While adjusting to a new way of working, businesses are embracing technology and employees are learning new skills. This means that they are looking at digital tools and platforms to stay connected and be productive.

Webinars are essential in today's environment as they put back the human connection and assist in enhancing collaboration that many people crave while working remotely.

Marketers may be in crisis mode right now, but the benefits of webinars present a new tactical opportunity. All you need to do is move fast and get your webinar strategy in order to replace the revenue that you were generating from areas that are no longer an option.

Webinars have a myriad of performance-enhancing benefits that include:
  • the ability to engage with small to large groups
  • allowing for interaction with an audience in real-time
  • recording options for sessions, and
  • reporting and analytic tools.
Whether its a virtual team building sessions, onboarding of new employees, the launching a new product or service or a product demonstration, webinars are a powerful tool that can assist organisations strategically.

Here are four ways that webinars add value:

1. Webinars encourage open dialogue

Webinars allow for real-time questions from the audience, no matter where they are. Presenters can easily weave audience questions and comments into the presentation and provide real-time feedback.

As webinars are live events, they are more conversational as presenters can ask the audience questions; this encourages engagement.

2. They position organisations as industry experts

By inviting experts to join in, organisations can expand their reach to other businesses and potential customers. They also position themselves as leaders in their industry.

3. The approach is soft-selling

By using webinars effectively, businesses can teach and sell their products or services at the same time in a more organic way. Additionally, the registration process allows organisations to build a database, along with an opportunity to attract new customers.

4. Webinars allow for obtaining insights

Although webinars are live events, they can be recorded to review and use in the future. These recordings offer opportunities to gain insights into attendees' behaviour and inform future topics.

If used successfully, analysing questions asked during webinar sessions can also help inform an organisation's content strategy.

With tradeshows, conferences and events cancelled for just about everyone, COVID-19 is forcing businesses everywhere to pivot many of their marketing plans and strategies overnight.

Webinars are much more than a product launch or demonstration. They're an excellent marketing tool that offers organisations an opportunity to convert attendees into customers, all while being cost-effective to deliver an essential marketing role.

With an opportunity to expand the business and stay top of mind, webinars are the beginning of a new way to engage organisations and take your business to the next level.

For more information, visit www.gullanandgullan.com. You can also follow G&G Digital on Facebook, Twitter or on Instagram.