Talborne Organics has indicated that March saw the brand's 20th anniversary and the new designs are timed to coincide with this milestone.

The new design aims to reflect the group's market presence and passion for a 'greener decade'. The team at Talborne Organics says that they strive to:
  • promote brand awareness
  • create higher shelf visibility 
  • increase all-market awareness of organic and sustainable farming, and
  • promote clean living and smart gardening.
"Our design studio was briefed to think of the project as a design evolution rather than a revolution; maintain brand continuity but with an updated fresh and sassy look and feel. And of course, it could be implemented across all Talborne's marketing collateral," says Jason Aarons of First Wave Media.

The new packaging design will be phased in for wholesale and retail markets with the 500g bag size, followed by the 2kg, 5kg and 10kg options during the course of the year.


For more information, visit www.firstwavemedia.co.za. You can also follow First Wave Media on Facebook or on Twitter.