43 thousand likes and can generate over 1 000 comments a post.

Some great examples of this type of interactive content include:
  • spot the difference
  • find the [blank], and
  • what's missing from the image?
Get creative and playful with this type of interactive content and your audience will thank you for it in their engagement.

5. Start challenges

With the boom of TikTok, challenges are back and better than ever. Consider how your brand can appeal to TikTok's core younger demographic and create a challenge that has the potential to go viral.

Although interactive challenges are welcomed on other channels too, TikTok is certainly king for now. Tips for creating a successful TikTok challenge are:
  • using the app's filters
  • using custom music or sounds
  • creating an easy to remember hashtag
  • making it lighthearted
  • having a low barrier of entry
  • hosting a dance, and
  • launching with TikTok influencers
Brands are already harnessing the power of TikTok and its interactive nature. Perhaps it is time for your brand to be doing this too.

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